Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its …
The Best Free Marketing Tools to Grow Your Business Using Pinterest
In the ever-changing world of social media, the main platforms continually vie for the greatest share of our time and …
Litmus Expands Accessibility Features for Email Marketers Looking to Maximize Engagement
New screen-reading functionality and accessibility checks ensure inclusive email design Litmus, a leader in email marketing and analytics, announced new …
A Look Back: Timing Is Everything for Memorial Day Emails
Mornings – you either love them or hate them. But regardless of personal preference, when it comes to Memorial Day …
Neuromarketing 101: Neurocreativity is Changing How We Create Content
Did you know? Neuromarketing is the key. About 95% of consumer decisions are made non-consciously, and emotional campaigns are more …
Best Practices for Using LinkedIn Live
LinkedIn recently announced LinkedIn Live, its version of live streaming. The option to broadcast real-time video comes 18 months after …
Messaging is the New Growth Channel For Marketers
Messaging has become the preferred method of communications for the global community. According to a 2018 eMarketer survey, by the year 2022, nearly …
Taboola Enters Agreement to Acquire the Start Division of Celltick, Expanding Taboola News to Support Mobile Operators
The Move Gives Taboola Direct Access to Mobile Operators Reaching Tens of Millions of Users Worldwide Taboola, the world’s leading …
Archima Solutions and Skuid Partner to Maximize Profits and Engagement for Clients
Skuid Announces That Archima Solutions, Selected Skuid’s No-Code Platform for the Deliverance of Powerful and Personalized Solutions Skuid, the leading …
Granicus Releases Report on Citizen Engagement across Top Digital Channels
The Benchmark Report of 2018 Highlights Trends, Tips and Top-Performers That Support the Public Sector by Increasing Engagement and Outreach …
How Rewarded Video Ads Can Drive In-Game Purchases
The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad …
Connected Planning: The Key to Customer Engagement
Engagement is the heart and soul of the customer relationship. Engaged customers are happy customers—they not only share their opinions …
Leanplum Study Reveals Emails Drive 3x App Engagement When Combined With Push Notifications
Analysis Looks at the Evolution of Email in the Mobile Era and its Role in Driving Retention and Revenue for …
Key Metrics for Measuring the Effectiveness of Your Influencer Marketing Campaign
Influencer marketing is growing in its popularity and recognized as an effective marketing strategy to target a specific demographic and …
Eight Things That Matter from Gartner Digital Marketing Conference
At its recent Digital Marketing Conference, Gartner famously called the future of marketing “fast, frenetic, and fantastic” and we couldn’t …
Why You Need Engagement-driven Marketing in the Digital Era
If marketers want to master the data high-seas, they’ll need to focus their energies on driving engagement. That’s where webinars …
TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen
Maureen Polo, SVP, Brand Studio, Fullscreen Influencers could be growing in numbers but not in credibility. That's where influencer analytics …
How to Get the Attention Economy to Really Notice You
When you ponder what moves the digital landscape and all its players, typically the following comes to mind: who’s spending …
Webinar World TechBytes with Aaron Dun, Senior Vice President, Marketing, SnapApp
Aaron Dun Senior Vice President, Marketing, SnapApp The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back …
7 Surefire Ways Market Researchers Can Fight Survey Fatigue
The increasing importance being placed on customer experiences is daunting – not only for companies looking to provide superior service …