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Shareability, Traffic and Goals: The Real Key to Killer Content

Let’s be honest. There’s already tons of content about content. If you Google “creating killer content” (yes, with quotes), you’ll get almost 30,000 results. Just think about that … 30,000 pages, articles, blogs, etc., use that exact series of three words in that order. That’s crazy. The world definitely does not need another “How to create killer content” article. There are also plenty of articles about content goals, ranging from encouraging people to actually create them through examples by content type. Content…

4 Ways to Improve Customer Engagement Across All Channels

No matter what industry you’re in, you likely have this problem: capturing your audience’s attention for more than a few seconds. But beyond that, you also want to engage your customers. Get them feeling more invested in your brand. In an era where consumers are exposed to up to 10,000 brand messages a day, it’s become understandably difficult to elbow in for more than a nanosecond. So, how can you engage your customers no matter what the channel? The right technology, paired with savvy strategy, is all you need.…

2019’s Content Strategy Primer

Revising the Basics of Content Designing & Marketing as 2019 Begins Love it. Hate it. But you can’t ignore it. Content is here to stay! Long forms, short forms or captions, the internet is impossible without content. As marketers notice dozens of blogs on the World Wide Web that present contrasting views about Content Marketing, the truth is content is (always) needed. Hence, here are a few simple pointers to keep handy while developing content — content of any kind. Step 1: Get a Reality Check Rome was not built in…

AnyClip Launches LuminousX to Build Interactive Contextual Content

Luminousx Is First-Of-Its-Kind Solution Enables Publishers to Respond to Duopoly by Transforming Any Web Page into an Endless, Interactive Contextual Content Feed AnyClip has announced the launch of LuminousX™. LuminousX  is the first end-to-end contextual video content, engagement, and monetization solution. LuminousX enables publishers to face the large technology platforms by enriching any website with an interactive feed of endless ultra-premium and automatically-matched editorial content. AnyClip has established…

Dreamforce Interview with Gary Ballabio, Director, Business Development, Cloudinary

"Consumers have come to expect that their shopping experiences will be as optimal on their phones as they are on their desktops or laptops, and no matter where they’re viewing your content."Tell us about your journey in technology and how you arrived at Cloudinary? I joined Cloudinary last summer after spending time at Akamai Technologies. My years at Akamai gave me a foundation in best practices for website design and web performance that is very relevant to the work that Cloudinary does. After seeing Cloudinary’s image…

TechBytes with Nadjya Ghausi, VP, Marketing, Prezi

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

Ooyala and ODMedia Collaborate Streamlining Video Processing and Global Delivery

This alliance ensures channelizing global content distribution through a single source ODMedia and Ooyala strategically partner to be the one-stop solution for video content distribution that is tailored for every demographic location. ODMedia's video localization and delivery attributes will integrate with Ooyals's video monetization capabilities. Content owners will benefit the most through this partnership as they can now distribute their content globally generating more revenues. The combined force of ODMedia’s…

Amazon Marketing Agency CPC Strategy Acquired by Elite SEM

Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital backed Elite SEM. This is Elite’s third acquisition since 2017. Elite SEM will leverage on CPC Strategy’s expertise in retail, e-commerce and especially the Amazon channel where Elite expects to cover half of its 2018 revenue. Elite and CPC combining forces will bolster the former’s expertise in search and social marketing. Elite will also have exclusive access…

SEMrush Announces Release of Its Competitive Intelligence Toolkit 2.0 on Its 10th Anniversary

SEMrush, an online visibility management and content marketing SaaS platform, announced, on its 10th anniversary, the release of its Competitive Intelligence 2.0 toolkit. With the product upgrade, marketers will now receive a full stack of marketing insights in all areas of competitors' digital marketing strategy including SEO, SEM, Paid Advertising, Content, SMM and PR. SEMrush Competitive Intelligence 2.0 is also tailored to needs of business development managers, sales teams and affiliate managers, who will be able to…

Facebook Is Optimizing Content Marketing; Offers Publishers New Tools

Facebook Is Empowering Publishers by Releasing New Tools to Measure Organic Content Performance Facebook is testing new publishing tools with an exclusive group of publishers. The Social Media giant is allowing publishers to test variations of content elements to check which perform the best. These elements are- Headlines Images Videos Copy Facebook is allowing four versions of an organic copy to be tested by publishers followed by real-time insights on click-through rates. Five publishers, globally, have…

ContentArmor Session-Based Watermarking Collaborates with castLabs Video Toolkit

ContentArmor and castLabs Will Collaborate on Session-Based Watermarking for OTT Content ContentArmor is a leading forensic watermarking vendor who has announced a collaboration with castLabs, the global pioneer in premium digital video technology. The collaboration highlights the integration between session-based watermarking coupled with castLabs’ video toolkit for IFE (In-Flight) Deployments and OTT content. ContentArmor’s session-based watermarking is used by streaming service providers and studios to battle…

fishbat Shares Four Strategies to Boost CRO

fishbat Shares Four Psychological CRO Tactics to Help Build a Stronger Brand Appeal Towards Customers CRO or conversion rate optimization is an important element for consumers to take some sort of action when they visit a website. CRO serves as the ultimate sign-off when customers are exposed to website content. Brands need to understand user psychology behind how users interact with a website. fishbat ensures that their CRO strategy will allow every web page to harness greater value. fishbat talks about the following…

Highspot Wins Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution Awards

Recognized with Two Prestigious 2018 MarTech Breakthrough Awards for a Solution that Improves Both Sales and Marketing Highspot, powering modern businesses with the industry’s highest-rated sales enablement platform, has been selected as the winner of the “Best Overall Sales Enablement Software Solution” award and the “Best Content Performance Management Solution” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology…

FocusVision Wins Award for Outstanding Innovation for Customer Experience Management

Martech Breakthrough Awards Names Research Technology Leader Inaugural Winner in 2018 Show MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry , announced that FocusVision, a full-spectrum insights and analytics technology solutions provider, has won the 2018 MarTech Breakthrough Award for outstanding innovation in customer experience management. “FocusVision already has a stellar reputation for its market-leading…

What Type of Content is Best for Lead Generation?

You need more leads to fill your pipeline. After all, you need a certain volume of leads to ensure that your marketing machine churns out sales-ready buyers. But what kind of content do you need to draw in leads and ensure they convert? First, you need to make sure that your content is accessible to those at the top of the funnel. It’s tempting to use content that you already have, but is it a good fit for lead generation? What does that entail? Avoid Nitty-Gritty Jargon Content at this level should be…

Interview with Dhruv Ghulati, Founder and CEO, Factmata

"We need to clean up the ecosystem so that consumers want to engage with online content and can easily find trustworthy content."Tell us about your role at Factmata and how you got here. What inspired you to start the company? I’m the Co-Founder of Factmata, an artificial intelligence startup solving the problem of factual misinformation on the internet. I like open information, transparency, the future of the web, artificial intelligence and building highly technical data products. I started my career as an investment…

Nine Ways to Make Videos That Achieve Sales Closures

Audiences Are Shifting to Absorbing Content Through Video. This Shift Implies That Marketing Teams Need to Expand Their Content Marketing Campaigns to Text and Video. Martech Series Lists Nine Tips to Create Videos That Help in Closing Sales Faster Video content consumption is rising rapidly amongst consumers. This is a big opportunity for brands to showcase their products using videos. However, before getting into the creative process of creating personalized videos, publishers should have a basic understanding of the…

PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ

Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels After completing the acquisition of PRIME Research in January this year, leading media intelligence and PR tech company, Cision has announced it has acquired the technical assets of Berlin-based ShareIQ. The ShareIQ platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of…

Top Tips For Tackling Software Translation

If you’re working for a B2B technology provider, you will probably find translation to be a tricky topic. After all, it isn’t just about translating your system into another language, word for word. Instead, it includes the adaptation of the text into the proper context. Through our continuous quest of adapting our platform for different markets, we have collected several learnings, both in terms of challenges faced as well as our solutions. Common Challenges Faced Establishing a market fit First of all, you’ll find it…