Browsing Tag

Content

Interest In ‘Marketing Reporting’ Soars: Bombora Intent Data Shows Trends

Content consumption activity around “marketing reporting” shot up during the last month, as measured by Bombora Company Surge(R)By Michael McLaren, CEO, Merkle B2B Last week, we explored how marketers are re-prioritizing their target audiences to keep pace with the changing consumer preferences and behaviors that defined 2020. Once again, intent data suggests that marketer and agencies interest in “web copy,” “web content,” “target audience” and “audience segmentation” continues to hold strong among both brands and agencies…

Glance Inc Launches AI features in a Slack App

Glance Inc announced AI Sparks for their top-ranked Slack app, a new way to get AI insights for Google Analytics. Sparks offers periodic alerts, insights and forecasts for Google Analytics data such as Traffic, Engagement and Content. The Slack app offers a new way for marketers to get AI insights without having to write code. Marketing Technology News: Exploring the Next Generation of Cryptography to Enable Innovation We’re bringing advanced AI insights to the fingertips of marketers; which otherwise is simply not…

Seasoned Brand Marketer, 3-Time SURVIVOR Player, Joins CEO Coaching International

CEO Coaching International, the leading firm for coaching growth-focused CEOs and entrepreneurs globally, is pleased to announce Aubry Bracco as its Director of Engagement Marketing. A seasoned digital marketer with over 15 years of experience in content, social and digital marketing for national and global publications and brands, Bracco brings a passion for creating brands people care about. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users Bracco started her…

Zapier Acquires Makerpad

Zapier — provider of easy automation for businesses of all sizes — today announced the acquisition of Makerpad, the leading content and education platform for learning to build software without code. "For years we've watched in admiration as Ben pushed the limits on what you could build without ever writing a line of code," said Wade Foster, co-founder and CEO, Zapier. "Zapier will continue to make automation easy and Makerpad will teach you how to do it. Together we'll work toward ensuring anyone with a…

Comscore Reinvents its Branded Content Offering Through Partnership with Hive to Further Accelerate Use of AI Across its Product Portfolio

Partnership will integrate AI-powered datasets into Comscore's product portfolio, enabling new products and expanded capabilities to serve clients starting with launch of branded content measurement platform Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced a broad partnership with Hive, a leading provider of enterprise AI solutions. The partnership will enable the integration of AI-powered datasets into Comscore's product portfolio, resulting in new products and…

ViewSonic’s New ViewBoard Cast Button Enables Real-Time Wireless Content Sharing With Just One-Click

Creating a Highly Effective Meeting Space Without the Setup or Connection Hassles ViewSonic Corp., a leading global provider of visual solutions, introduces the ViewBoard Cast Button, a brand new accessory of ViewSonic's wireless presentation display (WPD) solution, to offer a more intuitive way to share content immediately with just "one-click". It eliminates setup and wireless connection hassles and helps to create a highly efficient and secure workspace suitable for meetings and group collaborations. Marketing…

With 100 Million Users, Soul App Offers a Glance at an AI-powered Social Networking Wave

Is there any industry that has thrived under quarantine as the Covid-19 pandemic still tears through the world? One of the unexpected beneficiaries has been social networking apps that are helping people stuck at home stay connected with the rest of the world. The smash hit app Clubhouse epitomizes an emerging social media trend featuring technology-driven social platforms. Unlike Clubhouse, most social media services have grown following a solid, sustained growth pattern, and built their user base from the ground up. Among…

Canela.TV To Bring Unique, Hispanic-Focused Content to Samsung TV Plus Viewers

New Partnership with Samsung TV Plus Extends Canela Media's Advertising Platform, Reaching Millions More Consumers Canela.TV, one of the first AVOD streaming services for U.S. Hispanics, is now available on Samsung TV Plus, Samsung’s free ad supported video service on 2016 – 2021 Samsung TV’s and select Galaxy devices. Available on channel 1272, Canela.TV, features a mixture of Spanish-language movies and series, is unique to Samsung TV Plus users and offers free, ad-supported content across a variety of genres. The…

Smaato’s Digital Ad Tech Platform is a Data-Privacy Compliant, Self-Serve Ad Server and Monetization Solution That Gives Publishers…

Digital Advertising Technology Platform Smaato enters the new era of privacy with an omnichannel approach, extending reach for marketers across all channels while giving publishers controls to create their own walled gardens Smaato's screen, device, format, environment and revenue-model agnostic platform is designed to enhance end-user experiences. Publishers and marketers can rest assured that user data remains protected, while the most highly relevant ads reach Smart TVs, desktops and mobile devices around the globe.…

Wowza Media Systems Enhances Content Security With DRM Technology

The Integration of Wowza Streaming Cloud and EZDRM Delivers Sophisticated Protection of Live and On-Demand Video Wowza Media Systems™, the market leader in reliable, secure and low-latency streaming solutions that enable video delivery across the globe, announced support for DRM technology in Wowza Streaming Cloud through integration with the EZDRM DRM as a Service (DRMaaS) solution. Enterprise, sports and entertainment broadcasters are now able to maintain unmatched control over their cloud-based streaming workflows. This…

ENGINE Launches Device Graph+, Powering Cookieless Solutions for CTV and Omnichannel Media

Big Data Platform Offers Digital Media Buyers Cookieless Solutions ENGINE, a global, full-service media and marketing services company, announced the launch of ENGINE Device Graph+, expanding its cookieless offering with a full suite of CTV and omnichannel media solutions, allowing for integrated planning and buying across CTV, mobile, display and video environments. ENGINE Device Graph+ combines proprietary data from ENGINE Media Exchange (EMX) and ENGINE Insights with multiple data partners across automatic content…

Origin Launches First-To-Market Native Content Solution To Elevate Vital Covid-19 Brand Messaging On Connected TV

With misinformation and public fatigue over COVID-19 making it increasingly challenging to disseminate vaccine information that resonates, Origin Media's animation studio produced multiple series of Native CTV Toppers that bust vaccine myths and stress the importance of vaccinating as a nation. Toppers are 15-second native content creatives that run directly before brand ads within regular ad breaks, exclusively on Connected TV. Through Origin's Enhanced Programmatic (EP) solution, these COVID-19 series are available now…

How Corporate Brands Can Get the Most Out of Production Music for Their Content

Content is king. Never has this familiar phrase held more truth than now, as the average person spends nearly half their waking hours looking at screens. Today, scores of corporate brands find themselves right alongside entertainment companies using visual storytelling to engage consumers. Authentic, impressionable and attention-grabbing content, after all, can stir emotion, encourage action and inspire brand loyalty. But one of its strongest motivating factors isn’t visual at all… The music and sound elements behind…

ironSource Acquires Creative Management Platform Luna Labs

Playable and video ad creation tools automate the mass production and optimization of rich and interactive ads; Acquisition adds another layer to ironSource’s platform, empowering developers to grow their apps even more efficiently ironSource, a leading business platform for app developers, announced its acquisition of creative management platform Luna Labs. Luna’s unique technology allows app developers - from enterprises to indie developers - to create, manage and optimize their playable and video ads, at an impressive…

LiveXLive Partners With iHeartMedia To Exclusively Stream The “iHeartCountry Album Release Party With Florida Georgia Line” On…

LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture announced that they will partner with iHeartMedia to exclusively livestream stream the "iHeartCountry Album Release Party with Florida Georgia Line" on Friday, February 19 at 7 pm local time. The "iHeartCountry Album Release Party with Florida Georgia Line" will celebrate their fifth album, Life Rolls On (BMLG Records), released on February 12, 2021. The virtual event, hosted by iHeartRadio's …

iQIYI Rolls out Global Release of Highly Anticipated Original Variety Show “Youth With You 3”

iQIYI, Inc. , an innovative market-leading online entertainment service in China, recently officially launched the third season of its original hit variety show Youth With You ("Youth With You 3" or the "Show") . The Show is scheduled for worldwide broadcast exclusively on iQIYI, Suike, QIYIGUO TV, and iQIYI International every Thursday and Saturday at 8pm CST from February 18 onwards. Youth With You 3 is an idol-selection show that brings together 119 candidates from 68 agencies for training and competition, of which at…

Vevo Launches Moods, an AI Tool for Emotion-Based Ad Targeting

Advertisers can use Vevo’s Moods to seamlessly align their creative with music videos that convey certain moods, such as fun, heartfelt, impassioned or empowering Vevo, the leading global music video network, launched Moods, an AI-powered product that identifies and groups Vevo music videos by mood for more effective ad targeting. Vevo’s Moods product allows advertisers to easily place their campaigns in an emotionally congruent environment, such as a heartfelt music video playlist ahead of Valentine’s Day or Mother’s…

Tony Nominated Laura Bell Bundy To Debut Her New Single And Music Video “American Girl” Exclusively On LiveXLive’s…

The Third Single Off Her Upcoming Album Highlights The Pressures On American Women LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast/vodcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions ("CPS"), announced today that actress, singer and Tony nominated Broadway star, Laura Bell Bundy, is releasing the music video to her newest single "American Girl" featuring Shea Carter on LiveXLive. The exclusive…

BBTV Activates US Capital Markets Strategy and Commences Trading on the OTCQX(R) Best Market

BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content owners become more successful, is pleased to announce that the Company has qualified to trade on the OTCQX® Best Market (the "OTCQX"). Trading will begin today, February 16, 2021 under the symbol "BBTVF". U.S. investors can find current financial disclosure and Real-Time Level 2 quotes for the Company. "The United States is the largest and most important capital market in the world. The US retail investor is driving substantial…

SERP Features That Marketers Should Target

Entrepreneur and digital marketing expert Jon Zacharias recently authored a post describing several features of search engine results pages (SERP) that are often overlooked and underutilized as search engine optimization (SEO) tools. As a leader and co-founder of GR0, one of the fastest growing digital marketing agencies in the country, Zacharias is well-versed in the methods that give brands an edge on the battlefield of organic search. In the November blog post entitled, Jump Ahead of the Competition with SERP Features,…