Browsing Tag

Company Culture

4 Things to Keep in Mind When Investing in Tech Startups

Investing in a tech startup is a risky endeavor that can be wholeheartedly worthwhile. We’ve all heard the stats - nine out of ten startups fail while only half actually make it to their fourth year. Many will return only the money you initially put into them, but investing in one big winner could more than make up for all of your previous failures, and then some. Most startups fail because there’s either no market need, not enough cash, not having the right team, or a combination of the three. There’s a huge upside, but…

The Surprising Employee Values That Will Drive Your Start-Up’s Success

 Building your company culture around your employees’ values will help you attract and retain the best marketing talent. Adwerx CEO Jed Carlson shares the values that landed his start-up on Inc. magazine’s Best Places to Work list two years in a row. The surprise? They don’t include perks or cash. You’ve got a polished product and a perfect pitch, and your employees are inspired to bring their A-game with perks like pool tables and free beer. So why isn’t your start-up succeeding as fast as you’d hoped? The missing element…