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LiveXLive Expands Distribution In Partnership With ReachTV

LiveXLive content will reach over 100 million monthly travelers in over 750 airport venue and terminal locations across 90 airports in the U.S. and Canada on ReachTV's global entertainment platform LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced a multi-year content and broadcasting partnership with ReachTV, the first Nielsen-rated, linear, short-form entertainment network for viewers on the go. LiveXLive's programming will be featured across ReachTV's growing global network,…

The Keys to Creating a Successful Private Business Podcast

Considering how popular podcasts have become, particularly among millennials, it makes sense that an increasing number of businesses are creating their own podcasts in order to more effectively communicate with and engage employees. Podcasts are an ideal way to provide much of the information that is usually provided via email or face-to-face meetings. However, simply producing and sending out recordings to workers hardly guarantees a successful podcast. Here are a number of things necessary for an impactful private…

4 Ways Marketing and Creative Teams Can Streamline the Review and Approval Process

Marketing is living in a new age of content. We have more channels and formats to fill than ever before. And yet even as our MarTech machines demand more content, some Marketing organizations haven’t updated the process by which the fuel is created. Previously, I wrote about why and how we should address this by improving the creative briefing process for MarTech Series. Today, I want to address the other end – the review and approval process – because even brilliant creative can’t drive leads and awareness if it’s stuck…

CBL Properties Broadens Holiday Marketing Strategy at its Retail Properties

New Events and Ad Campaigns Span Retail Portfolio Sensory-friendly Santa experiences, snow shows and pet photo nights are among the exciting and fun programs CBL Properties is offering at its retail centers this holiday season. This year also marks the fourth year the company will close 55 of its properties on Thanksgiving. “Robust event programming has always been a crucial component of the holiday experience at our properties. As the retail real estate industry has evolved, we recognized an opportunity to differentiate…

Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice

In a digital world where consumers can have nearly every novelty, we’re seeing something old and familiar to catch their eye. This trend is nostalgia, and it’s hot across the board; think retired logos reemerging, vinyl sales surging, and Netflix’s top 80s-throwback show Stranger Things. But there’s more to nostalgia than these big generational touchstones. Throughout the research we’ve conducted this past year, we’ve seen nostalgia emerge in sometimes unexpected places. It may be one of the biggest weapons in the TV…

TUBI Records an All-Time Growth in MAU and Total View Time in December 2019

Tubi, the world’s largest free ad-supported video on demand (AVOD) service, announced record growth for 2019. In December alone, the company saw its Monthly Active Users (MAU) grow to 25 million and Total View Time (TVT) rocket to over 163 million hours watched – a year-over-year TVT increase of 160%. In addition, the company will accelerate its content spending in 2020 to exceed nine figures to further expand its current library of content from major studios, indies, and TV producers from around the globe. Tubi presently…

Shutterstock Announces Unlimited Music Subscription and New Features

Content creators now have access to a range of track lengths as well as flexibility to license as needs arise Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, today announced the launch of an unlimited monthly subscription for Shutterstock Music. The new plan is geared toward digital content creators, including YouTubers, podcast producers, and social media managers, offering a cost-efficient solution to licensing unlimited…

Citrix a Leader in Unified Endpoint Management Solutions

Citrix Systems, Inc.  announced that it has been ranked as a leader in Unified Endpoint Management solutions by independent research firm Forrester Research, Inc. in a report titled “The Forrester Wave™: Unified Endpoint Management, Q4 2019, The 13 Providers that Matter Most and How They Stack Up.” (The Forrester Wave™: Unified Endpoint Management, Q4 2019, Forrester Research, Inc., November 2019). “To keep employees happy and performing at their best, companies need to provide simple, contextual access to the applications…

Whatfix Acquires Airim to Offer the Industry’s First Autonomous Personalization Platform for the Digital Adoption Solutions Category

Airim, a Leading Digital Adoption Platform Joins Forces with AI-Powered Personalization Engine to Autonomously Deliver Highly Personalized In-App Guidance and Self-Help to Enterprise Users Today, Whatfix has announced that it has acquired Airim. Airim provides an AI-powered Personalization Engine for users and customers. Airim’s technology will be integrated with Whatfix to complement the company’s digital adoption platform and help bolster its artificial intelligence stack to deliver personalized content to every user…

Inxeption, Scaling Rapidly, Announces New Chief Financial Officer and Chief Content Officer

The Industrial Commerce pioneer has filled strategic executive positions as it exceeds growth targets Inxeption, the pioneer of Industrial Commerce, announced it is surpassing growth targets and has added two senior executives to a team that is driving a revolutionary new form of ecommerce for business. Faisal Chughtai has joined Inxeption as the chief financial officer. Faisal brings 20+ years of experience in managing internet and software P&L, finance, strategy, operations, international expansion, M&A, and…

Interactive Content Pioneer Apester Unveils Social Story Format For Brands and Publishers to Build Audiences and Increase Revenue

After integrating Story Strip, TV Insider, a news and entertainment website owned by NTVB Media, saw its daily revenue jump 87 percent  with an increase of nearly 30 seconds spent on the page Apester, an interactive content engagement platform that brings storytelling innovation to brands and publishers, announced the launch of Story Strip, a social network style content viewing experience. TV insider, an entertainment and pop culture website that saw an 87 percent uplift in daily revenue after working with Apester, is the…

Rakuten TV Launches its AVOD Service in Europe

The First Pan-European VOD Platform Providing Ad-Supported Channels That Offer Hollywood, Local and Exclusive Content for Free Rakuten TV, one of the leading video-on-demand platforms in Europe, announced the launch of its first AVOD - ad-supported video-on-demand - channels within the platform. This new business model will allow viewers to watch a wide range of content for free. The free section of Rakuten TV will launch with an initial offer including Hollywood and local content to be expanded to additionally include…

Everi to Showcase Broad Portfolio of Interactive Gaming Offerings at 2019 Global Gaming Expo

Company to Demonstrate Capabilities of its Remote Game Server and Library of Nearly 50 Video and Mechanical Reel Titles Based on its Player-Popular Slot Content Everi Holdings Inc. (“Everi” or the “Company”), the casino gaming industry’s only single source provider of gaming products and financial technology and loyalty solutions, will demonstrate the growing breadth and depth of its social and real-money interactive solutions for operators worldwide at the 19th annual Global Gaming Expo (G2E®), to be held at the Sands Expo…

AlphaSense Announces Key Executives in Customer Success, Business Development and Marketing

New Hires Highlight Continued Growth for the AI-Based Market Intelligence Search Engine That Boasts More Than 1,000 Enterprise Customers AlphaSense, Inc., the leading AI-based search engine for market intelligence, enabling investment firms and corporations to find the critical data points they need to drive strategic decisions, today announced the additions of Jonathan Palmer as Vice President of Business Development, Sam Slevin as Vice President of Customer Success, and Amy Holtzman as Senior Vice President of…

How to Translate Your Content for a B2B2C Approach

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at least 60% of manufacturers and wholesalers now leverage e-commerce platforms that let them sell directly to consumers, too. Adopting best practices from B2C helps B2B companies remain innovative and competitive. Engaging markets with “B2B2C” experiences online—such as transactional…

Mavatar Technologies Becomes Google Cloud Technology Partner

Making it easier for enterprise customers to monetize ALL their assets across their organizations Mavatar Technologies Inc. announces that it has become a Google Cloud Technology Partner. Google Cloud customers can now buy the flagship mCart omnichannel marketplace & shop-able content publishing platform-as-a-service from the Google Cloud Platform (GCP) Marketplace. This partnership allows Mavatar to "make the world around us shop-able," a promise that seemed simply impossible until a few years ago. "Google Cloud may…

DoubleVerify Launches Semantic Science Division to Bolster Brand Safety & Performance Solutions

What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used that conveys the true meaning. In a world full of words, phrases and acronyms with multiple interpretations, it may be challenging for automated systems to determine the correct meaning of online copy and text. There have been significant advances in machine learning and artificial intelligence over the years.…

ABBYY Pumps FlexiCapture with Machine Learning Technology to Process Enterprise Content at Industry Leading Rates

Comprehensive Content Intelligence Platform Boasts Significant Accuracy Improvements ABBYY, a global leader in Digital IQ, announced FlexiCapture 12 has enhanced machine learning (ML) technology to further improve the accuracy and speed of processing enterprise content. The modern intelligent document processing (IDP) platform delivers a unified platform whether deployed on premise, in the cloud or called by developers using SDK or RESTful APIs. FlexiCapture meets the needs of organizations struggling to capture and…

Uberflip Announces Integration with G2 to Leverage Customer Reviews

Uberflip, the leading B2B content experience platform, announced its integration with G2, the world's largest marketplace for businesses to discover, select and manage technology, which allows sales and marketing teams to create personalized, user validated content experience streams for customers and prospects throughout every stage of the customer journey. With this integration, marketers can embed reference pages containing reviews, quotes, content, reports, and videos directly in Uberflip's sales and marketing…

Andy Cohen Signs New Multi-Year Contract Extension for Radio Andy, His Exclusive SiriusXM Channel

Radio Andy includes 'Jeff Lewis Live,' 'Bevelations' with Bevy Smith, 'Dan Rather's America,' 'Reality Checked' with Amy Phillips, 'Sandyland' with Sandra Bernhard and others SiriusXM announced that Andy Cohen, producer, and television and radio host, has signed a three-year contract extension with SiriusXM. Cohen, the creator and content curator of SiriusXM's Radio Andy (channel 102), will continue to host his show Andy Cohen Live, which airs Mondays and Wednesdays, through 2022.  This contract renewal will also keep the…