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Pandemic

Swimming with the Black Swan: How Marketers are Adjusting to the New Normal of Global Pandemic

Both the scale and scope of COVID-19 are beyond anything we’ve seen in near history. It’s uniting, in that the entire globe was tasked to navigate this challenge together, but more than anything it’s been devastating. It has had a profound effect on the way we do business, interact and live our daily lives - the outcome being that the global economy has taken a bit of a nosedive. Unfortunately for marketers, there is no playbook they can turn to for answers. I was in the industry during 9/11 and the 2009 economic collapse,…

Deepening Customer Connections Through the Power of Data

While this year’s pandemic presents many challenges to marketers, it also presents many more opportunities, particularly as consumer activity rapidly moves online. In this article, we explore how marketers who have created a data-driven link between marketing activity and the commercial impact of that activity on brand they support through analytics, are the ones best placed to grow from change. Increased digital consumer activity means a wealth of new data on consumer behaviour is being uncovered every day, not to…

Uptick: Understand The Impact Of The Pandemic On Your Subscription Customers

COVID-19’s impact on your subscription customers can be hard to assess. Uptick seeks to change that with their newly released free product Software firm Uptick has released a new customer success management product. Uptick Customer Communications Analyzer has been designed to help businesses identify how the coronavirus pandemic is affecting their subscription business. Uptick Customer Communications Analyzer scans emails and meeting invites from prospective customers and existing clients – it then alerts you to business…

Let Go of Your Brand Ads. Hold Onto Your Purpose

This article is co-authored by Shane Baxendale, Hugh N. Wilson & Emma K. Macdonald. In a societal crisis, what should marketers do? CMOs have moved from grief to action over the last weeks as they grapple with the rapidly evolving pandemic. Only two weeks ago the ‘disaster’ facing CMOs was the sadness of not being able to air a new campaign that may have taken months to create.  “Meeting the needs of your customer at a profit”, the famous definition of Marketing from Professor Philip Kotler, needed rethinking. What…

Virtual Event Planning Tips During a Global Pandemic

I don’t think any of us have seen such a rapid change in the world as we’re seeing right now with the current global pandemic upon us. Obviously, the Events industry is one of the first to be hit, and early casualties were Mobile World Congress and the Geneva Motor Show. In both cases, I’ve heard these were handled badly and unsympathetically by the hosts, and many big motor manufacturers had to quickly swap their major launches to different locations or go online. Consequently, these manufacturers have realized these venues…

Opinion: Exercise can be good for you and your country especially during a crisis like COVID-19

Public parks have been gated shut, beaches emptied and stadia deserted, as an unprecedented 2.5 billion people across the world are told to sit at home. Times are tough. The Coronavirus is real and as it spreads its tentacles across the globe it is taking its toll on the lives and livelihoods of people everywhere. Measures such as closing gyms, shutting sports facilities and staying at home put a limit on a person’s mobility and exercise. Necessary, but painful, as enforced inactivity can contribute to periods of intense…

COVID-19 Phishes Explode as U.S. Reels From Pandemic

Cyber criminals are now repurposing standard phishing templates KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, announced its researchers are seeing an influx of coronavirus-related phishing scams. Marketing Technology News: Tacton Visualization Empowers Customers to See and Interact with Customized Products in Real-Time COVID-19 phishing scams have arrived in three successive waves. The first wave brought phishing attacks offering basic information about the…

TRZ Business Services to Offer Its NotifyNOW Service to Any Business – At Cost – During Pandemic

Tom Zawistowski, CEO and Founder of TRZ Business Services, Inc., announced that his company would offer its NotifyNOW broadcast voice services to any U.S. company that needs to communicate with "stay at home" employees during this "National Emergency". Zawistowski said, "We have been in the telecommunication business for 35 years and have never seen anything like what we are currently experiencing here in Ohio and across the United States. We are getting calls from companies that are in need of the ability to send calls to…