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Tag: Consumer Attention

IAS TO EXPAND INTO CHINA TO DELIVER ADVANCED MEASUREMENT SOLUTIONS FOR GLOBAL ADVERTISERS
Advertising Trends

Creating a Native Advertising Strategy – How B2B Advertisers Capitalize on Native Ads

MTS Staff Writer -
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The Learning Curve: How Instructional Videos Drive Marketing Results
Content

The Learning Curve: How Instructional Videos Drive Marketing Results

Matthew Pierce -
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Key GTM Tips for 2024: Going Beyond Walled Gardens with the Right Mix
Content

Key GTM Tips for 2024: Going Beyond Walled Gardens with the Right Mix

Michael Akkerman -
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80% Ecommerce Marketers Brace for Impact as Acquisition Costs Skyrocket: Netcore Cloud's Report Shows Way Forward
Sales & Marketing

80% Ecommerce Marketers Brace for Impact as Acquisition Costs Skyrocket: Netcore Cloud’s Report Shows Way Forward

PRNewswire -
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KERV Interactive Launches Active Attention Index, A Deterministic Measurement of Consumer Attention
AI/ML

KERV Interactive Launches Active Attention Index, A Deterministic Measurement of Consumer Attention

Business Wire -
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Leveling Up Strategy: Closing Innovation Gaps in Today’s Experiential Marketing
Augmented Reality

Leveling Up Strategy: Closing Innovation Gaps in Today’s Experiential Marketing

Matt Robison -
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Innovative AI Platform, CreationNetwork.ai, to Transform Content Creation and Social Media Marketing
Customer Experience Management

Sustainability Realignment Benefits Ad Performance And User Privacy

MTS Staff Writer -
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Rembrand Goes Upscale with Outside Investments to Drive New Ad Model
AI/ML

Rembrand Goes Upscale with Outside Investments to Drive New Ad Model

prweb -
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INVNT.ATOM™ Launches BZAR™ a Patent Pending, Interactive Platform Redefining Virtual Commerce, Immersive Engagement, and Community Building for Brands and Fans
Customer Experience Management

Uber Launches Advertising Solutions To Serve India’s Biggest Brands

MTS Staff Writer -
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Teads Unveils 2025 Tech Themes Uniquely Poised to Evolve Media and Marketing Strategies Making Outcomes More Achievable Along the Customer Journey
Customer Experience Management

Teads Unveils Key Learnings on Attention Measurement Across 500+ Global Campaigns Totaling 120+ Years of Consumer Attention

PRNewswire -
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Advertising through Economic Uncertainty
Behavioral Marketing

Advertising through Economic Uncertainty

Peter Wallace -
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Ross-Denny_martech guest
Customer Acquisition

4 Techniques to Track and Optimize Digital Marketing ROI

Ross Denny -
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Performance Marketing Best Practices
Content

Performance Marketing Best Practices

David Sweet -
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New Global Research Reveals Dynamics of Consumer Attention in Slower-Scroll, Highly Immersive Environments
Native & Programmatic Advertising

New Global Research Reveals Dynamics of Consumer Attention in Slower-Scroll, Highly Immersive Environments

Business Wire -
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Jiaqi-Pan-MarTech Series-Landbot
Customer Experience Management

The Future Of The Web Form: Conversation Rules the World

Jiaqi Pan -
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Black Friday In A Cookie-Less Future
Analytics

Black Friday In A Cookie-Less Future

James Milne -
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Why Brand Purpose is the Future of Impactful Marketing
Content

Why Brand Purpose is the Future of Impactful Marketing

Donny Dvorin -
1
A Look Back: Timing Is Everything for Memorial Day Emails
Guest Authors

A Look Back: Timing Is Everything for Memorial Day Emails

Len Shneyder -
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