Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point …
Personalization Should Bring Context to the Customer to Drive Lifetime Value
Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only …
How Cultivating a Vibrant Community Can Enhance Your Marketing Stack
Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing …
The Future of Trade Conferences
Are trade shows and conferences becoming a waste of time? There are over 1.8 million conferences, incentive events and other …
Survey Reveals Effectiveness of Marketing Funnels
Every marketer strives to create a funnel that runs smoothly. After all, their investment of time and money to build …
How I Learned to Stop Worrying and Talk About Privacy
During my two decades of PR and communications, much of which has been spent working with publishers and ad tech …
Ways to Play the SaaS Game of Price Is Right
The longest-running American TV game show host Bob Barker once said, “You can’t fool television viewers with dancing girls and …
Moving Images: The Future of Digital Marketing
Videos have become ubiquitous in the Digital Marketing industry. Whether it’s on a desktop or a mobile phone, there’s a …
Using Comics to Simplify Business Stories and Communicate Humorously
A couple of weeks back, our team analyzed how quickly a bank resolved customers’ requests across geographies. It turned out …
How to Optimize Event Strategy for ABM
Adopting a dedicated account-based Event Marketing strategy offers a number of benefits for marketers. The event itself will target potential …
Artificial Intelligence’s Role in Protecting the Inbox
It should come as no surprise that Artificial Intelligence (AI) is being applied to almost every use and application of …
Tuning in to Digital Audio Advertising
I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, …
Data Reveals Facebook’s Power in Localized Social Marketing
Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its …
The Best Free Marketing Tools to Grow Your Business Using Pinterest
In the ever-changing world of social media, the main platforms continually vie for the greatest share of our time and …
Litmus Expands Accessibility Features for Email Marketers Looking to Maximize Engagement
New screen-reading functionality and accessibility checks ensure inclusive email design Litmus, a leader in email marketing and analytics, announced new …
A Look Back: Timing Is Everything for Memorial Day Emails
Mornings – you either love them or hate them. But regardless of personal preference, when it comes to Memorial Day …
Neuromarketing 101: Neurocreativity is Changing How We Create Content
Did you know? Neuromarketing is the key. About 95% of consumer decisions are made non-consciously, and emotional campaigns are more …
Best Practices for Using LinkedIn Live
LinkedIn recently announced LinkedIn Live, its version of live streaming. The option to broadcast real-time video comes 18 months after …
Messaging is the New Growth Channel For Marketers
Messaging has become the preferred method of communications for the global community. According to a 2018 eMarketer survey, by the year 2022, nearly …
Taboola Enters Agreement to Acquire the Start Division of Celltick, Expanding Taboola News to Support Mobile Operators
The Move Gives Taboola Direct Access to Mobile Operators Reaching Tens of Millions of Users Worldwide Taboola, the world’s leading …