Convergence

The advertising industry has gone through many transformations as technology evolves, especially when it comes to television. One of the most significant changes is the shift from a single spot broadcast over-the-air, with an extensive…
Read More...

COVID-19 accelerated digital transformation, but gap between digital leaders and followers is expanding A global research project by Altimeter and Autodesk revealed that digitally mature companies are embracing the next wave of digital…
Read More...

Convergence Inc., a leading data firm focused on data, research and insights on all SEC Registered Investment Advisors worldwide and all State Registered Advisors announces the immediate availability of the company’s award-winning data…
Read More...

In 2018, more than 50 percent of marketers are likely to include Advanced TV buys in their schedule. But for many traditional television advertisers, Advanced TV remains a daunting concept. That’s understandable. Advanced TV, as an umbrella…
Read More...

Advanced TV and all that it encompasses – programmatic TV, addressable TV, connected TV, linear audience targeting, set-top box video on demand, interactive TV and even second-screen syncing – is coming into its own in 2018, and the…
Read More...

Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing,…
Read More...