Browsing Tag

consumer insights

Karlsgate Launches Karlsgate Identity Exchange

Karlsgate, a secure data collaboration company, announced Karlsgate Identity Exchange, the market’s first zero-trust required data-sharing platform. Karlsgate Identity Exchange offers a better way for marketers, advertisers, media, agencies, and technology companies to share consumer insights while protecting consumer identities and complying with consumer privacy regulations. Leading industry organizations have joined Karlsgate Identity Exchange to facilitate the secure integration of consumer data files including Adstra,…

Yieldmo Hires Duc Chau as Chief Technology Officer

Yieldmo is proud to announce that it has recently hired Duc Chau as its new Chief Technology Officer. With more than 20 years of engineering experience building high performing teams, distributed systems, and technology infrastructures, Chau will be responsible for the innovation and expansion of Yieldmo's technology and will report directly to Yieldmo CEO Michael Yavonditte. Duc brings an accomplished career with him to Yieldmo, including taking the Rubicon Project public as co-founder and engineering leader, building…

Zinklar Taps Medallia Insights Suite

Medallia, Inc., the global leader in experience management, announced that Zinklar, the global SaaS platform for consumer insights based in Barcelona, Spain, is leveraging Medallia Insights Suite to fuel the company’s market research solutions and help its customers understand consumer wants and needs. Zinklar will integrate Medallia LivingLens to help analyze media content (audio, video, photo, etc.) collected through Zinklar solutions in real-time. LivingLens multi-language automated transcription solution fits with…

5WPR Holiday Shopping Survey Reveals Consumer Insights for 2020 Season

5W Public Relations, one of the largest independently owned PR firms in the U.S., has released their 2020 Holiday Shopping Survey, which looks at consumer intentions and behaviors as the holiday shopping season approaches. The survey includes data on the amount people plan to spend, shopping methods, timing, and top gifts people plan to purchase for their loved ones this season.  Findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic…

CallMiner Announces Lineup for its Virtual Customer Engagement Transformation Exchange

Interactive event will feature industry experts on customer engagement trends, contact center agility, behavioral intelligence and more CallMiner, the leading provider of speech and customer engagement interaction analytics, announced the details for its virtual Customer Engagement Transformation Exchange (CETX), which will be held virtually between Aug. 18 – 19. This year’s host is Shep Hyken, a customer service and experience expert and a New York Times and Wall Street Journal bestselling author. Hyken partners with…

Weyland’s Push Interactive Becomes Logiq

LogiqX Data Engine Generates Valuable Consumer Insights for Leading Enterprises and Brands Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce and fintech business enablement solutions, has renamed its fast-growing eCommerce-focused subsidiary from Push Interactive to Logiq. The new name reflects the evolution of Logiq from a direct-to-consumer eCommerce managed services company to a provider of data-driven consumer intelligence. The LogiqX™ data engine, powered by proprietary methodologies and AI…

Zeta Launches Enhanced Marketing Analytics and Insights Solution

Zeta Global, a data-driven marketing technology company that leverages unique data and artificial intelligence to help companies acquire, grow and retain customers, announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behavioral and location signals from Zeta's proprietary data set of 2.4 billion identities…

Numerator Launches Consumer Insights Panel For Canada

First Omnichannel Insights for Canada Including COVID-19 CPG Behaviours Numerator, a data and tech company serving the market research space, launched the Numerator Canadian OmniPanel, the first and only omnichannel consumer insights panel for Canada. The Numerator Canadian OmniPanel focuses on fast moving consumer goods and has consumer shopping and brand behaviour across 15 retail channels -- including online -- for individual panelists. This coverage gives brands and manufacturers access to previously unreported…

Audiense Offers Not-For-Profits Free Twitter Marketing Platform to Help Them Through These Challenging Times

Responding to the impact of COVID-19, Audiense, the leading audience intelligence and consumer insights platform, are supporting Not-for-profit organisations – including NGOs, charities and the academic/scientific community – by offering their Twitter Marketing Package at no cost for a year. The package comprises advanced community analytics, Tweet analytics, monitoring tools, audience management facilities and search functions for community and third-party sources. Users also benefit from chatbots, direct message…

Medallia Launches New Insights Suite to Power the Future of Consumer Insights

Modern Approach to Market Research Speeds Time to Innovation Medallia, Inc., the global leader in experience management, announced Medallia Insights Suite, a powerful combination of modern tools for insight leaders across agencies and brands. The suite leverages today’s growing video communication and crowdsourcing adoption to speed time to innovation and drive growth and revenue at pace. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America “The…

TechBytes with Ben John, Chief Technology Officer at Xandr

Know Me Hi Ben, please tell us about your journey in technology and how you started at Xandr. What inspired you to be part of a global digital advertising company? I have always been fascinated by technology and its potential to transform or reimagine the status quo. While studying computer science 25 years ago, I realized theoretical knowledge is not enough to build a strong foundation. So, I launched a software company dedicated to building innovative software and providing employee training, which I ran for more than…

Navigating New Trends in Back-To-School Spending With Agile Consumer Insights

Understanding how consumers shop differently during this specialty season could lead to a multi-million-dollar shift in Sales The back-to-school shopping season is in full swing. In fact, in some parts of the country, particularly down South, children have already started classes. What we are learning as students of real-time consumer insights and Marketing trends is that seasonal shopping habits, for back-to-school, in particular, are shifting. No two categories are alike when it comes to buying preferences, and the…

How Consumer Insights Can Satisfy a Marketer’s Need for Agility, Innovation, and Disruption

The key to driving business success is by understanding consumers. Consumer trends are changing more rapidly than ever before. All too often, competitive pressures compel marketers to meet this demand by launching products, or creative at rapid-fire. This can turn out poorly in a very public setting, with the social media era putting brand reputation, product design, campaign messaging, and product launches under the microscope. But costly Marketing mistakes can be avoided by involving consumers themselves. Using consumer…

Leading Consumer Insights Platform, Suzy, Hires New Senior Vice President of Data and Insights

Suzy, a leading consumer insights platform that provides “actionable insights at the speed of culture,” announced the addition of statistical analysis expert Tanya Kolosova to the company’s impressive leadership team. In her new role as Senior Vice President, Data and Insights, Kolosova will oversee all of Suzy’s data analytics and statistical insights. An expert in actionable analytics and software development, Kolosova has extensive knowledge of machine-learning, advertisement and audience intelligence, and design and…

Interview with Janice Caston, VP Global Marketing, Toluna

"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I'd experienced the best of what the consumer insights…

TolunaInsights Unveiled to Transform End-to-End Consumer Insights Platform

TolunaInsights™ Empowers Businesses with Real-Time Automated Consumer Insights Toluna, a leading provider of consumer insights for the on-demand economy, has completed a corporate rebrand to spotlight its value proposition and market position. Underpinning the rebrand is the launch of TolunaInsights™, the industry’s first comprehensive, automated platform that delivers consumer insights in real-time. These changes mark a significant milestone based on the founding vision ten years ago to democratize market research and…

Infosys Completes Acquisition of Award-Winning Creative and Consumer Insight Agency, WONGDOODY

Infosys Enhances Its Digital Experience Services Ecosystem Infosys, a global leader in consulting, technology and next-generation services, recently announced that it has completed the acquisition of WONGDOODY, a US-based, full-service creative and consumer insights agency. WONGDOODY, an award-winning creative agency with studios in Seattle and Los Angeles, brings to Infosys globally recognized creative talent and deep marketing and brand engagement expertise. The acquisition is in accordance with the terms set out in the…

Interview with Lou Jordano, CMO, Crimson Hexagon

"The true value of social media for CMOs is not about engagement and automation, but about the level and types of insights that you’re extracting from social media data." Tell us about your role and how you got here. What’s the most exciting part about Crimson Hexagon’s workplace? Before I came to Crimson Hexagon, I was CMO at Attivio, a cognitive search and insight platform, which also uses natural language processing and AI to help companies make sense of unstructured text. For me, the most exciting part of Crimson’s…

Toluna Announces Global Growth Driven by Continued Digital Innovations

Toluna's Growth Is Underpinned by a Vision to Transform and Expand The Market Research Industry Toluna, a leading provider of on-demand, consumer insights, announced several significant business milestones recently, The announcements included double-digit revenue growth, year-over-year, driven by more than 40% percent revenue growth from its leading on-demand, automated consumer insights platform. The company further cemented its growth with the acquisition of KuRunData by parent company ITWP in January 2018, boosting its…

Simmons Research Launches New Insights Platform; Announces AI-powered Chatbot App

Innovative Research Portal and Smart Search Technology Significantly Reduce the Time Spent on Data Analysis and Insights Generation Simmons Research, the leading source of essential consumer intelligence, announced the launch of Simmons Insights, a syndicated research portal providing clients with faster access to actionable consumer insights. Powered by Simmons Smart Search, the most comprehensive consumer intelligence search engine, the new platform allows marketers to mine through hundreds of thousands of consumer…