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Content Marketing Institute

New Research Details How B2B Content Marketers are Responding to COVID-19

Content Marketing Institute Releases New Research on B2B Content Marketing in North America Content Marketing Institute (CMI) just released its 11th annual B2B content marketing research report which includes insights into how content marketers have adapted since the pandemic hit. The 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report is produced by CMI along with our friends at MarketingProfs, and sponsored by ON24. Marketing Technology News: Momentum Expands Insight Strength…

Tech Marketers Reveal Their Secret Weapons for Content Marketing Success

Content Marketing Institute Releases New Research on Technology Content Marketing Technology marketers continue to make progress with their content marketing and are reporting more success with their efforts than one year ago. That’s a key finding in the new Content Marketing Institute report out, Technology Content Marketing 2020: Benchmarks, Budgets, and Trends study, sponsored by IDG Communications, Inc. Approximately three out of four (76%) report their organization is much more or somewhat more successful with…

Agencies Increasingly Using Paid Social to Market Their Firms

Content Marketing Institute Releases New Research on State of Agency Content Marketing A whopping 76% of agency professionals surveyed reported using paid channels to distribute content to market their firm in the previous 12 months. The previous year, only 59% reported using paid content distribution to market their business.  That’s a key finding in Content Marketing Institute’s just-released research for agencies, Agency Content Marketing 2020: Benchmarks, Budgets, and Trends. This is the second year for the research…

New Research Reveals More Than Half of Marketers Are Not Delivering the Right Content

Vennli’s “Optimize Content Marketing Performance Through Active Audience Listening” Whitepaper, in Partnership with the Content Marketing Institute, Highlights Obstacles Marketers Face in Executing Planned Strategies Vennli, a content intelligence platform, announces the release of its “Optimize Content Marketing Performance Through Active Audience Listening” whitepaper. The whitepaper, in partnership with the Content Marketing Institute (CMI), uncovers the challenges marketers face with technology, content strategy and…

Not Social Media, But SEO: Customers Still Search for Businesses Through Search Engines

SEO Remains an Important Way for B2B Audiences to Find Content Eighty-seven percent (87%) of B2B audiences find business content online through search engines, according to a new survey from Clutch, a leading B2B research, ratings, and reviews company. B2B audiences also use social media (85%) and companies' websites (75%) as sources of business-related content online. Recommended Read: Contextual Content and AI: The New Wingmen for Email Marketing Campaigns These findings illustrate the value of SEO services,…

2018 Content Marketing Awards Winners & Top Finalists Revealed

Content Marketing Institute Announces Winners in 2018 Content Marketing Awards The Content Marketing Institute (CMI) just announced the 92 category winners as well as the finalists for the top four prizes in the prestigious 2018 Content Marketing Awards. The Content Marketing Awards, produced by Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. This year’s panel of all-star judges reviewed more than 1,100 entries to choose the best of the best…