Browsing Tag

Consumer Marketing

YATCO Secures Major Funding to Fast-track Consumer Marketing for Its Yachts and Boats MLS

YATCO, the Official MLS of Yachting™, has recently secured a major round of funding to help propel its path to consumer marketing and help interested yacht and boat buyers find the vessel that fits their needs. The company has greatly augmented its focus in digital marketing, including SEO, SEM, social media marketing, and more. YATCO also plans to cultivate its team of yachting professionals from 20 to 50 within this year, increasing its thought leadership and global authority within the yachting industry. Marketing…

Peer-to-Peer Marketing Platform Ripple Street Announces Alice Hawari as Vice President of Marketing

Ripple Street, the leading peer-to-peer marketing platform that matches brands with their ideal consumers, announced Alice Hawari as Vice President of Marketing. At Ripple Street, Hawari will focus on accelerating and enabling revenue growth by strengthening the company’s market position—from marketing strategy, branding, messaging and thought leadership to community development and product experiences. Through a data-driven lens, Hawari will be responsible for testing new channels and determining the ideal marketing mix for…

Stein IAS’ New Report Heralds the Importance of Emotion in B2B Marketing

Understanding how people think and act has always been at the heart of the most powerful consumer marketing. However, a new report from Stein IAS, ‘In Search for the Emotionally-Qualified Lead (EQL)’ reveals why emotionally-lead marketing is just as important in B2B buying decisions. Marketing Technology News: xTuple Launches ERP-E-Commerce Integrations with Shopify, Woo Commerce and ShipStation A major study by Google and Gartner indicates that, while the average B2C brand has an emotional connection with between 10%…

Fastline Unveils New Technology to Identify Anonymous Web Traffic

Fastline, a leader in consumer marketing for the agriculture industry, unveiled its newest marketing product focused on identifying anonymous website visitors. Called Aggi, this new product identifies the visitors of the website and provides a set of data that includes the name, address, email and additional demographic information. By using Aggi, equipment dealers can leverage Fastline's integrated marketing solutions to target active shoppers and re-engage them with the dealership to discuss their equipment needs.…

Afterpay Taps Airbnb Executive as First Global CMO

Afterpay announced that it has appointed Geoff Seeley to lead global marketing, including merchant, partner and consumer marketing for the company as its first Global Chief Marketing Officer.  Previously, Geoff was global head of marketing for Airbnb's flagship Homes business. "The Afterpay business has established itself as the leader in 'Buy Now, Pay Later' services across the world," said Nick Molnar, Co-Founder and U.S. CEO of Afterpay. "The time has never been better to harness this…

SITO Mobile Appoints Scott L. Kauffman as Interim Chief Executive Officer

SITO Mobile, Ltd. announced the appointment of Scott L. Kauffman as the Company's new Interim Chief Executive Officer. Mr. Kauffman brings to SITO over three decades of experience in corporate executive and board leadership positions with both private and public companies in transition. He is a widely recognized industry leader in the fields of Internet media, consumer marketing and digital entertainment, amassing a unique background as a media, tech and Silicon Valley entrepreneur. Marketing Technology News: TCS…

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly launch and build brands through performance marketing channels,…

Snap Inc. Names Kenny Mitchell Chief Marketing Officer

Industry Veteran to Spearhead Global Marketing Efforts for Snap Snap Inc. announced that Kenny Mitchell will join the company as Chief Marketing Officer (CMO) beginning in June 2019. In this newly created role, Mr. Mitchell will join the senior leadership team of the company and report to CEO Evan Spiegel. Mr. Mitchell will lead all consumer and product marketing programs as Snap continues to bring creativity and new forms of self-expression to people all over the world. “Kenny’s consumer marketing expertise and his…

3 Ways Mobile Technology is Changing the Brick-and-Mortar Experience

According to a study from Forrester, 86 percent of retail sales still occur at a brick-and-mortar location with approximately 53 percent of those purchases being digitally influenced. The online shopping experience is shaping consumers’ expectations of brick-and-mortar businesses. Consumers want the convenience of e-commerce with the social and hospitable environment that they’ve come to expect from purchasing in-store. Blending offline and online shopping into a seamless experience will be a focus for businesses in the…