“Having Someone Else Grade Your Homework” Ensures Brands Get What They Pay For Media.net, a contextual advertising and publisher solutions …
New Research from GumGum Shows a Resurgence in Contextual Targeting in Advertising, but Highlights Room for Industry to Grow
Use of Contextual Advertising on the Rise but Still Not Mainstream Despite New Technologies, Brand Safety and Data Protection Concerns …
TechBytes with Matt Trotta, GM, North America, Playbuzz
Matt Trotta GM, North America, Playbuzz We were moved by the significant disruptions in the market for user-generated content and …
VuePlanner Delivers Context and Brand Suitability for Pre-Buying YouTube Video Advertising Campaigns
VuePlanner Allows Buyers to Build Contextually Relevant Youtube Segments Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool …
Context Is King: The Rise of Contextual Advertising in 2018
One of the biggest challenges for both publishers and brands today is capturing the attention of users without disrupting …