Use of Contextual Advertising on the Rise but Still Not Mainstream Despite New Technologies, Brand Safety and Data Protection Concerns …
TechBytes with Matt Trotta, GM, North America, Playbuzz
Matt Trotta GM, North America, Playbuzz We were moved by the significant disruptions in the market for user-generated content and …
VuePlanner Delivers Context and Brand Suitability for Pre-Buying YouTube Video Advertising Campaigns
VuePlanner Allows Buyers to Build Contextually Relevant Youtube Segments Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool …
Context Is King: The Rise of Contextual Advertising in 2018
One of the biggest challenges for both publishers and brands today is capturing the attention of users without disrupting …