Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach …
How to Optimize Video for Social Media Marketing
Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for …
Leveraging the Power of Linkedin for Marketing/Sales Professionals
Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point …
Personalization Should Bring Context to the Customer to Drive Lifetime Value
Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only …
How Cultivating a Vibrant Community Can Enhance Your Marketing Stack
Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing …
The Future of Trade Conferences
Are trade shows and conferences becoming a waste of time? There are over 1.8 million conferences, incentive events and other …
Survey Reveals Effectiveness of Marketing Funnels
Every marketer strives to create a funnel that runs smoothly. After all, their investment of time and money to build …
How I Learned to Stop Worrying and Talk About Privacy
During my two decades of PR and communications, much of which has been spent working with publishers and ad tech …
Ways to Play the SaaS Game of Price Is Right
The longest-running American TV game show host Bob Barker once said, “You can’t fool television viewers with dancing girls and …
Moving Images: The Future of Digital Marketing
Videos have become ubiquitous in the Digital Marketing industry. Whether it’s on a desktop or a mobile phone, there’s a …
Using Comics to Simplify Business Stories and Communicate Humorously
A couple of weeks back, our team analyzed how quickly a bank resolved customers’ requests across geographies. It turned out …
How to Optimize Event Strategy for ABM
Adopting a dedicated account-based Event Marketing strategy offers a number of benefits for marketers. The event itself will target potential …
Artificial Intelligence’s Role in Protecting the Inbox
It should come as no surprise that Artificial Intelligence (AI) is being applied to almost every use and application of …
Tuning in to Digital Audio Advertising
I’ve been keeping my ear out for the song of the summer. It’s gotta be a song with that hook, …
Data Reveals Facebook’s Power in Localized Social Marketing
Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its …
The Best Free Marketing Tools to Grow Your Business Using Pinterest
In the ever-changing world of social media, the main platforms continually vie for the greatest share of our time and …
Litmus Expands Accessibility Features for Email Marketers Looking to Maximize Engagement
New screen-reading functionality and accessibility checks ensure inclusive email design Litmus, a leader in email marketing and analytics, announced new …
A Look Back: Timing Is Everything for Memorial Day Emails
Mornings – you either love them or hate them. But regardless of personal preference, when it comes to Memorial Day …
Neuromarketing 101: Neurocreativity is Changing How We Create Content
Did you know? Neuromarketing is the key. About 95% of consumer decisions are made non-consciously, and emotional campaigns are more …
Best Practices for Using LinkedIn Live
LinkedIn recently announced LinkedIn Live, its version of live streaming. The option to broadcast real-time video comes 18 months after …