Banner Before Header
Browsing Tag

Content

Andy Cohen Signs New Multi-Year Contract Extension for Radio Andy, His Exclusive SiriusXM Channel

Radio Andy includes 'Jeff Lewis Live,' 'Bevelations' with Bevy Smith, 'Dan Rather's America,' 'Reality Checked' with Amy Phillips, 'Sandyland' with Sandra Bernhard and others SiriusXM announced that Andy Cohen, producer, and television and radio host, has signed a three-year contract extension with SiriusXM. Cohen, the creator and content curator of SiriusXM's Radio Andy (channel 102), will continue to host his show Andy Cohen Live, which airs Mondays and Wednesdays, through 2022.  This contract renewal will also keep the…

New Research Shows Businesses Aren’t Proactive Enough When it Comes to Managing Online Reputation

Recent Data Suggests That Businesses Aren’t Doing Enough to Proactively Protect and Build Their Online Reputation. Small Businesses Need to Take Active Steps to Promote Their Own Brand Online, Including Regularly Monitoring Their Online Reputation, Responding to Reviews, and Promoting Their Own Brand Online. To stay ahead of potential crises, most small businesses (88%) monitor their online reputation at least quarterly, according to a report by Clutch, the leading B2B ratings and reviews firm. Monitoring is only one…

Breaking the Silos: Marrying UX, SEO and Content

I like to imagine every website as a container—it’s the keeper of your content and the bearer of your brand. And this container holds a whole lot of power. In fact, 75% of consumers admit to judging a company’s credibility based on their website; while  88% of consumers are unlikely to return to a website after a poor experience. This means that providing a top-tier digital experience is vital to forging lasting relationships with consumers. As marketers, it’s our job to fill websites with content that drives engagement…

PGA TOUR and GameOn Technology Collaborate to Bring TOUR Content to Chat Platforms

PGA TOUR to provide fans with direct link to favorite players news, scores and video highlights via Facebook Messenger and other platforms The PGA TOUR and GameOn Technology, with its industry-leading engagement platform, ChatOS, announced a new multi-year content and marketing relationship. Available for Facebook Messenger users at the start of the 2019-20 PGA TOUR Season, the TOUR chat platform and newly launched TOUR Chatbot allow fans to ask questions and get information about tournaments with instant access to…

Leveraging the Content Lifecycle to Maximize ROI

Organizations continue to place a strong value on content, serving as the catalyst for educating audiences about solutions and trends, as well as elevating thought leadership within their respective industries and beyond. When done correctly, content can become the greatest resource for driving business objectives and enabling success. However, many Marketing teams continue to struggle with understanding how to maximize content ROI, churning out high volumes of mediocre collateral with no clear roadmap for how to optimize…

Knotch Introduces Inaugural Conference ‘Pros and Content’

Knotch, the independent digital content intelligence platform, announced the launch of its inaugural conference, Pros and Content Conference 2019. Taking place on September 19, 2019, Pros and Content brings together CMOs and marketing leaders to explore how brands can become better storytellers through targeted, industry focused panels and engaging thought leadership. The one-day conference will be held in New York, NY, home to Knotch’s headquarters and the thriving hub of innovative technology. Marketing Technology News:…

Bitauto Announces Receipt of Preliminary Non-Binding “Going Private” Proposal

Bitauto Holdings Limited, a leading provider of internet content & marketing services, and transaction services for China's fast-growing automotive industry, announced that its Board of Directors (the "Board") has received a preliminary non-binding proposal letter, dated September 12, 2019, from Tencent Holdings Limited and Hammer Capital (together, the "Buyer Group"), proposing to acquire all of the outstanding ordinary shares of Bitauto not already owned by the Buyer Group or their affiliates for US$16 in cash per…

Yotpo Unveils Atlas, the New Foundation for eCommerce Marketing Experiences

Yotpo's Atlas Will Enable Brands to Double-Down on Building Loyal Customer Relationships that Feature Hyper-Personalized, Dynamic Customer Interactions Yotpo, the leading eCommerce marketing platform, debuted Atlas, a first-of-its-kind cloud infrastructure engineered to combine content, data, and an analytical engine to ultimately unlock one-to-one experiences across the customer journey. Tomer Tagrin, CEO & Co-founder of Yotpo unveils new product developments at Destination:D2C…

How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush

Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising content that fosters business growth. The top 5 native advertising tips that drive results in 2019 include: 1. Properly Label Native Ads Businesses should not mislead consumers by engaging in native ads but not identifying them as such. Instead, they need to build trust by honestly labeling native ads as…

Oracle and Kaltura Enter OEM Partnership to Enable Advanced Video Experiences Across Oracle Content & Experience

Kaltura’s Video Platform as a Service Will Power Video Experiences and Workflows Driven Through Oracle Content & Experience Oracle and Kaltura, the leading video cloud provider, announced that Oracle will OEM the Kaltura Video Platform as a Service (VPaaS). This partnership enables Oracle to add advanced rich media capabilities to its cloud products, including interactive video creation and editing, management, search, cross-platform video playback and engagement and intelligent media analytics. As a result of the…

Affectiva Appoints Graham Page as New Global Managing Director of Media Analytics

Market research and neuromarketing industry veteran will scale new applications of Emotion AI in content analysis and customer experience Affectiva, the global leader in Emotion AI and the pioneer of Human Perception AI, announced the appointment of Graham Page as Global Managing Director of Media Analytics. Graham will lead Affectiva’s business unit focused on the application of its emotion analytics to content, media testing, and the customer experience. This will expand on Affectiva’s leadership position and existing…

iQIYI VP Xie Danming Attends 2019 World AI Conference’s AITalk: The Age of AI Makes Art More Creative

Xie Danming, Vice President of iQIYI, Inc., was invited to AITalk, a pre-conference event of the 2019 World Artificial Intelligence Conference (“WAIC”) Shanghai West Bund Forum. WAIC is China’s first high-level conference that focuses on artificial intelligence (“AI”). At the event, Xie delivered a keynote speech titled “Making Art More Creative in the AI Era”, sharing his understandings on the role AI plays in entertainment and artistic creation. In his speech, Xie used iQIYI as an example to explain how AI is applied…

ZephyrTel Launches Ultrafast Content Transfer with Immediate Availability for Its Mobilogy Now Customers

Mobilogy Now makes content transfer between phones even faster, with typical speeds of up to 1GB per minute ZephyrTel, a software company dedicated to serving global telecommunications operators, is pleased to announce the release of Ultrafast Content Transfer, an enhanced feature in Mobilogy Now, the market-leading cross-platform, all-in-one mobile lifecycle management solution. This release comes less than two months after ZephyrTel launched the new Mobilogy Now, the next generation of its established Mobilogy…

Is Your Sales Proposal Process Putting Your Company at Risk?

Solid Strategies to Ensure Compliance to GDPR for Your Sales Proposal Process In our post-GDPR reality, compliance has become the watchword for companies of all sizes and industries across the globe. Each entity must ensure that every bit of content it produces adheres to both internal and external standards - and Marketing and Sales content has not escaped this scrutiny. According to this Upland Qvidian survey, pulling together a winning Sales proposal or response to an RFP typically involves at least five people, as…

Spectrio Expands Digital Signage and Interactive Technology With VS Networks Merger

The Company Now Powers More Than 50,000 Screens Worldwide Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced that it has merged with VS Networks, a leader in cutting-edge digital and interactive signage, headquartered in Chicago, Ill. With the merger, the Company now powers more than 50,000 screens worldwide with robust back-end tools that help retailers drive in-store sales and create engaging customer experiences. Spectrio expands digital…

Productsup Integrates with SAP Product Content Hub Solution, Delivering an End-to-End Product Content Flow to Customers

Productsup signs OEM agreement with SAP to leverage their leading content syndication and feed management capabilities for SAP Product Content Hub solution Productsup announced it has signed an original equipment manufacturer (OEM) agreement with SAP. Through this agreement, SAP integrates Productsup’s leading product content syndication and feed management capabilities into their SAP Product Content Hub solution. The bundled cloud solution enables businesses to integrate, manage, syndicate and publish product content…

Cvent Named Best Overall Event Management Solution Provider in 2019 MarTech Breakthrough Awards Program

Prestigious annual awards program recognizes standout marketing, advertising and sales technology around the world Cvent, a market leader in events and hospitality technology, announced that it has been selected as the winner of the “Best Overall Event Management Solution Provider” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. With more than 2,500 nominations…

Consumer Trust: The Secret to Email Success for Publishers & Advertisers

After years of being written off as dead, email is having a renaissance, becoming one of the best “new” channels for audience engagement for brands and publishers. And it’s easy to see why: as consumer trust in the media and social platforms like Facebook have declined, consumers, publishers and brands are all looking for a better alternative—a channel that doesn’t make users cringe with concern over privacy and fake news. Recommended: SoundHound INC. Integrates Here Mapping and Location Data into Houndify Voice AI…

Video Marketing Stats That Every Marketer Needs to Know

Did you know that you can increase landing page conversions by up to 80% with the use of a video? Did you know that Email Marketing campaigns using videos can increase open rates by up to 6 times? If you want better responses you should consider this medium. It takes a lot of work and resources to make a good presentation. Besides the camera, lights, editing software and other equipment, there is also the material and its delivery. Writing a script is hard enough, but even the most compelling script needs a charming…

The Latest Local Social Features Brands Need to Know

For social media marketers, every new platform feature is an opportunity. New reporting tools let marketers fine-tune campaigns. New targeting features help marketers reach the ideal customer. New social platforms give marketers the chance to connect with audiences before competitors catch on. New social features from Facebook, Instagram and Google are empowering marketers to realize the power of localized content, reach customers earlier in the consumer journey and analyze campaigns in more detail. Here are four of the…