Browsing Tag

Communication Service Providers

Consumers Are Intrigued By 5G, But Need More Than Just Speed Reveals Research From MATRIXX Software

Consumers want more than just another G: more flexible pricing, expanded digital engagement and customer-centricity are imperative to achieve 5G success MATRIXX Software, an innovation powerhouse committed to transforming global commerce, released the results of a consumer and operator research study. The findings reveal that the benefits of 5G are not widely understood by consumers and that communication service providers (CSPs) will need to solve existing pain-points and entice customers with new experiences to…

Calix Marketing Cloud Adds Machine Learning Capabilities for Behavioral Analytics-Based Churn Prediction

New Capability Leverages Advanced Analytics to Identify At-Risk Subscribers, Helping Communications Service Providers of All Sizes Reduce Churn and Improve Profitability Calix, Inc. announced a new machine learning capability in the latest release of Calix Marketing Cloud (CMC) to reduce subscriber churn. The new churn prediction dashboard, with algorithms that learn and improve over time, allows Communication Service Providers (CSPs) to shift from simply gathering data to acting with foresight. The new churn prediction…