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Confiant

4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World

It’s tempting to write off malvertisers as simply an annoyance or unsophisticated criminals, but nothing could be further from the truth. Far from being crude spammers, malvertisers are sophisticated, smart, persuasive, and often more technologically savvy than many of their legitimate advertising counterparts. And they’re extremely dangerous and costly. The last IAB estimate put the cost of malvertising at just over $1 billion. In case that figure isn’t troubling enough, here are a few more reasons why you need to take…

Malicious and Disruptive Ads Account for 1 in Every 100 Impressions According to New Confiant Research

Confiant, the Leader and Innovator in Advertising Security, Released Its Demand Quality Report for q1 2019. the Report Benchmarks Demand Quality Issues That Publishers and Platforms Face -- Such as Malicious Ads, Low-Quality Ads and In-Banner Video Ads -- so They Can Better Protect Their Reputation, Revenue and Resources. Confiant, the leader and innovator in advertising security, released its Demand Quality Report for Q1 2019. The report benchmarks demand quality issues that publishers and platforms face -- such as…