Content personalization

Harmonic announced that it will host an online summit, ACHIEVE 2021, on Sept. 29-30, bringing together media companies and business leaders in the video industry. The event will share unique insights and first-hand experiences on innovative…
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Leading marketing personalization software company explores how to guide consumers in purchasing decisions and offers insight into why they disengage or opt out of marketers’ lists Movable Ink, the leading software company powering content…
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PowerInbox, the trusted audience engagement and monetization partner for publishers, announced publishers using its platform have seen a 21% YoY increase in email opens, and a 22% increase in revenue, and 14% higher email click-thru rates…
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Partnership leverages TransUnion data to enhance both consumer and advertiser experiences In the rapidly accelerating direct-to-consumer streaming TV market, consumers increasingly expect personalized viewing experiences. Tubi, the world’s…
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Harmonic announced the launch of Live Connection, a 30-day virtual showcase highlighting Harmonic's latest video streaming innovations. The online interactive series will shine light on the powerful benefits of Harmonic's software solutions…
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Rising to the Challenge Personalization is an increasingly important tool for marketers, with Forbes predicting it will be a top marketing trend in 2020. With 77% of consumers have chosen, recommended, or paid more for a brand that…
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Uberflip has acquired SnapApp; Acquisition further strengthens Uberflip’s ability to drive demand and revenue through personalized content experiences; company opens first U.S. office in Boston to accelerate growth Martech RADAR leader and…
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For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many content-driven websites have bitten the dust owing to the absence of a steady revenue stream against the heavy…
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When it comes to really engaging customers, personalization and customization are the current buzzwords. But how can you personalize marketing content if you have tens of thousands of customers and contacts? Automation. Today’s…
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Glen Sussman Brings More Than 20 Years of Financial Leadership and Technology Sector Expertise SundaySky, the company that combines the power of personalization with the emotion of video, announced that Glen Sussman has joined the…
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Wealth Management Firm Was Able to Generate Significant Time Savings and Client Experience Improvements through the Use of Seismic's Sales Enablement Solution Seismic, the leading global sales and marketing enablement solution for…
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Episerver Advance Rounds out the Episerver Personalization Suite, Drawing on Cognitive Artificial Intelligence to Support Unprecedented Content Personalization at Scale Episerver, the company transforming digital experiences, today…
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"The future of media and marketing is building large loyal audiences and building first-party data to inform your strategies across all departments."Tell us about your role and how you got here. What inspired you to launch your second video…
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Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed…
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