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Content Strategy

IXIASOFT Announces a New European Partnership with Adelanto AB

Providing Added Value to Companies as They Evaluate and Implement Their CCMS IXIASOFT, a global DITA CCMS software company based in Montreal, and Adelanto Training & Consulting AB, a Sweden-based expert in technical communication and content strategy, announce today their newly formed partnership. The two companies are teaming up to help businesses seeking to adopt a CCMS find the right solution to get the best out of their technical documentation. “We at Adelanto AB are looking forward to working with IXIASOFT CCMS…

How Machine Learning Improves Efficiency and Management of Workforce

At a time when businesses are experiencing unimaginable disruptions, demands and priorities are continuing to shift. While maintaining functionality and financial health remains at the forefront of concerns, workforce management is an essential piece of successful business operation that must continue to be tended to despite the current climate business leaders are facing.  Companies can look to technology, such as Machine Learning and Artificial Intelligence to help streamline their workforce management processes while…

Social Media’s Young Users Are Reshaping How Real ‘Power’ Works

In the hurly-burly of social media’s everyday onslaught of news, it can be difficult to ponder the much bigger picture. It’s easy to overlook how social media and it's Millennial and Gen Z audiences are transforming how power is wielded. It’s a complicated topic, but a new study suggests why Gen Z and Millennials are more important than ever, in concern with the brands that are their frequent partners. Viacom’s Velocity unit studied 11,000 people in eight countries for “Power In Progress,” which effectively connects a wide…

Optimizing the Optimizers: New Tools for SEO Success

Sometimes it can seem like there’s not enough time in the day, or coffee in the pot, to let digital marketers do all they need to do. No two days are the same, no two campaigns are identical, and no one product or initiative has the same requirements as its predecessor. Given the changing digital marketplace and the ever-growing importance of digital marketing, it’s no wonder that marketers are so busy: They have one job title, but innumerable job responsibilities. Worse, all too often the tools that should guarantee their…

Aventi Group Announces New Partner to Support Clients’ Growing Social Media Needs

Aventi Group LLC, the world's first on-demand product marketing agency, is pleased to announce the addition of Avery Horzewski as a partner. Avery joins Aventi as Partner effective December 18, 2019, to help further fuel the agency's growth and transformation. "Our clients are investing in social media and digital campaigns now more than ever, as tech buyers prefer to engage online well before any interaction with sales professionals. Avery has been a pioneer and leading voice in social media and content strategy a decade…

Bridging the Gap Between Marketing and Sales by Successfully Leveraging Content

You can have all the content planned in your calendar. You can have your best Salespeople working with the most profitable prospects. However, none of those strategies will work if your Marketing and Sales teams are out of alignment, working in silos. According to a study, only 10% of Marketing and Salespeople all over the world believe that there is perfect alignment between the two teams. Also, 25% of the respondents believe that this lack of alignment leads to lost opportunities for closing deals. Sales and Marketing…

Top 5 Best Pay Per Click Marketing Services in Dubai

Pay per click (PPC) Marketing can help your business make the most of your online presence and reap big rewards on the internet. In today’s digital age, Marketing on the internet is important to gain an edge over the competition. If your company is based in Dubai and you’re looking to hire a quality Digital Marketing agency, we can help you. This article lists the top pay per click services in Dubai and the features and solutions they offer. Read More: Top 10 Ways to Refine Your Social Media Presence in 2019 5 Leading…

Breaking the Silos: Marrying UX, SEO and Content

I like to imagine every website as a container—it’s the keeper of your content and the bearer of your brand. And this container holds a whole lot of power. In fact, 75% of consumers admit to judging a company’s credibility based on their website; while  88% of consumers are unlikely to return to a website after a poor experience. This means that providing a top-tier digital experience is vital to forging lasting relationships with consumers. As marketers, it’s our job to fill websites with content that drives engagement…

Optimize Your Brand for Generation Z with the Four C’s of Content

Conversation, Community, Change and Culture Fuse released new data on how to reach Generation Z. According to Forbes, Generation Z will account for 40% of all consumers by next year. As marketers, it's important to understand these consumers' habits, interests, and behaviors to create a successful and targeted content strategy. Our study this month of 1,000 Gen Zers can help brands to optimize their content to reach teens and young adults. CONVERSATION: Capturing attention through headlines Headlines are important.…

How to Make Video a Better Part of Your Content Strategy

By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will account for 80 percent of all consumer internet traffic by 2019. But just because video is popular doesn’t mean brands know how to do it well. Branded video can only be as great as the strategy behind it. Video content is simply one tactic that has to be part of a wider marketing strategy. Regardless of what tactics you choose, a strong strategy starts with your audience. Do you want to reach people in a…

TechBytes with Basil Shikin, VP, Engineering, AppLovin

Basil Shikin VP, Engineering, AppLovin In July, AppLovin had announced the launch of Lion Studios, a media division that works with independent mobile developers to publish and promote their apps. Basil Shikin, VP, Engineering, AppLovin tells about the core tenets of their mobile app advertising engineering and the impact of contemporary gaming platforms on app discovery.Tell us about your role at AppLovin and the team/technology you handle. I was one of the first engineers at AppLovin. As the team grew, my role and…

Pressboard Launches Pressboard University to Educate Brands and Marketers on How to Create Great Content and Storytelling

Pressboard Will Use This Knowledge to Develop a Concrete Curriculum on Branded Content Pressboard, the world’s number one platform for buying branded content, announces the launch of Pressboard University. Through this new educational platform, Pressboard aims to improve the quality of branded content across the industry by providing brands and marketers with the expertise and tools they need to tell better stories. Pressboard also announces that Fara Warner, the former Global Content Director at WSJ. Custom Studios,…

TechBytes with Jeff Cheal, Director, Personalization, Campaign and Analytics Strategy, Episerver

Jeff Cheal Director,Personalization, Campaign and Analytics Strategy, Episerver Content creation practices are under a constant pressure to perform and deliver to meet sales expectations. The biggest factor to achieve ROI is -- Content Personalization. Earlier this year, Episerver had announced the launch of Episerver Advance to help organizations deliver individualized content to visitors everywhere they digitally engage. To better understand how marketers can align their ducks to create 'content that turns head', we…

Contently Appoints Marketing Veteran Giuseppe Caltabiano to Head Content Strategy

Caltabiano Is Based out of Contently’s London Office Contently, the content marketing solution of choice for the world’s most valuable brands, announced the appointment of marketing veteran Giuseppe Caltabiano as Head of Content Strategy for EMEA and APAC. Caltabiano brings more than 20 years of experience as a global marketing and writing expert, which he will utilize as he leads the content strategy service offering that is provided to Contently clients in EMEA. “At Contently, we are committed to helping…

TechBytes with Clair Carter-Ginn, Partner at Forecast Agency

Clair Carter-Ginn, Partner at Forecast Agency The Retail Engagement Summit 2018 will take place at New York on 22 February and at London on 6 March. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content. Clair Carter-Ginn, Partner at Forecast, tells us about how content marketers are coping with the challenges of dealing with Dynamic Content.Tell us about your role at Forecast and the team you handle?  …

Flipboard Launches Self-Service Publisher Program, Embracing Mobile Standards

Flipboard launches a new self-service program for publishers: for the first time publishers around the world can easily join Flipboard, have their stories discovered by readers on the platform and build a new channel for traffic to their websites. Flipboard is also rolling out the Reader Enhanced Display (RED) Bolt performance mark to give fast, reader-friendly websites more visibility on the platform. Every month more than 100 million people are on Flipboard reading and sharing stories they discover, and…