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Consumption Behaviors

New BIGtoken Consumer Research Study Reveals How TV and Movie Consumption Behaviors Changed Throughout the Global Pandemic

BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new consumer research report that compares BIGtoken users’ TV and movie consumption behaviors one month versus four months into the global pandemic. BIGtoken surveyed their United States user base in April to understand how the pandemic has affected their TV and movie consumption behaviors. Later, the company redeployed the same survey in August to compare results. Marketing Technology News: Mastercard Launches Frictionless…

Unruly Data Uncovers Consumer Attitudes Toward Connected TV (CTV) During COVID-19, Including Consumption Behaviors and Ad Preferences

Video advertising platform Unruly released a study that investigates consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. Unruly, which is part of Tremor International, surveyed nearly 1,800 US consumers in July 2020 for this study. Previous research by Unruly showed that 42% of US consumers are spending ‘a lot more time’ watching CTV content since the start of the pandemic. But as CTV content consumption continues to accelerate, marketers are trailing behind with their media…