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Consumer Expectations

Beyond Target Audience: 4 Other Factors for Choosing Publishers to Spend With

The modern digital media landscape gives brand marketers a virtually endless number of options when it comes to choosing the right outlets for reaching consumers. Most advertisers focus on the target audience when choosing which publishers to spend with, making sure that their audience demographics and behaviors align. While that’s certainly a priority, it’s not the only factor advertisers should consider. Consumer expectations have changed dramatically in the era of Big Data, social media, and fake news. Consumers are…

AI-Based Personalization in the Age of Rising Consumer Expectations

Personalization is a crucial weapon in a marketer’s arsenal in delivering a world-class experience for its customers and bringing value to an organization. According to a recent Salesforce study, 76% of today’s consumers expect companies to know and understand them. As the digital world is now often exceeding television transmission speeds consumers are also demanding a better than real-time experience. To deliver such an experience, and engage instantly with the customer “in-the-moment” (widely considered the “Holy…

How Retailers Can Leverage Food Quality and Traceability to Beat Amazon

More than 2.5 million food businesses use Amazon.com for product distribution, yet the retail empire, worth an estimated $900 billion, struggles to police a major problem: food product quality standards and regulatory adherence. In a recent report on Amazon’s spoiled food challenges, CNBC found that a disturbing number of Amazon’s top food sellers had at least five customer complaints regarding expired goods. While Amazon insists it’s a transaction-only platform intended to connect buyers and sellers around the world, this…

The Top 3 Delivery Trends That All Brands Should Be Paying Attention To

How often do you use on-demand delivery services such as Postmates or Instacart? For more than 22.4 million consumers who’ve spent $57.6 billion in these apps, they have become an industry standard for real-time delivery of almost anything you can imagine. “There’s an app for that” has segued into “you can have that delivered — today.” At project44 we surveyed over 750 customers and 500 marketing executives to learn consumer expectations for the rapidly growing Delivery Economy — the pervasive sentiment in which customers…

What Desktop Security Vulnerabilities Mean for Your Business Marketing

Consumers are vocal about how brands use their data. To stand out in a good way, marketers and advertisers need to stop focusing on the information they can glean from customer data and build campaigns that capitalize on consumer expectations. Most of the current outcry against misuse and abuse of private user data centers on mobile. However, a recent report by The Washington Post reveals that desktop browsers also pose significant vulnerabilities for data security. Investigating “the secret life of our data,” tech…

Marketers Are Missing the Mark: Three Tactics to Close the Customer Experience Gap

When it comes to customer experience, there is a clear disconnect between what consumers want and what brands are delivering. According to a recent Harris Poll survey, commissioned by RedPoint Global, 92 percent of marketers state that their company’s ability to deliver an exceptional customer experience (CX) is good or excellent. However, most consumers feel otherwise – with 73 percent reporting that brands struggle to meet their expectations. Consumers increasingly expect personalized interactions that are delivered in…