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Content & Collaboration

WebMD and Twitter Announce First Health Content Partnership

Collaboration leverages power of both platforms to inform, educate on health issues WebMD and Twitter announced a partnership that marks the first content collaboration between Twitter and a health care platform. The new partnership will bring more WebMD content right to the Twitter feed with video content and Twitter Moments that educate consumers on health topics and highlight patient stories on what it's like to live with and manage chronic conditions and other health issues. Marketing Technology News: CleverTap…

When Is an Emoji More Than Just an Icon?

Each year hundreds of new icons are added to the library we use every day on our phones. They give us the ability to choose the right emoji not only to communicate our mood and what we’re up to but also our gender, race and hair color. This year, Unicode has again struck a chord with the introduction of disability-themed emojis. Where emojis might once have been considered gimmicks, this latest development shows just how far the format has come. Disability rights campaigners have openly welcomed the new set as an…