Browsing Tag

consumer insights

Shareablee Announces MarketEdge Cloud

Shareablee Inc., the leading enterprise platform for insights businesses need to know, announced today the launch of MarketEdge Cloud - their new turnkey suite of Marketing Insights solutions spanning Monetization, Advertising Effectiveness, and Actionable Consumer Insights. MarketEdge empowers Chief Marketing and Growth Officers to seize on trends and opportunities based on what’s happening right now – powered by billions of consumer moments captured across digital platforms. Marketing Technology News: Latest in…

Yum! Brands to Acquire Kvantum’s Leading Artificial Intelligence-Based Consumer Insights and Marketing Performance Analytics Business

Acquisition Enhances Yum! Brands’ Ability to Make Smart Data-Driven Marketing Decisions; Integrates New Technology Talent into Company Yum! Brands, Inc., today announced that it has entered into a definitive agreement to acquire the leading artificial intelligence-based consumer insights and marketing performance analytics business of Kvantum, Inc. By acquiring the Kvantum business, Yum! and its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands enhance their ability to apply powerful consumer…

Seismic Digital and KidSay Form Strategic Alliance

Landmark partnership expands capabilities for both companies to help serve brands more holistically Seismic Digital, a consumer insights and digital strategy and activation agency recently named the seventh-fastest growing company in Kansas City, and KidSay, the world's leading youth research, trend reporting and strategy firm, have entered into an exclusive partnership to help brands connect with and engage kids, tweens, teens and their families. Through this strategic partnership, Seismic Digital's brand partners will…

G2 Winter 2021 Report Adds New Audience Intelligence Category

G2, the world’s largest tech marketplace for reviews and technology management, has officially added an Audience Intelligence category to the Winter 2021 report. In this, Audiense has been recognised as a cutting-edge tool for consumer insights and segmentation in the Tech space. The new category includes audience intelligence platforms that go a step further, using artificial intelligence and machine learning to analyze social data and provide businesses with deeper insights into their target audience’s interests,…

DISQO Expands Marketing Team to Further Accelerate Growth

Consumer insights platform DISQO announced the expansion of its marketing organization to broaden and deepen industry relationships, promote its growing portfolio of solutions, and to further accelerate its three-year consolidated annual growth rate of 441%. Offering access to one of the largest first-party, opt-in consumer panels in the U.S., DISQO helps researchers, agencies, brands, and media companies cultivate higher quality audience insights for more confident marketing decisions. Marketing Technology News: Oracle…

Toluna Appoints Bruce Haymes Non-Executive Chairman of the Board

Appointment Caps a Year of Growth and Technology Success Toluna, the leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced it has appointed industry veteran Bruce Haymes as non-executive chairman of the board of directors. Haymes’ appointment is the latest in a string of milestones that herald Toluna’s unceasing momentum, ongoing global growth and significant investment to revolutionize the market research industry through technology innovation. As non-executive chairman,…

Karlsgate Launches Karlsgate Identity Exchange

Karlsgate, a secure data collaboration company, announced Karlsgate Identity Exchange, the market’s first zero-trust required data-sharing platform. Karlsgate Identity Exchange offers a better way for marketers, advertisers, media, agencies, and technology companies to share consumer insights while protecting consumer identities and complying with consumer privacy regulations. Leading industry organizations have joined Karlsgate Identity Exchange to facilitate the secure integration of consumer data files including Adstra,…

Yieldmo Hires Duc Chau as Chief Technology Officer

Yieldmo is proud to announce that it has recently hired Duc Chau as its new Chief Technology Officer. With more than 20 years of engineering experience building high performing teams, distributed systems, and technology infrastructures, Chau will be responsible for the innovation and expansion of Yieldmo's technology and will report directly to Yieldmo CEO Michael Yavonditte. Duc brings an accomplished career with him to Yieldmo, including taking the Rubicon Project public as co-founder and engineering leader, building…

Zinklar Taps Medallia Insights Suite

Medallia, Inc., the global leader in experience management, announced that Zinklar, the global SaaS platform for consumer insights based in Barcelona, Spain, is leveraging Medallia Insights Suite to fuel the company’s market research solutions and help its customers understand consumer wants and needs. Zinklar will integrate Medallia LivingLens to help analyze media content (audio, video, photo, etc.) collected through Zinklar solutions in real-time. LivingLens multi-language automated transcription solution fits with…

5WPR Holiday Shopping Survey Reveals Consumer Insights for 2020 Season

5W Public Relations, one of the largest independently owned PR firms in the U.S., has released their 2020 Holiday Shopping Survey, which looks at consumer intentions and behaviors as the holiday shopping season approaches. The survey includes data on the amount people plan to spend, shopping methods, timing, and top gifts people plan to purchase for their loved ones this season.  Findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic…

CallMiner Announces Lineup for its Virtual Customer Engagement Transformation Exchange

Interactive event will feature industry experts on customer engagement trends, contact center agility, behavioral intelligence and more CallMiner, the leading provider of speech and customer engagement interaction analytics, announced the details for its virtual Customer Engagement Transformation Exchange (CETX), which will be held virtually between Aug. 18 – 19. This year’s host is Shep Hyken, a customer service and experience expert and a New York Times and Wall Street Journal bestselling author. Hyken partners with…

Weyland’s Push Interactive Becomes Logiq

LogiqX Data Engine Generates Valuable Consumer Insights for Leading Enterprises and Brands Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce and fintech business enablement solutions, has renamed its fast-growing eCommerce-focused subsidiary from Push Interactive to Logiq. The new name reflects the evolution of Logiq from a direct-to-consumer eCommerce managed services company to a provider of data-driven consumer intelligence. The LogiqX™ data engine, powered by proprietary methodologies and AI…

Zeta Launches Enhanced Marketing Analytics and Insights Solution

Zeta Global, a data-driven marketing technology company that leverages unique data and artificial intelligence to help companies acquire, grow and retain customers, announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behavioral and location signals from Zeta's proprietary data set of 2.4 billion identities…

Numerator Launches Consumer Insights Panel For Canada

First Omnichannel Insights for Canada Including COVID-19 CPG Behaviours Numerator, a data and tech company serving the market research space, launched the Numerator Canadian OmniPanel, the first and only omnichannel consumer insights panel for Canada. The Numerator Canadian OmniPanel focuses on fast moving consumer goods and has consumer shopping and brand behaviour across 15 retail channels -- including online -- for individual panelists. This coverage gives brands and manufacturers access to previously unreported…

Audiense Offers Not-For-Profits Free Twitter Marketing Platform to Help Them Through These Challenging Times

Responding to the impact of COVID-19, Audiense, the leading audience intelligence and consumer insights platform, are supporting Not-for-profit organisations – including NGOs, charities and the academic/scientific community – by offering their Twitter Marketing Package at no cost for a year. The package comprises advanced community analytics, Tweet analytics, monitoring tools, audience management facilities and search functions for community and third-party sources. Users also benefit from chatbots, direct message…

Medallia Launches New Insights Suite to Power the Future of Consumer Insights

Modern Approach to Market Research Speeds Time to Innovation Medallia, Inc., the global leader in experience management, announced Medallia Insights Suite, a powerful combination of modern tools for insight leaders across agencies and brands. The suite leverages today’s growing video communication and crowdsourcing adoption to speed time to innovation and drive growth and revenue at pace. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America “The…

TechBytes with Ben John, Chief Technology Officer at Xandr

Know Me Hi Ben, please tell us about your journey in technology and how you started at Xandr. What inspired you to be part of a global digital advertising company? I have always been fascinated by technology and its potential to transform or reimagine the status quo. While studying computer science 25 years ago, I realized theoretical knowledge is not enough to build a strong foundation. So, I launched a software company dedicated to building innovative software and providing employee training, which I ran for more than…

Navigating New Trends in Back-To-School Spending With Agile Consumer Insights

Understanding how consumers shop differently during this specialty season could lead to a multi-million-dollar shift in Sales The back-to-school shopping season is in full swing. In fact, in some parts of the country, particularly down South, children have already started classes. What we are learning as students of real-time consumer insights and Marketing trends is that seasonal shopping habits, for back-to-school, in particular, are shifting. No two categories are alike when it comes to buying preferences, and the…

How Consumer Insights Can Satisfy a Marketer’s Need for Agility, Innovation, and Disruption

The key to driving business success is by understanding consumers. Consumer trends are changing more rapidly than ever before. All too often, competitive pressures compel marketers to meet this demand by launching products, or creative at rapid-fire. This can turn out poorly in a very public setting, with the social media era putting brand reputation, product design, campaign messaging, and product launches under the microscope. But costly Marketing mistakes can be avoided by involving consumers themselves. Using consumer…

Leading Consumer Insights Platform, Suzy, Hires New Senior Vice President of Data and Insights

Suzy, a leading consumer insights platform that provides “actionable insights at the speed of culture,” announced the addition of statistical analysis expert Tanya Kolosova to the company’s impressive leadership team. In her new role as Senior Vice President, Data and Insights, Kolosova will oversee all of Suzy’s data analytics and statistical insights. An expert in actionable analytics and software development, Kolosova has extensive knowledge of machine-learning, advertisement and audience intelligence, and design and…