content generation

Integration combines first-party data with scalable AI-content and decisioning to help marketers make every customer interaction count Amperity, the #1 enterprise Customer Data Platform for consumer brands, today announced that it is partnering with Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, to enable hyper-personalization at scale for brands and marketers. This partnership empowers marketers to better identify their ideal…

Copysmith, a startup that uses artificial intelligence (AI) for creative content generation, announced a $10 million investment through a partnership with Harmony Ventures Labs (HVL) and funds advised by PSG. The funding is intended to help Copysmith accelerate growth through additional hiring for engineering and design talent and added investment in developing innovative client solutions for the users of the platform. Copysmith also announced that Shegun Otulana, a start-up veteran, will assume the role of CEO for the…

Artificial Intelligence (AI) is a powerful technology already playing a role in our daily lives. Online news sources and many within the business sphere frequently tout the merits of AI, but the reality is many people do not comprehend the many use cases of AI. While there is plenty of talk about future AI applications that are still years off or misconceptions based on science fiction, AI is already currently in use now for many common sense and practical business needs. The use of AI can be found in the things you…

Content generation platform Cohley announced its partnership with Klaviyo, the leading marketing automation and email platform that powers growth for online businesses. On average almost 70% of shopping carts are abandoned, making automated abandoned cart messaging one of the most essential features to have active when running an e-commerce store. Klaviyo stores are seeing 10% or more of their total revenue come from Abandoned Cart flows, proving the power of a well-crafted and well-timed follow-up. However, the actual…

The advances you hear about most when it comes to AI are the technologies once discussed in science fiction novels: nanobots that root disease out of the body; cars that navigate relentless traffic better than a human driver; scanners that detect potential skin cancer as well as a dermatologist. What you don’t hear about nearly as much, however, are the myriad ways that technologies powered by AI are transforming routine processes and common frustrations, and helping businesses handle mundane tasks so employees can focus on…

Yotpo to Offer the First Consolidated, AI-Driven Solution for User-Generated Marketing, Visual Marketing, Referrals, Loyalty, and Customer Data/Insights In the era of fierce M&As in martech landscape, customer is the winner. Leading martech company for content, Yotpo, has scooped its first acquisition: Swell Rewards. Swell Records is a Boston-based provider of premium incentive marketing solutions for e-commerce and omnichannel brands. The move expands Yotpo’s suite of commerce marketing technology solutions preferred…

The Partnership Combines Persado's AI-Generated Marketing Language with Listrak's Automation and Analytics Platform Listrak, a customer analytics CRM and cross-channel marketing automation platform, announced a strategic partnership with Persado, a leading provider of AI-generated marketing language, to help brands generate the exact language that will resonate most with their audience and drive business results. The collaboration will integrate Persado’s Pro Email AI-content generation platform with Listrak’s CRM…