Contextual Advertising

Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced today that it has secured $40m in Series B funding. Led by Oakley Capital, the funding round - which was also participated in by Adara Ventures and All Iron…
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Seedtag, a leader in contextual advertising in EMEA and LATAM, has today announced that it has implemented an Extra Blend effect for its branded video advertising solutions in order to maximise the integration of contextual ads into…
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The top shopping list app extends InMarket's lead with predictive 1st party purchase intent data, along with activation capabilities at moments of truth InMarket, the leader in 360-degree consumer intelligence and real-time activation, has…
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The Role of Intent in a Post-Cookie World The modern ecosystem for digital advertising is based on performance. In contrast to brand advertising - the awareness-lifting exercise we see in Super Bowl commercials - performance advertising…
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What is the most pressing thing for performance marketers today: achieving ROI or the ever present data challenge? It’s actually both. The ability to see ROI and understand return in how you optimize is, yet again, challenged by the data…
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"Sentiment analysis is one significant signal of many that can help inform activities like contextual targeting. What captures my attention with sentiment analysis is the underlying emotional classifications that IAS offers." Hi Tony,…
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InMarket, the leader in 360-degree consumer intelligence and real-time activation, has acquired Key Ring, the top loyalty app, from Vericast. Key Ring launched during the first wave of digitization in offline commerce over a decade ago.…
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Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without…
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Data Studio’s Suite of Offerings Includes Full-Service Data Solutions, Predictive Analytics, Paid Consulting and Self-Service Tools Meredith Corporation, the leading brand-led media company reaching more than 190 million American…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Kenshoo, Media.net, PubMatic, Raydiant, and Scibids Technology. Kenshoo and Profitero Announce…
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Media.net will support the group’s contextual guidance and technology efforts, while providing global leadership and expertise Media.net, a leading contextual advertising company, today announced that it has joined IAB Tech Lab’s Board of…
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In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party cookies. They were not the first to announce such a move as Apple introduced Intelligent Tracking Prevention (ITP) 1.0, a privacy…
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"I sincerely hope that brands and marketers start to wake up to the negative impact that keyword-based brand safety strategies are having because those strategies don’t just hurt publishers but also brands." You were recently promoted…
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Veritone aiWARE Now Produces IAB Tech Lab Content Taxonomy-Compliant Metadata Output Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the expansion of its content…
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 “Having Someone Else Grade Your Homework” Ensures Brands Get What They Pay For Media.net, a contextual advertising and publisher solutions company, emerging as a leader in programmatic, and Amino Payments, the premiere transparency…
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Use of Contextual Advertising on the Rise but Still Not Mainstream Despite New Technologies, Brand Safety and Data Protection Concerns Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with…
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VuePlanner Allows Buyers to Build Contextually Relevant Youtube Segments Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube. “YouTube offers an incredible…
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One of the biggest challenges for both publishers and brands today is capturing the attention of users without disrupting their online experience. And while most consumers ignore ads, there’s actually an effective method that can…
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