Browsing Tag

innovation

Rohit Bhargava, Innovation and Marketing Expert and Bestselling Author, To Headline GS1 Connect 2020

Attendees Will Learn How To Transform Their Business by Creating New Innovation Strategies and Building Trust Rohit Bhargava, innovation and marketing expert and bestselling author, will be the featured keynote speaker at GS1 Connect 2020, a conference and exhibition hosted by GS1 US, June 15-18 at the Cosmopolitan in Las Vegas, Nevada. The conference theme, "Make Your Mark," reflects the organization's partnership with industry leaders and digital innovators to help them achieve significant breakthroughs that…

Gartner Reveals the Top Three Barriers to Innovation in Marketing

Marketing Leaders Report They Struggle With Risk-Averse Corporate Cultures, Measurement and Talent Despite commanding 16% of marketing budgets and maturing as a core discipline, significant challenges remain for marketing innovation execution and effectiveness, according to Gartner, Inc. The Gartner Brand Strategy and Innovation Survey 2019* report shows the top three barriers to marketing innovation are risk-aversion, an inability to measure impact and limited talent (see Figure 1). “The nature of true innovation is…

How Consumer Insights Can Satisfy a Marketer’s Need for Agility, Innovation, and Disruption

The key to driving business success is by understanding consumers. Consumer trends are changing more rapidly than ever before. All too often, competitive pressures compel marketers to meet this demand by launching products, or creative at rapid-fire. This can turn out poorly in a very public setting, with the social media era putting brand reputation, product design, campaign messaging, and product launches under the microscope. But costly Marketing mistakes can be avoided by involving consumers themselves. Using consumer…

Behind Netflix’s Stagnation Lie Opportunities for Other Innovating Platforms

It’s no secret that Netflix has fundamentally altered the landscape of TV and film over the last decade. The platform has around 150 million global subscribers, with a name so household it has become a commonly used verb - “Netflix and chill” - a la Google and Uber. Riding the wave of demand for on-demand content - streaming video consumption is up 72% year-over-year - Netflix isn’t going away any time soon. And there’s no doubt that the company reached the size it is by setting itself apart from its competitors in…

Nexcess to Sponsor the Human Element NEXT Conference

The Conference Is an Event Focused on the Innovation in eCommerce, Digital Marketing and the Future of Online Retail NexCess, the leading provider of a variety of eCommerce hosting services, including performance-optimized WooCommerce and Magento cloud hosting announced its sponsorship of the Human Element NEXT Conference. The Human Element NEXT Conference takes place on September 11 at the Scarab Club, Detroit, Michigan. It is an event which focuses solely on innovation in eCommerce; digital marketing and the future…

Where Are We on the Scale of Digital Transformation?

Digital transformation is a term that has been banded around the industry for many years. In fact, it has been used so regularly within businesses in the UK that some argue that is has become an empty catchphrase. The reason? The digital economy of the last 25 years has been driven by a communications revolution, not a business transformation revolution. And when we take a step back and consider where we are on the scale of digital transformation in 2018, it's clear that we are only at the beginning. The digital…

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

"The ABM Innovation Summit is an opportunity to network and share ideas, learn from each other, but mostly importantly, grow both the ABM community and ABM as a category." Tell us about your journey into the tech industry. How is SF’s tech ecosystem different from when you first started here? I got my start in the tech industry while I was working at a New York advertising agency on the Compaq account. From there, I moved to the Bay Area to work at Adobe where my responsibilities ran the whole gamut of marketing, from…

How Does Your Company Foster Innovation?

Innovation Isn’t Restricted To Techies. Using Existing Tools To Best Suit Your Business Is The Real Challenge Innovation may be a buzzword that lots of people like to throw around. But what does it really mean, and how does it apply to you as a marketer? We searched through tomes of knowledge shared by CEOs and CMOs to bring you the final word on what innovation is, and where it can take you. ‘Chaos Is One of Several Key Ingredients To Foster Innovation’ Michael Driscoll - CEO, Metamarkets: I believe chaos is one of…