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Consumer Privacy

Building Better Data Management Practices Against Consumer Privacy Concerns

In the age of Brexit, GDPR and Cambridge Analytica scandals, CMOs are finding it harder to navigate effective data management, especially as consumer privacy concerns continue to grow. In fact, some CMOs say their businesses are losing millions of dollars every year due to poor data handling skills, a new survey revealed. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth of consumers to uncover the ongoing…

TechBytes with Andrew McCasker, Chief Technology Officer at PreciseTarget

Tell us about the role and team/technology you handle at Precise Target. The team is a mix of data scientists and application developers. The data scientists design models and process billions of records to create consumer taste profiles for 220 million U.S. adults. The application developers create the platform that allows our brand and retail partners to target those new and potential customers and analyze results. How has Retail Tech industry evolved in the last decade or so? Predictive analytics, AI and machine…

TechBytes with Ben Barokas, CEO and Co-founder at Sourcepoint

Most US-based businesses are yet to fully-understand the CCPA guidelines. Tell us about the unique features of CCPA that empower consumers?  The focus of the CCPA is to safeguard data collected from Californian consumers by for-profit organizations handling higher levels of data (at least 50,000 consumers) or grossing over $25 million per year. In line with this, it also provides consumers with the ability to bring a legal case against companies in the event of a data breach; companies won’t be fined for overall lack of…

MarTech Interview with Ross McCray, Co-Founder and CEO at VideoAmp

"Going forward it’s important that companies are able to strike a balance between putting consumers first and using data in the right way." Journey into Tech  Hi Ross, tell us about your role and journey into Technology. What inspired you to take up the role at VideoAmp? Technology has been a part of my life for as long as I can remember, ever since I was a kid I’ve been fascinated by computers. I’ve always had this natural curiosity and longing to figure out how things work. I remember as an eight year old kid, I’d see…

Putting Consumer Privacy First Leads to More Satisfied Customers

Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer satisfaction by almost 30% and the vast majority of customers, 87%, will take their business elsewhere if they don’t trust a company is handling their data responsibly. We’ve entered an era where brands must utilize data properly or risk losing customers— it’s that simple. Privacy protection has serious implications and has become the “new strategic priority.” Paramount in…

Killi Expands Privacy Application into Asia-Pacific Region, Furthering its Position as a Global Leader in Consumer Privacy

Killi expands consumer privacy product into the fastest-growing advertising region in the world Killi, a consumer-led privacy application, wholly owned by Freckle Ltd. announced the expansion of its identity product to the Asia-Pacific region.  The expansion of Killi into this region brings consumer control of data to emerging markets and furthers Killi's position as a global leader in consumer privacy. Marketing Technology News: Ameriprise Financial’s New Customer Relationship Management System Helps Advisors Deliver…

Why GDPR Changes Everything…for the Better

More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do you remember the ridiculous frenzy at the time?  It was as if the world was going to come to an end if we hadn’t emailed all of our customers to get them to re-opt in again! The level of panic has been compared to that of the 1999 fear-based epidemic Y2K where the world was going to end because computer systems could not handle the date change to 2000. While GDPR and Y2K evoke high anxiety, there is a major distinction:…

Navigating the Consumer Privacy Landscape: New Approaches Offer Solutions for Marketers

Apple is pushing for change when it comes to consumer privacy and control of data. They haven’t been tiptoeing around the issue either; the latest news is that the new operating system to be released this fall will have a whole host of new privacy tools. They’ve essentially tripled down on privacy, implementing things like no separate sign-in services for sites like Facebook and Google, to avoid the collection of user information; device-local Machine Learning and bot detection; tracking pixel detection and much more. (In…

Increasing Consumer Privacy Demand Opens New Doors For Marketers

Consumer survey commissioned by FigLeaf highlights how privacy expectations vary by demographic, providing brands and advertisers new opportunities for hyper-personalized messaging and campaigns  As the debate rages over consumer online privacy, FigLeaf, a privacy-first company, surveyed US and UK consumers and discovered an underlying opportunity for those hit hardest by ever-increasing privacy demands: marketers and advertisers. Despite the fact that 68% of consumers do not believe online privacy is possible and…

ITP2.1 and the Future of Data as We Know It

In February, Apple released ITP2.1, the latest iteration of its intelligent tracking prevention technology integrated into the widely used Safari browser. First released in 2017, the technology aims to reduce the ability of ad tech providers, and by extension marketers, to track consumers around the web. This latest version of ITP accomplishes that goal by restricting the use of first-party cookies as well as the third party cookies restricted by previous versions. That’s bound to create challenges for digital marketers who…

How I Learned to Stop Worrying and Talk About Privacy

During my two decades of PR and communications, much of which has been spent working with publishers and ad tech companies, I’ve never encountered a topic that sends clients running quite the way that privacy can today. It’s become our industry’s plutonium: handle it only if you must. But do so gently, and get away as quickly as you can. I spend a lot of time talking to companies about privacy. The unfortunate reality is that our industry has come to view this topic from a narrow PR perspective - as one to be managed—if…