Consumer Attention

With the prospect of a financial downturn in the offing, GumGum's General Manager - EMEA, Pete Wallace tells us how contextual advertising offers the prospect of safe passage through these treacherous times. ______ The world is…
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When it comes to digital marketing ROI, brands frequently miscalculate. It’s the age-old problem of focusing on the wrong metric, and it can make it difficult to know exactly which digital marketing tactics are working better than others.…
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As the competition for consumer attention continues to heat up, marketers are pushed to elevate their brand positioning through newer, more appealing methods. Performance marketing is one unique and strategic way to reach customers outside…
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Joint research by OMG, Yahoo and Amplified Intelligence explores impact of format, context, demos and dayparts Amid a fragmented media ecosystem and ongoing identity deprecation, advertisers are turning to attention as a metric to…
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Web forms are a product of their paper sibling, a gateway to information exchange online. The one thing standing in between a user and a goal. The final frontier before getting that all-important piece of data. Although technology has freed…
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The transition to e-commerce had been steadily growing for years, but the start of the pandemic rapidly accelerated this trend. With lockdown restrictions forcing consumers away from in-person shopping, they have become increasingly…
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Every marketer has been faced with a moment of uncertainty in their career. It’s the type of tipping point where they question whether they’ve made the correct decision or have gone too far outside the lines. These moments can be defining…
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Mornings - you either love them or hate them. But regardless of personal preference, when it comes to Memorial Day email marketing, mornings are a crucial time. As one of the biggest shopping and promotional weekends of the year, email…
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