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Content Performance

Cision Launches Article-Level Data, Allowing Communicators To Further Understand How Audiences Consume Earned Media

The new capability is available as part of Cision Impact in the Next Generation Communications Cloud Cision, announced significant improvements to their industry leading Impact solutions. The new features allow granular reporting of true-reach at an individual article-level, enabling communicators to better identify journalists and publications, craft more relevant stories, conduct market research, and measure their efforts using the same performance benchmarks as owned and paid media. The data- which is available for…

BrightEdge Research Reports The Gap Between Mobile and Traditional Desktop Search Widening

New Brightedge Data Shows Dramatic Differences In Mobile And Desktop Search Results And The Divergence Of The Desktop And Mobile Content Experience New data released by BrightEdge, the leader in enterprise SEO and content performance marketing, reveals that mobile website traffic is outpacing traditional desktop traffic with mobile searches on Google now representing 57% of all search traffic. In addition, the research also indicates a significant shift to a new mobile-first index. Read Also: Interview with Kevin…