Acxiom Announces Audience Cloud For Advanced Cross-Channel Management of Acxiom Data
Acxiom®, announced the Acxiom Audience Cloud™, a self-service tool for accessing Acxiom data that allows marketers to find the right audience for their campaigns, adjust the size, test new segments and distribute audiences throughout the marketing ecosystem via LiveRamp, their preferred onboarder, or native PII-based integrations.
Acxiom Audience Cloud, an advanced cross-channel audience management tool enables agencies and marketers to generate audiences at a targeted level, while adhering to applicable privacy rules and…