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Conductor

Ron Kasner Joins Board of Directors at Conductor

Kasner to help drive Conductor’s growth and innovation in the enterprise market Conductor, the leading SEO and content marketing technology company, announced today that Ronald Kasner has joined its Board of Directors. For the last decade, Kasner drove the strategy and operations of iCIMS, leading it to become the #1 cloud platform for recruiting. Under his leadership, iCIMS has grown to over 200mm in revenue with 900 employees. As iCIMS’s former CFO, President & COO, and interim CEO, Kasner brings a wealth of SaaS,…

Marketers Find SEO Vital to Facing Coronavirus Challenges

Marketing Professionals Expect Search Engine Optimization to Help in Time of Decreased Budgets and Increased Challenges Conductor, the leading SEO and content marketing technology company, today announced the results of its extensive survey of marketers’ responses to the ongoing COVID-19 pandemic. The survey, commissioned to provide insight into marketers’ reactions to the pandemic’s international upheaval, received 317 responses from marketing professionals including managers, directors, VPs, and C-suite executives from…

Finding it Extremely Hard to Attract Audience to Your Blogs? Answer, SEO

SEO is Search Engine Optimization. But, in the current pandemic-induced lockdown, we can call SEO as 'Stable Employment Opportunities.' For all Content Marketing teams chasing big-website-numbers month after month, the latter will make sense, isn't it? COVID-19 (SARS-CoV2) is wreaking havoc on Content Marketing. B2B Media Publishers are finding it extremely hard to attract relevant readers to their websites even as Video streaming platforms continue to see a daily rise in their traffic and subscribers. Companies spend…

Conductor Announces Successful Leadership Buyout; Creates 250+ Employee Co-Founders

Leading SEO and content marketing technology company purchased out of WeWork Conductor, the leading SEO and content marketing technology company, has announced it has successfully completed a buyout of its business by existing lea Marketing Technology News: Creatio Joins Forces with Clients and Partners to Donate to Cradles to Crayons This Giving Season dership, employees and strategic outside investors. The deal will result in over 250 employee co-founders, each given founder-preferred shares — a new class of stock…

Small Travel Companies Hold Their Own in a Diffuse Digital Market

The travel industry is a competitive playing field and a massive part of the global economy, and nowhere is that clearer than in the digital market. Finding the perfect destination or the best airline deals are thoroughly researched, and customers are increasingly using Google to find the answers and make educated purchase decisions. Although there is no shortage of competition, a recent report by Conductor shows that there is still room for companies to find their niche with focus and innovation, while capturing significant…

2019 is the Year of AMP

53% of mobile site visitors leave a page that takes longer than three seconds to load (according to Google). According to a 2017 Akamai study, even a 100-millisecond delay in website load time can hurt conversion rates by 7 percent. For a business, an extra second of mobile loading time can mean the difference between a great quarter and trouble. That’s why Google introduced a little something you’ve probably heard of, way back in 2016: Accelerated Mobile Pages (AMP). Read More: Google AMP for Gmail: A Marketer’s View…

An Inspiring Tale from A Woman in Tech

Conductor’s New CTO Neetu Rajpal Narrates Her Story as a Woman in Tech and About Building Software for the Future, Tech Leadership, and Her Team Neetu Rajpal has served as Conductor’s VP of Engineering for the past three years, building and leading a very strong and refined engineering team in the marketing tech field. But her incredible service to Conductor is just beginning: as Conductor’s new CTO. In her new role, Neetu has been tasked with unprecedented growth for both her team (doubling our R&D team in the next…

Conductor and LinkResearchTools Add Muscle to Sling up Search Strategies

The Partnership Will Help Brands Enhance The Efficiency And Excellence Of Organic Marketing  The ‘central nervous system’ of SEO and content marketing is getting a major boost with the latest announcement by Conductor and LinkResearchTools. Conductor, a content creation and optimization platform has announced a strategic alliance with LinkResearchTools, a provider of website link optimization and analytics in real time. This partnership will allow SEO professionals around the world to get better, deeper insights into…

Interview with Seth Besmertnik, CEO and Founder, Conductor

"Technologies need to help marketers understand the entire picture - from a customer’s perspective."Tell us about your role and how you got here? What galvanized you to start an organic marketing company? It started out over ten years ago as a side project. I was working on launching an online therapy business, and a friend and I helped companies with SEO for a few extra thousand bucks a month. Then one morning I got a call from Vonage, the phone company, saying they wanted to spend $50k a month with us. I was still…