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New BIGtoken Consumer Research Study Reveals How TV and Movie Consumption Behaviors Changed Throughout the Global Pandemic

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BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new consumer research report that compares BIGtoken users’ TV and movie consumption behaviors one month versus four months into the global pandemic.

BIGtoken surveyed their United States user base in April to understand how the pandemic has affected their TV and movie consumption behaviors. Later, the company redeployed the same survey in August to compare results.

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Here’s what BIGtoken found out:

  • 46% of respondents said in August 2020 that they are video streaming more than they were four months prior.
  • More BIGtoken users have subscribed to Netflix, Amazon Prime, and Hulu from April to August 2020.
  • Before the Coronavirus outbreak, 21% of respondents claimed to have watched one movie per week. Currently, 32% of respondents watch two to three movies per week and 20% watch four to six movies per week.
  • Generally, 50% of respondents are watching more TV and movies now than four months ago.

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BIGtoken provides an excellent platform for conducting highly accurate primary research across a fast-growing, 100% opted-in audience exceeding 16.7 million consumers. This BIGtoken study was conducted using our Lightning Insights product, a solution that enables brands to quickly activate research panels and get robust audience insights in just hours. The survey was deployed via the BIGtoken mobile app in the first week of April and August, and responses were aggregated and released 24 hours later.

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