Consumer Journey

Laurel Rossi, CRO and CMO at Infillion chats about the latest trends in video campaigns while taking us through the benefits of Linear TV and it's impact on modern marketers and advertisers in this martech catch-up: __________ Hi…
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Report Defines 'Commerce Video' and Unveils Solutions for Ideal Commerce Video Ad Strategies In a landmark study, "Unconnected Commerce: the Disconnect between Brands and Consumers in Digital Video Shopping," the Interactive Advertising…
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AcuityAds Holdings Inc. or, the technology leader in consumer journey based advertising automation, today announced the appointment of Tatiana Kresling as Interim Chief Financial Officer, succeeding Jonathan Pollack who is retiring from the…
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As consumers head outdoors, the two advertising networks aim to connect brands with key decision-makers on the road and in retail. Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery…
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AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) ("AcuityAds" or "Company"), the technology leader in consumer journey based advertising automation, today announced upcoming board and management changes. Jonathan Pollack, its Chief…
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 Konnecto, the leading consumer intelligence platform enabling brands to gain visibility into the earliest stages of the consumer journey, announced the completion of a $3.5 million seed round, led by TPY Capital, with participation from…
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In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with…
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Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video,  announced a partnership with GSTV, the national video network entertaining targeted audiences at scale across tens of thousands of…
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The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is…
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The global rollout of 5G will usher in a new age of connectivity. With speeds a hundred times faster than 4G technology and significantly reduced latency, 5G will be the single biggest opportunity—and challenge—for brands in 2020. The 5G…
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The internet is made of trillions of facts. And for many consumers, it’s the first port of call when it comes to finding an answer to something – whether it’s the opening times of the closest pharmacy, or the calories in a meal. But how…
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Marketers today have more of everything: more consumer touchpoints, more platforms, more data—and consequently more pressure to deliver short-term results. As a result of these converging forces, we’ve seen an appreciable swing in recent…
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When the next edition of any given Marketing textbook publishes, direct-to-consumer brands will have written the majority of the new pages. As marketers, we’re obsessed with these disruptive players and the seeming freshness and simplicity…
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Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the case may be that marketers just aren’t producing content that’s attention-grabbing enough for this portion of the population.…
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In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as efficient as possible; after all, being a ‘cost-centre’ in the midst of such a challenging retail environment is no fun…
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Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. Mapping marketing impact and swiftly gaining insights to drive increased ROI was never easy  – several…
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Jornaya, the fast-growing consumer journey insights platform, announced the appointment of David Yaffe to the Company's Board of Directors. Yaffe, the Chief Operating Officer at LiveRamp, an Acxiom Corporation, joined the…
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For Many Content Marketers, Delivering Personalized and Relevant Experiences Across the Entire Customer Journey to Purchase Is Not Easy as It Looks Valentine's Day is here... and we have a Cupid from OneSpot sharing his insights on the…
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