Browsing Tag

Company Culture

Klaviyo Named to Inc. Magazine’s 2021 Best Workplaces List

Klaviyo, a leading customer data and marketing automation platform, announced that it has been named to Inc. magazine's annual list of the Best Workplaces for 2021. The list is the result of a wide-ranging and comprehensive measurement of American companies that have created exceptional workplaces and company culture. This is the third year in a row that Klaviyo has been recognized with this honor. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel…

SOCi Awarded on Forbes 2021 America’s Best Startup Employers List

SOCi, the leading all-in-one marketing platform for next-level multi location marketers has been awarded by Forbes as a top employer in its list of America’s Best Startup Employers. Ranking at #135 on the list, this is SOCi’s first time receiving the prestigious award presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider. The full ranking was issued March 9, 2021 and can be currently viewed on the Forbes website. Marketing Technology News: How to Start Creating the…

4 Things to Keep in Mind When Investing in Tech Startups

Investing in a tech startup is a risky endeavor that can be wholeheartedly worthwhile. We’ve all heard the stats - nine out of ten startups fail while only half actually make it to their fourth year. Many will return only the money you initially put into them, but investing in one big winner could more than make up for all of your previous failures, and then some. Most startups fail because there’s either no market need, not enough cash, not having the right team, or a combination of the three. There’s a huge upside, but…

The Surprising Employee Values That Will Drive Your Start-Up’s Success

 Building your company culture around your employees’ values will help you attract and retain the best marketing talent. Adwerx CEO Jed Carlson shares the values that landed his start-up on Inc. magazine’s Best Places to Work list two years in a row. The surprise? They don’t include perks or cash. You’ve got a polished product and a perfect pitch, and your employees are inspired to bring their A-game with perks like pool tables and free beer. So why isn’t your start-up succeeding as fast as you’d hoped? The missing element…