Browsing Tag

Content Creation

Tech Talk: Bringing Order to the Chaos of Inbound Marketing Requests

Every day, thousands of marketers suffer from the negative side effects of unplanned, inbound work requests... Hi , I'm finalizing a presentation for a late-stage prospect and could use your help refining the message and deck design. Can you support? BTW, my meeting is at 9 am tomorrow morning... thank you! - On a more serious note, while comparing ad-hoc work intake to a health epidemic may be a bit hyperbolic, the unfortunate reality is that these unplanned efforts become major contributors to marketing waste,…

5 Use Cases for Natural Language Processing (NLP) Techniques in Marketing Analytics

In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure your Marketing data. One growing use case is Natural Language Processing (NLP), the act of getting a computer to interpret and analyze data involving human language. NLP is often used to gain a qualitative understanding of the “why” and “what” of a situation, and enables users to make more insightful decisions. In Marketing Analytics, NLP can be used to understand your audience's intentions so that you can create smarter, more…

SDL Tridion Sites 9.1 Now Available

SDL’s Web Content Management (WCM) Platform Helps Brands Get Smarter with Digital Content, Integrating with CRM, eCommerce and DAM Platforms A global leader in content creation, translation, management and delivery, launches SDL Tridion Sites 9.1, its latest web content management platform.  Driving improved efficiency for marketers and digital teams, it now provides users with centralized access to content and data repositories from elsewhere in their organization, making it even easier to deliver highly relevant digital…

Ceros To Giveaway Remarkable Attendee Experiences at HubSpot INBOUND 2019 in Boston

Ceros, an experiential content creation platform, announced that it will be an exhibitor in Boston at INBOUND 2019, an annual event hosted by HubSpot conference that brings together sales and marketing executives for a week of education, networking and inspiration, featuring speakers and instructors from all walks of life. Marketing Technology News: Smartling Promotes Ani Obermeier to Vice President of Marketing From September 3 through September 6, Ceros will be welcoming visitors in two locations at the Boston Convention…

How Headless CMS Technology Impacts Sales Growth

Companies that drive revenue by delivering great digital experiences to customers are feeling the painful limits of traditional CMSes. Now, they’re looking at “headless CMS” and beyond for solutions that support agile development, content reusability and personalization. As with any evolving technology, some headless CMSes offer enterprise-grade features and functionality; some are open-source, and some have limited features that can facilitate experimentation but can’t effectively scale. Because many people don’t…

6 Symptoms of Outgrowing Your CMP – Solutions to Overcome the Shortfalls

The early adopters of CMP's were pioneers; trailblazers that paved the way for an entire category born out of the need to more efficiently manage the proliferation of digital content. The truth, however, is that the software options available at the time were limited, and the market's offerings were under-developed. In most cases, products were created as channel-specific solutions (such as publishing articles to a resource hub, or feeding content across a brand's social channels). Others took shape from generic Project…

Behind Netflix’s Stagnation Lie Opportunities for Other Innovating Platforms

It’s no secret that Netflix has fundamentally altered the landscape of TV and film over the last decade. The platform has around 150 million global subscribers, with a name so household it has become a commonly used verb - “Netflix and chill” - a la Google and Uber. Riding the wave of demand for on-demand content - streaming video consumption is up 72% year-over-year - Netflix isn’t going away any time soon. And there’s no doubt that the company reached the size it is by setting itself apart from its competitors in…

Content Creation Platform Developer Lightricks Raises $135 Million at a $1 Billion Valuation in Series C Funding from Goldman Sachs

Goldman Sachs Private Capital Investing Joins Existing Investors Insight Partners, ClalTech, and Viola Ventures to Propel Lightricks' New Products, Acquisitions and Global Reach Israeli software company, Lightricks, a leading developer of subscription-based content creation tools, announced that it has raised $135 million in Series C funding at a $1 billion valuation in a round led by Goldman Sachs Private Capital Investing with participation from additional investors including Insight Partners and ClalTech. The latest…

The Best Free Marketing Tools to Grow Your Business Using Pinterest

In the ever-changing world of social media, the main platforms continually vie for the greatest share of our time and money, evolving new ways to help us maximize our businesses and earning potential. As any self-respecting blogger or marketer will know, one of the key players in recent years has been Pinterest, whose website tagline ‘Find new ideas to try’ captures this concept perfectly. “Oft-touted as the ‘second-largest search engine after Google’ (though YouTube may have something to say about that), the simplicity of…

Why Content Creation is Nearing A Tipping Point

Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the fact that going global has never been more important for companies, yet despite the opportunity that comes with accessing untapped markets and driving exposure in unchartered territories, expansion overseas is not without its challenges. Deloitte Private recently launched its first global business survey, analyzing the objectives and results of almost 2,000 private company leaders in 30 countries. The…

Dr. Barry Po Promoted to Chief Product Officer of Universal mCloud

Bolsters mCloud's Ability to Bring AI-Powered Products and Services to Market Universal mCloud Corp., a leading provider of Artificial Intelligence and Analytics and IoT-connected asset care technology, is pleased to announce the promotion of Dr. Barry Po to Chief Product Officer, reporting to the CEO. Effective immediately, Dr. Po will lead mCloud's product management and marketing functions. Dr. Po joined mCloud in 2018 by way of mCloud's acquisition of NGRAIN (Canada) Corporation. As part of NGRAIN's senior…

Six Ways to Engage With Worldwide Audiences in 2019

SDL Study Recommendations Help Global Brands Unlock Value Across Their Content Supply Chain and Build Better Experiences for Customers SDL, a global leader in content creation, translation and delivery, outlines six recommendations for companies looking to unlock the strategic power of an intelligent content supply chain in 2019, giving them the ability to engage with anyone, anywhere, in their own language and device of choice. A November 2018 Forrester Consulting study, 'Today's Content Supply Chains Prevent…

Blendwing Takes Digital Strategy and Marketing Automation to the Next Level

In the new year, Blendwing is paving the way in unique digital marketing solutions for growing businesses. Their approach, which places an extra focus on customization, builds connected digital solutions designed for accelerated business growth. Blendwing's expertise includes high-impact marketing automation, graphic design, and digital strategy. "It starts with an in-depth understanding of an organization's brand identity and target markets. From there, we design a tailored marketing campaign that can auto-adapt to…

MWWPR Acquires Search Interactions, Leading SEO and SEM Marketing Firm

Search Interactions' Deep Expertise in Digital Marketing and Roster of Digital Commerce, Entertainment and Media Clients to help Accelerate Growth of MWWPR's Digital-First Service Offerings MWWPR announced the acquisition of Search Interactions (SI), one of the industry's top digital marketing agencies specializing in SEO, SEM, content creation, optimization and research. The SI team will be joining the MWWPR's global digital services team. The Search Interactions team has over 15 years of SEO and SEM experience for a…

TechBytes with Hila Shitrit Nissim, VP Communications, Slidely

Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has the highest rates of engagement. To understand the intricacies of visual content and make sense of the direction that this industry is moving in, we spoke to Hila Shitrit Nissim, VP Communications, SlidelyTell us about your role at Slidely and the team and technology that you handle. I joined Slidely approximately a year ago to lead marketing and communications. As part of my role, I am…

TechBytes with Jean Chen, VP Marketing, SaleScout

Jean Chen VP, Marketing, SaleScout In this interview, Jean Chen, VP, Marketing at SaleScout, talks about the state of Content Marketing technologies, the rise in user-generated content and influencers, and more about sales automation for B2B prospecting.Tell us about your role at SaleScout and the team/technology you handle. I am the vice president of marketing, which at SaleScout includes demand gen activities as well as brand building, PR and digital marketing. Our team is growing! We recently added four new roles.…

Interview with Myles Peacock, CEO, CreativeDrive

"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, and how to fine-tune the delivery of the content they want."Tell us a little bit about your role at CreativeDrive? I steer CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers that include an international team of over 1,000+ filmmakers, motion graphic designers, photographers, app…

Advantage Business Marketing Pivots Business Model to Deliver Greater Customer Value

Advantage Business Media Rebrands to Advantage Business Marketing Unveiling a Powerful Content Channel Mix for Companies to More Rapidly Attract and Convert Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering, and manufacturing companies, announced a rebranding and a series of consolidations and restructuring to better reflect the Advantage market direction and vision. Born from 100 years of media, Advantage is changing the face of…

Creator.ai and WAX Form Strategic Partnership

Creator.ai Will Provide WAX Users With Actionable Insights and Analytics into Their Social Media Content Creator.ai, the world's first blockchain protocol for content creation, announced a partnership with Worldwide Asset eXchange (WAX), a decentralized marketplace that allows for the exchange of digital assets. The partnership will benefit WAX's 400+ million network of online video game players, publishers, and developers as well as Creator.ai's network of brands and creators. "We strongly believe in…

Bustling Tech Innovation Continues at CES Asia 2018 Day Two

Ground-Breaking Products Recognized and Global Visionaries Unite at Asia’s Premier Tech Event The bustling tech innovation continues on day two of CES Asia 2018. Leaders like Alibaba AI Labs, Lenovo, Horizon Robotics, Volcanics Venture, Baidu Capital and TouchPal took the CES Asia keynote stage to share visions and announce innovative tech products. CES Asia 2018, Asia’s premier technology event, runs through June 15 in Shanghai, China. Miffy Chen, head of Alibaba AI Labs, kicked off day two by announcing TMall Genie…