Nielsen announced details around its growing analytic relationship with General Mills, Inc. With this announcement, General Mills will advance its …
The State of Retail: Trends in Consumer, Retail and Payment Preferences
New Research from Blackhawk Network Examines Buying Behavior and Purchasing Trends In-Store and Online Amid the rapid pace of transformation …
TV Has a Viewability Problem Similar to Digital, Says New Study from IPG Media Lab & TVision
Study Shows Viewability is a Market Reality Beyond Digital, Finding 29% of TV Ads are Not Viewable According to a …
Deloitte’s Acquisition of Magnetic’s Business Platform Enables New Capabilities for Deloitte
Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence Deloitte announced that it will …
Granicus Releases Report on Citizen Engagement across Top Digital Channels
The Benchmark Report of 2018 Highlights Trends, Tips and Top-Performers That Support the Public Sector by Increasing Engagement and Outreach …
Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications
Kaon Interactive Recognized for Engaging, Interactive Sales & Marketing Demonstrations Kaon Interactive, the leading provider of 3D marketing and sales …
Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud
Persado Platform’s AI-Generated Emotional Language Increased Engagement by 24 Percent and Delivered Deep Customer Insights Persado, the leading provider of …
TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project
Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to …
You Can’t Spell Digital Transformation Without CDP
The impact of digital disruption on the business world isn’t a new story. If anything, it’s been talked about so …