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commerce marketing

The Great Experience Divide: How is In-Store Shopping versus Digital Natives Shaping E-Commerce?

New feature empowers brands to leverage social proof through reviews to drive sales and accelerate growth Yotpo, an innovation leader in commerce marketing, announced the release of integration enhancements to SAP Commerce Cloud that gives brands the powerful ability to transform customer engagement into advocacy and social proof. Developed by SAP in collaboration with Yotpo, the integration is powered by smart algorithms that help eCommerce merchants collect customer reviews and photos more effectively and automatically…