Contextual Advertising

The entertainment industry has witnessed a transformation perpetuated by the pandemic. Consumers’ consumption of streaming services and platforms skyrocketed as people sought an escape. With many people still working from home and abiding…
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Advertising Tech Veterans Justin Dank, Aaron Dalin, Jake Burle and Matt Barash Round Out Appointments CatapultX, the creator of the first and only AI-enabled On-Stream™ advertising and monetization platform, today announced…
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Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has achieved the Gold Standard 2.0 Certification in sell-side support from the Internet Advertising Bureau (IAB). Marketing Technology News:…
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New research from GumGum and Brand Innovators underscores the need for more education on contextual advertising GumGum, a global media and technology leader, specializing in contextual intelligence, today published the results of a survey…
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The company expects to hit the $100M mark on an LTM basis in the 1H of 2022, and will expand into the US this year. Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has supercharged growth in…
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Silently tracking consumers across the internet, third-party cookies made it possible for marketers to reach customers like never before. But the cookie era is quickly drawing to a close. Even though Google delayed the sunset of third-party…
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Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced a collaboration with Xandr, to create a new contextual marketplace. This collaboration will provide advertisers access to Seedtag’s contextual AI solution,…
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Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced today that it has secured $40m in Series B funding. Led by Oakley Capital, the funding round - which was also participated in by Adara Ventures and All Iron…
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Seedtag, a leader in contextual advertising in EMEA and LATAM, has today announced that it has implemented an Extra Blend effect for its branded video advertising solutions in order to maximise the integration of contextual ads into…
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The top shopping list app extends InMarket's lead with predictive 1st party purchase intent data, along with activation capabilities at moments of truth InMarket, the leader in 360-degree consumer intelligence and real-time activation, has…
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The Role of Intent in a Post-Cookie World The modern ecosystem for digital advertising is based on performance. In contrast to brand advertising - the awareness-lifting exercise we see in Super Bowl commercials - performance advertising…
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What is the most pressing thing for performance marketers today: achieving ROI or the ever present data challenge? It’s actually both. The ability to see ROI and understand return in how you optimize is, yet again, challenged by the data…
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"Sentiment analysis is one significant signal of many that can help inform activities like contextual targeting. What captures my attention with sentiment analysis is the underlying emotional classifications that IAS offers." Hi Tony,…
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InMarket, the leader in 360-degree consumer intelligence and real-time activation, has acquired Key Ring, the top loyalty app, from Vericast. Key Ring launched during the first wave of digitization in offline commerce over a decade ago.…
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Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without…
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Data Studio’s Suite of Offerings Includes Full-Service Data Solutions, Predictive Analytics, Paid Consulting and Self-Service Tools Meredith Corporation, the leading brand-led media company reaching more than 190 million American…
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Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Kenshoo, Media.net, PubMatic, Raydiant, and Scibids Technology. Kenshoo and Profitero Announce…
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Media.net will support the group’s contextual guidance and technology efforts, while providing global leadership and expertise Media.net, a leading contextual advertising company, today announced that it has joined IAB Tech Lab’s Board of…
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In January 2020, Google announced that its Chrome browser would begin phasing out support for third-party cookies. They were not the first to announce such a move as Apple introduced Intelligent Tracking Prevention (ITP) 1.0, a privacy…
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