Browsing Tag

Contextual Targeting

SpotX and IRIS.TV Partner to Enable Video-Level Contextual Targeting in CTV

IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens. Consumers are increasingly flocking to connected TV (CTV). CTV has been proven to perform better on every advertising performance metric from unaided awareness to return-on-ad-spend. IRIS.TV enables video-level contextual visibility…

How Cookie Restrictions Solve Key Data Privacy Issues and Offer a Great Opportunity for More Quality

For businesses that have operated with personal data as their bedrock, recent developments that have contributed to the demise of the cookie have been understandably earth-shaking. Due to heightened privacy-led restrictions, identifiers as we know them are changing or even disappearing, impacting cross-domain and cross-app targeting. This change, however, is likely for the better. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award The digital marketing industry is entering the privacy-first era,…

Mobiquity Technologies Adds Contextual Targeting to AdCreatr Providing a Seamless Integration into Privacy Compliant Ad Creative and…

With the dramatic shifts in media targeting brought on by the changes to online privacy rules, the importance of contextual targeting has grown exponentially. With that in mind, Mobiquity Technologies, Inc. (OTCQB:MOBQ), a leading provider of next-generation advertising technology, has added contextual targeting to its successful AdCreatr Product Suite. Marketing Technology News: VidCrunch Secures $2.5 MM in Growth Capital from Silicon Valley Bank (SVB) To Enhance Its Content… AdCreatr provides seamless integration for…

AnyClip Nets $47 Million Funding Round And Launches As ‘The Visual Intelligence Company’

AnyClip, fueled by the closing of a new $47 million (US) investment led by JVP, is positioning itself as The Visual Intelligence Company. The company is introducing the expanded AnyClip platform - ushering in a new era in video analytics with the goal of providing businesses the next generation AI tools necessary to unlock the power of their video, elevate their organization's video acumen and change the paradigm of how we use the visual medium. Video production, dissemination and viewership is at an…

New IAS Study Reveals Twitter Users Favor Contextually Relevant Ads, Willing to Share Data for Personalization

Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. Twitter users favor contextually relevant, in-feed ads which can lead to higher levels of ad recall and memorability. This new report from IAS surveyed over 1,000 U.S. consumers to explore how they experience advertising and content within Twitter's dynamic in-feed environment. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds "Our latest research can help marketers…

Contextual Meets Behavioral – The Best Of Both Worlds?

What do you get if you throw contextual targeting and behavioral targeting into the mixer? Is it possible to get the best of both worlds, while boosting reach, relevance and performance at the same time? That’s the challenge we set ourselves when we created Illuma back in 2016. The same questions are being asked now, with cookies on the decline and the ad world eagerly looking for compliant alternatives which also deliver scale, without compromising on results. Marketing Technology News: Strata Introduces Identity…

Viant Enhances Contextual Targeting Capabilities With Peer39 Partnership

Viant Technology Inc. , a leading people-based advertising software company, and Peer39, the leading provider of AI-powered contextual targeting and brand protection technology for digital advertising, today announced the successful integration of Peer39's Advanced Contextual Data Marketplace into Viant's advertising software, Adelphic®. The integration scales Adelphic's library of pre-bid contextual data providers, accelerating advertisers' abilities to elevate their media performance in cookieless environments.…

AdPlayer.Pro Video Ad Tech Company Reveals Ad Execs’ Perspective on the State of Online Video Advertising

AdPlayer.Pro, a global provider of advanced outstream video advertising solutions conducted a survey of digital video ad professionals, which sought to take a snapshot of the industry's perspective on the current state of the digital advertising landscape. Marketing Technology News: Davos Brands LLC Leverages BrandMuscle To Scale Production Of Customized Point-of-Sale Assets… Namely, AdPlayer.Pro identified: 8 in 10 respondents are satisfied with their business results in 2020, compared to initial expectations, and…

Canada’s Globe and Mail Offers Custom Brand Suitability for Advertisers with IAS Context Control

Integral Ad Science (IAS), the global leader in digital ad verification, announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, including the sentiment and the emotional…

Study: Contextual Targeting More Cost Efficient than Behavioral; GumGum Most Accurate Contextual Vendor

Four different contextual Intelligence solutions were tested against behavioral targeting across live campaigns for several major Dentsu Aegis Network clients, including Sephora GumGum published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviorally targeted campaigns. The study, sponsored in partnership with Dentsu Aegis Network and conducted by an independent third-party researcher, also found that overall GumGum VerityTM placed ads in relevant…

Why Contextual Targeting Is Critical for Marketers Navigating the Cookie-Less Future

We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic campaigns, in brand-safe environments. While this presents many challenges, it also presents many opportunities for marketers to unlock more intelligent contextual targeting tactics. Preparing for a cookie-less future The increasingly privacy-savvy consumer is now rejecting the third-party cookie, with a 2018 report revealing 64% of cookies are…

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform,  announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a data privacy-first future for digital advertising –…

VuePlanner Verified As YouTube Brand Suitability & Contextual Targeting Partner

VuePlanner joins the YouTube Measurement Program as trusted, independent solution for driving and measuring marketing performance on the platform VuePlanner, a leading solution for contextual, data-driven YouTube campaign performance, today announced its verification as a partner in the YouTube Measurement Program (YTMP). Marketing Technology News: FreedomPay Integrates with Google Pay to Support Next Level eCommerce Payments YTMP was created to offer advertisers an array of trusted, independent solutions for driving…

Pixability Is Selected To Be Part Of Expanded YouTube Measurement Program (YTMP)

Pixability will be recognized as a leader in Brand Suitability & Contextual Targeting as well as Content Insights Pixability, the leading provider of software and insights for video advertising on YouTube, YouTube on TV and Connected TV, announced its selection for the expanded YouTube Measurement Program (YTMP). Pixability was the first company to be certified as a YTMP member in 2016. This expanded version of the YTMP will include verified partners across three specializations: brand suitability & contextual…

A New Cookie-Less ID?

To no one’s surprise, cookies dominated conversations. Google announced it would phase out third-party cookies in Chrome over the next two years. And, this week, Google’s SameSite update will go into effect, though on a small scale to start. Google’s changes follow similar privacy shifts from other top browser companies like Apple and Mozilla. Obviously, these moves are great for consumers and ultimately good for the industry. Third-party cookies have never been completely accurate and it’s time for a better tracking…

This Ain’t Your Parents’ Contextual Targeting

The digital industry is facing threats to its status quo that are forcing all stakeholders to ask whether it deserved to be the status quo in the first place. New data policies are pushing companies to change the way they handle their users’ data. Those legal pressures – combined with the complexity of targeting and measuring across platforms like Mobile and OTT – are shaking the foundation of Digital Advertising. Premium publishers are standing up for user experience that encourages user loyalty over time, while brand…

AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts

Technology provides enhanced targeting and brand safety for podcast advertisers, and scalable monetization for podcast publishers AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the availability of PodScribe, its contextual-targeting solution for podcasts. PodScribe provides valuable targeting and brand safety features for advertisers and enhances monetization for publishers.  PodScribe has been in private beta for more than a year, and has been tested with leading…

Putting Brand Safety in Context for Digital Publishers

Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend to toe the trickiest of lines when it comes to advertiser brand safety. No publisher wants to plant a sign saying "Danger: Beware of Unsafe Content" which inherently scares off a revenue source. But there may be a little bit of not seeing the forest for the trees in the sell-side’s aversion to brand safety technology integrations. I’m not the first person to suggest that publishers might…

SoundCloud Announces Global Programmatic Partnership With AppNexus

World's Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory SoundCloud, the world's largest open audio platform, announced a partnership with AppNexus, the world's leading independent advertising technology company. Under the terms of the partnership, SoundCloud's audio and video inventory are now available programmatically via the AppNexus Marketplace, giving advertisers the ability to reach SoundCloud's highly engaged millennial and Gen Z audience. Buyers can…

TechBytes with Tim Harris, Chief Technology Officer, Mirriad

Tim Harris Chief Technology Officer, Mirriad Recently, Mirriad launched a ten-second in-video ad unit supported by their Visual Impact Score (VIS) to ensure advertisers can count on quality brand exposure within mainstream popular video content. To better understand the core tenets of their video advertising technology and how their latest launch enables customers to reach viewers at a more relevant scale, we spoke to Mirriad's Chief Technology Officer, Tim Harris.What are the core tenets of your In-Video advertising…