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Connected TV

Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech

For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced the full release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns. This announcement marks the end of an 18-month closed beta period during which CAV was available to a select number of marketers,…

TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape

Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data is currently at the height of digital advertising analytics. Inscape accesses millions of TVs across a wide range of content sources and delivers the data the same day. This helps adtech buyers and publishers to gain a more granular and comprehensive understanding of audience viewing and engagement across both content and advertising. To better understand how content recognition…

Tremor Video DSP and Cuebiq Join Forces to Bring First Geo-Behavioral Targeting on CTV

MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients Tremor Video DSP, the leading programmatic video platform, and Cuebiq, a leading location intelligence, and measurement company, has announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for its clients. Recommended…

SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension

Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert SteelHouse's new Connected TV (CTV) offering allows brands to reach the growing number of cord-cutters with the efficiency and data-driven precision of a digital channel. They now offer sophisticated targeting that allows brands to find new, highly-qualified users and serve them television ads. Also Read: SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands With SteelHouse, brands are able to identify…

How AI is Driving a New Era of TV Advertising

In 2007, I was as an Assistant Media Buyer purchasing local television spots for General Motors in a few markets in the south. My job was to pick local news or local shows and allocate budgets based off of the demographics those content sources were likely to reach. The only metric of success was posting 90%, which meant we needed to fulfill 90% of the buy to the people we said we’d reach. If the goal was to reach 10 million people aged 35 to 54, a successful buy meant reaching at least 9 million of them. The campaigns…

Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape

Education Is Key, As Videology's New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In Next 12 Months Videology, a leading software provider for converged TV and video advertising, released "Bringing Addressability to TV: What's Possible Now," the latest installment in its popular Knowledge Lab Series on TV and Video Advertising. Starting with the premise that "TV" now exists in many different forms, the comprehensive primer defines and explains the benefits and differences between each new…

How GlassView’s Global Connected TV Platform is Being Embraced By Advertisers

Leading Video Platform GlassView Offers Consolidated Interface for Buying on BBC, ABC, Hulu, Al Jazeera, CBS, Roku, and Fox, Among Others, to Reach a Global Audience of over 700 Million Unique Users for Connected TV As 2018 is poised to become a breakthrough year for connected TV, video distribution platform GlassView is offering an industry-leading solution with innovative technology for matching advertisers with connected TV (CTV) opportunities. GlassView actively leverages Dynamic Ad Insertion (DAI) technology to…

Beachfront and White Ops Expand Partnership To Clean Up Connected TV Advertising

Beachfront Video Inventory for Connected TV Advertising Across Mobile, Desktop and CTVs is Backed By White Ops Beachfront, a leading independent video supply monetization company across Connected TV (CTV), desktop and mobile devices and White Ops, the global leader in bot detection and human verification on the Internet, are expanding their partnership to place an emphasis on ensuring clean, fraud-free Connected TV (CTV) video advertising inventory. Recommended Read: Five DIY Activities to Become a B2B Content Rockstar…

How Contextual Blocking Tactics Can Ensure Brand Safety at the Page Level

RhythmOne Releases “Programmatic Insights Report – Spotlight on Quality” Global Update for October-December 2017 Calendar Q4 2017 Report Highlights Quality Trends and Best Practices Based on Data from RhythmOne’s Programmatic Platform Global advertising technology company, RhythmOne has announced the release of the Q4 2017 installment of its “Programmatic Insights Report – Spotlight on Quality” series. In the report, RhytmOne suggests that enabling contextual blocking tactics that go "beyond the URL" ensures brand…

Spearfishing in a Big Net World

How Connected TV Finally Brings Digital Precision to Broadcast Before Jimmy Fallon or even Johnny Carson, there was Milton Berle’s Texaco Star Theatre, which in 1950 captured vast numbers of TV viewers. OK - it was the only thing on. In fact, on any given Tuesday it reached 9% of the US population. Back then, black-and-white TVs ran about $300, while their color counterparts cost $1,000 -- respectively $3,070 and $10,240 in today’s dollars! Additionally, only those located in urban areas could get a signal. Thanks to…

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and Solve Industry Problems with Disruptive Technologies In 2018, brands are super-sensitive towards publishing anything that could be labeled as 'extremist' content. As advertising technology companies join together to fight against fraudulent ad inventory, amidst an already acknowledged disruption in the form of GDPR, we are slated to witness another dynamic year. "2017 was the year the entire…

Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…

Tru Optik Unveils OptOut.TV to Give Consumers OTT Privacy Controls with Better Experience

OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV  Tru Optik, an audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV (CTV), has announced the launch of OptOut.TV. OptOut.TV is a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem, including CTV. Despite the rapid growth of OTT and CTV, until now, no industry association has provided…

SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands

Advertisers Using SteelHouse Can Now Easily Reach Rapidly Growing CTV Audiences From the Same Platform as Digital Retargeting, Branding, and Prospecting Campaigns Leading AI-powered advertising suite provider, SteelHouse has announced that it is expanding its advertising capabilities to address the rapidly growing Connected TV (CTV) audience. According to a recent report, the Connected TV audience is predicted to reach over 195 million US viewers this year, or more than 60% of the US. New Addition to SteelHouse…

Tremor Video DSP Expands Leadership Team to Drive Growth

Tremor Video Dsp Ceo Lauren Wiener Spoke To Martech Series About The Objectives Of Expanding Leadership Team To Reach New Customer Base Tremor Video DSP, a Taptica Company, announced changes to its executive team. The company announced three key promotions— Anthony Flaccavento has been promoted to Chief Revenue Officer, responsible for the overall revenue achievement and sales process for all of Tremor Video DSP. Flaccavento has been a member of the team since joining in 2011 and most recently he served as Senior…