21-Year Marketing Leader Joins eHealth Senior Leadership Team
eHealth, Inc, a leading online private health insurance marketplace, announced the appointment of Michelle Barbeau as Chief Marketing Officer.
“We are extremely pleased with the high caliber of executives joining our company to work side-by-side with the experienced eHealth veterans who lead our business,” says eHealth CEO Fran Soistman. “Ms. Barbeau’s knowledge of healthcare, omni-channel engagement, and consumer marketing is extremely valuable as we begin a countdown to the Annual Enrollment Period in October.”
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“eHealth helps millions of people easily find the right high quality, most affordable health insurance plan for their needs,” says Ms. Michelle Barbeau. “I’m thrilled to join such an exciting organization that takes an innovative approach to continuously expand and improve the consumer experience.”
Ms. Barbeau is a proven leader with a wealth of experience in the healthcare industry. She comes to eHealth from AbleTo, a provider of virtual mental health services, where she led their marketing and communications strategy with a focus on designing personalized experiences that drive loyalty and high ROI. Prior to this, she served four years as a Vice President at UnitedHealthcare, where she transformed a team focused on employer and individual member engagement. She also served over nine years in marketing management roles at General Mills.
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