Browsing Tag

Content

AccuWeather Partners with UGC Provider Newsflare as it Seeks to Broaden its Global Audience

Newsflare, a leading global provider of eye-witness video and user-generated content for publishers, broadcasters and digital media, has announced a further expansion of its user-generated content (UGC) offering through a partnership with AccuWeather, the leading global provider of commercial weather forecasting services. Appetite for authentic, highly-accurate weather content has been growing as the effects of climate change increasingly impact daily lives. News publishers are not only seeking to provide precise and…

Widen and Outfit Announce Partnership to Simplify Brand Consistency and Content Creation

Widen-Outfit integration enables marketers and their collaborators to self-produce brand-safe content with greater speed, fewer bottlenecks, and lower costs  Widen, maker of digital asset management (DAM) and product information management (PIM) software, and Outfit, a brand automation platform, announced their new partnership. Brands can now integrate Widen and Outfit into one workflow that enables users to self-create personalized content while protecting brand consistency, increasing speed to market, and reducing costs.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Tegrita (Marketing Automation), Egnyte (Content), Eventgroove (Mobile Marketing), AppsFlyer (Analytics), to Nethunt (CRM). Tegrita and Motiva Announce Strategic Partnership Tegrita, a full-stack marketing technology consulting firm just announced a partnership with Motiva AI, a leading advanced machine learning product for marketing automation. Through this strategic partnership,…

Siteimprove Releases Upgraded Accessibility Product to Empower Organizations to Meet Increased Digital Experience Expectations

The Siteimprove Accessibility product was created based on the company’s close involvement with World Wide Web Consortium (W3C) and the European Commission Siteimprove, an award-winning global software-as-a-service company, announces the release of an upgrade to its industry leading accessibility product. “Legal requirements and customer expectations are rapidly evolving. Web accessibility is no longer a nice-to-have, but a must-have for any organization that wants to succeed in today’s digital marketplace.…

Chinese New Year Commerce Content Drives Performance Surge in Skimlinks’ Network

Skimlinks, a Connexity Company, reports an unprecedented surge in performance of Chinese New Year articles ahead of the festival this weekend. Publishers from the platform’s global network have seen performance grow significantly year-on-year as consumers shop for gifts, decorations and plan how to celebrate the holiday. SVP Revenue EMEA & APAC Dunia Silan said, “The year-on-year growth is fantastic and comes off the back of a year of continuous growth in ecommerce. Marketing Technology News: Pandemic-Era Consumers…

ActiveCampaign Furthers Commitment to Customer Success by Bringing Together 500+ Automation Recipes With 125+ New Email Design Templates

Combined power of Predictive Recipes and templates in Customer Experience Automation platform enables richer customer experiences ActiveCampaign, the leader in Customer Experience Automation (CXA), has added 70 email templates that are ready for predictive content to its library, reaching 125+ total templates. By enhancing the quantity and quality of these templates, alongside the company's 500+ automation recipes and Predictive Recipes functionality, ActiveCampaign is fulfilling its Customer Success Commitment to provide…

Shutterstock Launches The Vault, One of the Largest Photo and Video Archive Collections in the World

Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, announced the launch of The Vault, Shutterstock's archival collection with over 50 million assets across photo and video, covering royals, film, music, sports, wars, politics, and celebrities, making it one of the largest photo and video archives in the world that provides a comprehensive chronicle of the 20th Century. The physical location of The Vault…

Greyhound Unlocks Critical Customer Insights During COVID-19 Pandemic with Sprinklr

The largest provider of intercity bus transportation in North America uses Sprinklr’s CXM platform to gain valuable insights from social listening Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that Greyhound, the largest provider of intercity bus transportation in North America, is using Sprinklr Modern Marketing, Sprinklr Modern Research, and Sprinklr Modern Engagement to find and analyze valuable conversations about its brand across social media, blogs, and news sites.…

Engaging Audiences is Critical for Successful Online Influencers

As legacy media like cable TV continue their decline, the digital media landscape is lush with opportunity for small and large influencers alike. The internet's billions of users are hungry for content and the accessibility of online platforms means not only is there something for everyone, but there is also an audience for every creator no matter how niche. The problem for influencers is finding their audiences in this massive digital ocean. For big name movie studios and independent YouTubers alike, companies like BBTV…

Storyblocks Appoints New Vice President of People

Storyblocks, the first and largest subscription-based platform providing unlimited stock content and tools for creators to keep up with the growing demand for video, has appointed Allison Jno-Baptiste as its new Vice President of People. In this role, she will be responsible for growing a diverse, world-class team that reflects the creative communities that Storyblocks serves by diversifying its recruiting funnel and promoting equitable representation across the organization. She also will ensure the Storyblocks brand…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zendesk (Customer Experience), Hyland (Content), Five9 (Customer Service), Delivra (Marketing Automation), Demandbase (Account-Based Marketing), and Genesys (Customer Engagement). Zendesk Becomes First CX Platform to Join Unity’s VSP World’s leading CRM company Zendesk has forged a partnership with Unity to enable integrated customer support within today’s most popular games. The…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Uniphore (Customer Experience), Chorus.ai (CRM), Shutterstock (Content), Indicative (Customer Analytics), and ThirdChannel. Uniphore and Tech Mahindra Announce Partnership Uniphore, an early leader in Conversational Service Automation (CSA), announced that it has entered into a multi-year, multi-million dollar strategic agreement with Tech Mahindra, a leading provider of digital…

Smartling Introduces Transcreation Tool

Smartling, provider of the #1 rated enterprise translation management system, announced Transcreation Tool, the all new translation interface to enable transcreation services. Transcreation is the process of creatively re-writing the meaning, intent, style, and tone of the source text to be culturally appropriate for each market. The transcreation process goes beyond the basic process of translation and instead ensures the target content reflects the nuances not only of each language but also how each market uses language…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Episerver (Customer experience),  Shutterstock (Content), Marchex (Conversational Analytics), ResponseCRM (Marketing Automation), and Uber (E-commerce). Smartling Integrates with Episerver to Localize Digital Experiences Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with the digital experience leader (DXP), Episerver.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 1WorldSync (Content), Walmart (E-commerce), Comscore (Analytics), Jifflenow (Marketing Automation), and Rakuten (Customer Experience). 1WorldSync to Acquire CNET Content Solutions 1WorldSync, the leading provider of product content solutions, announced that it has entered into a definitive agreement to acquire CNET Content Solutions from Red Ventures. The transaction is expected to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Uberflip (Content Experience), Jornaya (Behavioral Marketing), Shutterstock (Content), Whatfix (CRM), and Intermedia (Unified Communications). Uberflip Study Reveals Disconnect Between Marketing Priorities and Buyers’ Expectations Despite a majority of marketers highly rating their companies’ ability to personalize content, new research uncovers a major disconnect between the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Tethr (Customer Experience), Miva (E-commerce), XANT (Sales Engagement), Cohley (Content), Revcontent (Content Marketing). The Northridge Group and Tethr Announce Strategic Partnership The Northridge Group, Inc., an industry leader in contact center and customer experience consulting, and Tethr, the market’s most advanced conversation intelligence platform, announced the formation of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zoho (CRM), Cheetah Digital (Customer Engagement), Shutterstock (Content), Avaya Cloud Office (Unified Communications), and The Local Media Consortium (Customer Experience). Zoho Announces Partnership With Tata Consultancy Services Global technology company Zoho announced a strategic alliance with Tata Consultancy Services (TCS) to provide superior Customer Relationship Management,…

Shutterstock Announces Acquisition of Amper Music

Shutterstock, Inc. a leading global technology company offering a creative platform for high-quality content, tools and services, today announced the acquisition of certain assets from Amper Music. Amper Music is a leading AI-driven music platform that enables users to create and customize original music by leveraging over one million individual audio samples recorded by musicians on thousands of unique instruments. Shutterstock's acquisition of Amper strengthens its capabilities in artificial intelligence, particularly…

BBTV Launches New Mobile Game Offering With Key Content Partner James Rallison

BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of a mobile gaming app, “TheOdd1sOut: Let’s Bounce” in partnership with James Rallison, the creator of one of YouTube’s most popular channels. The Mobile gaming apps revenue stream is a key part of BBTV’s Plus Solutions, helping to further unlock value from BBTV’s compelling portfolio of content partners and driving revenue expansion for both BBTV and its content owners.…