Banner Before Header
Browsing Tag

Content personalization

TransUnion and Tubi Collaborate to Meet Connected Consumer Needs as Demand for Streaming TV Accelerates

Partnership leverages TransUnion data to enhance both consumer and advertiser experiences In the rapidly accelerating direct-to-consumer streaming TV market, consumers increasingly expect personalized viewing experiences. Tubi, the world’s largest ad-supported video on demand (AVOD) service, is partnering with TransUnion  to enhance the way consumers engage and interact with content platforms. The partnership enables Tubi to deliver curated content and viewer experiences by establishing a more enriched view of individuals…

Harmonic Announces Virtual Showcase to Bring Smarter Video Streaming to Life

Harmonic announced the launch of Live Connection, a 30-day virtual showcase highlighting Harmonic's latest video streaming innovations. The online interactive series will shine light on the powerful benefits of Harmonic's software solutions and cloud-based platforms providing increased agility, flexibility, efficiency and continuity to meet the growing consumer demand for streaming and broadcast services. The virtual showcase, commencing on April 16, will kick off with a webinar on how to cut streaming congestion without…

Laying the Foundations for Successful Online Personalization

Rising to the Challenge Personalization is an increasingly important tool for marketers, with Forbes predicting it will be a top marketing trend in 2020. With 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, it is clear that users favor personalized content over traditional. So, why isn’t every brand using it? The truth is that many companies simply don’t know-how. More than half of marketers (59%) agree that they find it difficult to personalize…

Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification

Uberflip has acquired SnapApp; Acquisition further strengthens Uberflip’s ability to drive demand and revenue through personalized content experiences; company opens first U.S. office in Boston to accelerate growth Martech RADAR leader and a leading content personalization and experience platform (CEP), Uberflip has signed off on an agreement to buy SnapApp. Today, Uberflip announced the company’s acquisition of SnapApp. SnapApp is a martech solution company that helps marketers deliver the leads sales wants. By joining…

Custom Solution Publishers Should Be Tracking in Google Analytics

For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many content-driven websites have bitten the dust owing to the absence of a steady revenue stream against the heavy operational costs. A few most common revenue-generating sources for digital publishers are Advertisements. Now, in today’s world of data analytics, I am sure you have your Google Analytics all set up with the right set of goals and events firing, giving you a snapshot of how your website…

How to Automate Marketing Campaigns without Losing Customers

When it comes to really engaging customers, personalization and customization are the current buzzwords. But how can you personalize marketing content if you have tens of thousands of customers and contacts? Automation. Today’s marketing automation tools may help you reach masses, but you can do so in such a way that the message still feels personal. Here are some strategies for leveraging automation for your marketing campaigns. 1. Be More Responsive on Social Media It can be overwhelming to manage multiple social…

Webinar World Techbytes With Sabeh Hassan, Product Marketing Manager, Cloud, Microsoft

Sabeh Hassan Marketing Manager, Cloud + Enterprise, Microsoft The Sydney chapter of the ON24 Webinar World 2018 will feature info-packed sessions from marketing leaders, top brands, and ON24’s own digital marketing experts. Sabeh Hassan, Product Marketing Manager at Microsoft is attending the event. We sat down with Sabeh to understand his expectations from ON24 Webinar World 2018, and the evolution of Marketing Clouds and Data Science in martech.Tell us about your role and how you got here? Over the last few years,…

SundaySky Hires Glen Sussman as CFO

Glen Sussman Brings More Than 20 Years of Financial Leadership and Technology Sector Expertise SundaySky, the company that combines the power of personalization with the emotion of video, announced that Glen Sussman has joined the company as the Chief Financial Officer. Glen Sussman brings more than 20 years of financial leadership and technology sector expertise, which will allow him to be a strategic partner across the organization and play a key role in driving SundaySky’s continued growth.  Recommended Read: B2B…

Seismic and Sullivan Bruyette Speros & Blayney Win at the 15th Annual Gramercy Institute Financial Marketing Strategy Awards

Wealth Management Firm Was Able to Generate Significant Time Savings and Client Experience Improvements through the Use of Seismic's Sales Enablement Solution Seismic, the leading global sales and marketing enablement solution for financial services and Sullivan Bruyette Speros & Blayney (SBSB) recently announced that they have been named a winner in the 2018 Gramercy Financial Marketing Strategy Awards for Best Content Personalization Strategy. "We are incredibly excited to have won a Gramercy Financial…

Episerver Announces Intelligent Content Personalization

Episerver Advance Rounds out the Episerver Personalization Suite, Drawing on Cognitive Artificial Intelligence to Support Unprecedented Content Personalization at Scale Episerver, the company transforming digital experiences, today announced the launch of Episerver Advance to help organizations deliver individualized content to visitors everywhere they digitally engage. Episerver Advance helps marketers and merchandisers solve the modern challenge of delivering relevant content to people when and where they need it.…

Interview with Field Garthwaite, Co-Founder and CEO, IRIS.TV

"The future of media and marketing is building large loyal audiences and building first-party data to inform your strategies across all departments."Tell us about your role and how you got here. What inspired you to launch your second video technology company after Jukebox TV? Jukebox TV was originally created to make a better viewing experience for discovering and watching video content on the web. The first "Pandora for Video" product on the web. This was a straight B2C experience. IRIS.TV is a video personalization…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…