When the next edition of any given Marketing textbook publishes, direct-to-consumer brands will have written the majority of the new …
Marketing to Gen Z
Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the …
In-House vs. the Agency Model – Advertising’s Red Herring Debate
In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as …
Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey
Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. …
LiveRamp’s David Yaffe Joins Jornaya Board of Directors
Jornaya, the fast-growing consumer journey insights platform, announced the appointment of David Yaffe to the Company’s Board of Directors. Yaffe, the Chief …
Lessons for Content Marketers from a Successful Cupid
For Many Content Marketers, Delivering Personalized and Relevant Experiences Across the Entire Customer Journey to Purchase Is Not Easy as …