Engagement

At a time when targeted advertising seems to be under threat, with cookies, ATT and more high on the agenda, brands need to make every digital advertising opportunity count more than ever before. As a result, the benefits of each different format is under the spotlight. Here, we meet Steph Miller, the UK Commercial Director at Adnami, who explains the hype around high impact, and shares the secrets of her company’s success. _____ As a digital publisher, why should I want to work with a high impact advertising…

Anzu's technology will create the opportunity for hundreds of brands to have their content featured in Eden Falling's extensive game world. Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world's most advanced in-game advertising platform, to enable advertisers to place ads within its upcoming PC and console hit game Eden Falling. Eden Falling is an MMO-Lite free-to-play game that will debut in a pre-alpha phase at Steam Summer Festival as a PC game. In the months following,…

Acquisition Enables App Developers, Publishers to Acquire and Retain High Value Mobile Players Rewarded engagement company Influence Mobile today announced that it has acquired Blind Ferret, a leading agency that works with mobile app developers to acquire new users through targeted advertising campaigns. The companies are joining forces to scale Influence Mobile's rewarded engagement platform ngageTM, which delivers high-value players to game developers and publishers like Scopely, Playtika and Peak Games, and increases…

Fuze Contact Center with Verint Workforce Management enhances integrations to streamline contact center scheduling and forecasting' Fuze, the leading cloud-based communications provider for the modern global enterprise, today announced a new partnership with Verint® (NASDAQ: VRNT), The Customer Engagement Company™, to provide global enterprises with a seamless communications and collaboration experience through integrated cloud workforce management and contact center solutions. Fuze Contact Center customers will now…

In this era of transformation, the pull for businesses and member-driven organizations to think digital first grows stronger. The changing world requires leaders in every industry to reassess roles and responsibilities. Going digital doesn't lessen the importance of communities; in fact, it increases the need for people to feel belonging. Communities are year-long, while events are just a few days. Five Pillars of Community is the latest ebook from JUNO for leaders of member-driven organizations, associations and their…

Companies will jointly promote the mce Device Lifecycle Management solutions in N.America, the EU and LATAM mce Systems Ltd. (“mce” or the “Company”) announces it has entered into a strategic engagement with Amdocs, a leading provider of software and services to communications and media companies. Marketing Technology News: Kubient Set to Join Russell Microcap® Index Amdocs has selected mce to join the global Amdocs Partners Program of over 160 vendors across all areas of the Amdocs portfolio. The…

VoiceFriend, LLC significantly enhances its premier Integrated Messaging and Engagement solution with the release of its new Discharged Patient module. This first-of-its-kind module was specifically designed to help post-acute care providers optimize discharged patient engagement, better ensuring patient well-being and satisfaction, and meet hospital network requirements – all while boosting census and increasing referrals. Developed with the direct input of leading post-acute care providers, VoiceFriend’s new Discharged…

Fobi receives OTCQB approval for new symbol in connection with the final parts of rebrand from Loop Insights to Fobi Fobi AI Inc. (formerly Loop Insights Inc.) (MTRX:TSXV) (RACMF:OTCQB) (the “Company” or “Fobi”), a cutting-edge data intelligence company that helps our clients turn real-time data into actionable insights and personalized customer engagement, is excited to announce that, further to its press release dated June 3, 2021 with respect to the Company's name change and symbol change on the TSX Venture Exchange, the…

Today, Alvaria, a global leader in customer experience and workforce engagement technology solutions, is delighted to announce that registration is open for ACE, Come Together, September 14 - 16, 2021. “I'm looking forward to brand and loyalty expert, Alex Hunter, former head of digital for the Virgin Group sharing his insight with our customers. They'll come away with a better understanding of how to create enduring loyalty with their customers in our fast-paced, highly connected world.” Marketing Technology News:…

MOLOCO’s data report predicts impressive post-pandemic rebounds for mobile app categories hit hardest by lockdown measures The mobile ecosystem changed dramatically as people reinvented their routines at the start of the pandemic. Now that COVID-19 restrictions are being lifted and vaccine distribution is picking up around the world, mobile app marketers need to prepare for an equally dramatic shift in 2021 and beyond. At MOLOCO, we wanted to better understand the ongoing effects of the events of 2020 in order to…

As social sharing apps have grown in numbers, investments, and user counts throughout the years since the first platform’s inception, the way that they connect users to one another and now, how they connect them to brands, has inevitably changed as well. In today’s social landscape, users cultivate their own communities which, no matter how big or small, are subject to being influenced by content from other users, brands, and organizations. Looking ahead to the future of these social networks and the apps users choose to…

The World Leader in Intent by Engagement™acquires a new tool in its educational arsenal. Contentgine®, the world leader in intent by engagement™ lead generation, announced today that it has acquired Contentree, the world's largest collection of business-to-business case studies. Marketing Technology News: MarTech Video Interview With Robert Glazer, Founder And CEO At Acceleration Partners Contentree is a discovery tool focused exclusively on industry solutions — a vast collection of almost 500,000 vendor case studies,…

Driving deeper customer engagements requires marketers to track the right engagement data, Steve Daheb, Chief Marketing Officer at ON24 joins us to share some tips while talking about his top martech observations: _____ Welcome to this martech chat Steve, tell us more about ON24 and its growth journey over the last few years and some new (latest) innovations! Thanks for having me!  ON24 was founded with a vision to help businesses succeed through engagement in a digital world. Today, we are enabling thousands of…

Higher Logic, the industry-leading engagement platform, announced today its acquisition of Vanilla, a Canadian cloud-based community software company. This acquisition brings together market-leading platforms in the association and corporate markets to serve more customers than any other community solution. At a time when human connection is more important than ever, Higher Logic will expand its offering to customers across new markets and geographies. Marketing Technology News: ContractPodAi Partners with Qualitas…

Anti-fraud leader uses ON24 Digital Experience Platform to quickly execute multiple global virtual experiences The Association of Certified Fraud Examiners (ACFE), the world’s largest anti-fraud organization, significantly increased attendance and deepened audience engagement using ON24 (NYSE: ONTF). With the ON24 Digital Experience Platform, the ACFE quickly turned multiple in-person conferences and trainings into a series of large-scale virtual experiences. Marketing Technology News: All Eyes On OOH…

Adobe Journey Optimizer customers can seamlessly create marketing engagements across a multitude of messaging apps via a single provider, Sinch, and a single API, Conversation API Today, Sinch AB (publ), a global leader in cloud communications, announced a strategic partnership with Adobe to reimagine global marketing engagement with mobile users through one- and two-way campaigns across a broad array of chat messaging applications. The new solution was introduced at the Adobe Summit. Sinch has a long and successful…

Survey reveals startups are adopting marketing technology in droves but the dizzying array of options is a serious challenge. GetApp, a recommendation engine that helps entrepreneurs make informed software purchasing decisions, released findings from its latest survey of startups. The marketing technology study reveals that 68 percent of startups use marketing technology tools, but only 59 percent of them have a plan for how to use them. This poses a significant business challenge as entrepreneurs without a…

Independent audit affirms Brightleaf’s internal controls and processes Brightleaf Solutions, Inc., a leading provider of contract data extraction and analytics solutions, today announced that it has completed its SOC 2 Type II audit. This attestation shows Brightleaf’s strong commitment to the security of its client’s sensitive information while delivering high-quality services to extract meta-data and other information from their contracts. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy…

The new TikTok calculator from FeedPixel estimates TikTok engagement rate, influencer earnings, and other key metrics in under 3 seconds This week, one of the most reputable social media marketing companies, FeedPixel, has announced the launch of its new TikTok calculator, a free tool for emerging influencers and bloggers. Marketing Technology News: Major Changes Await RPA Market in Europe in 2021 — Customers Will no Longer Have to Pay for… A few days prior, FeedPixel launched its new multilingual website available in…

Glance Inc announced AI Sparks for their top-ranked Slack app, a new way to get AI insights for Google Analytics. Sparks offers periodic alerts, insights and forecasts for Google Analytics data such as Traffic, Engagement and Content. The Slack app offers a new way for marketers to get AI insights without having to write code. Marketing Technology News: Exploring the Next Generation of Cryptography to Enable Innovation We’re bringing advanced AI insights to the fingertips of marketers; which otherwise is simply not…