Browsing Tag

conversational experiences

Cavai Appoints Matt Gauthier as Sales Director for US Division

Cavai, the leading conversational advertising cloud, announces the appointment of Matt Gauthier as Sales Director for their growing US team. This leads on from the recent news that Cavai has partnered with Xaxis, and further cements Cavai as a leader in creative transformation and advertising cloud technology. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Matt Gauthier is based in Seattle, Washington, and will play a pivotal role in bringing Cavai stateside to help…

Ada Strengthens Management Team Naming Jennifer Kline Shernoff as Senior Vice President of Product and Design

New product leadership accelerates platform strategy with launch of integrations for Oracle and Intercom Ada, the leader in Automated Customer Experience (ACX), today announced the hiring of seasoned leader, Jennifer Kline Shernoff, a customer experience, product, and technology leader as Senior Vice President of Product & Design. The company also announced a series of no-code handoff integrations (known as Ada Glass) with leading CX platforms from Oracle and Intercom. Under Shernoff’s leadership, Ada…

MarTech Interview with Janicke Eckbo, CMO at Cavai

Martech Series interviews Janicke Eckbo, CMO at Cavai to discuss conversational advertising in a reshaped world, the evolving nature of the channel and top tips for marketers. ____ Explain what makes Cavai different from other advertising channels? Cavai is the world’s most advanced conversational advertising platform and we work closely with brands, publishers and agencies to deliver better ad experiences. We’re privacy-by-design, and enable conversational ads through our proprietary ad cloud technology to help…

GameOn Technology and Indiana Pacers Team Up to Launch Official Chat Application on Facebook Messenger

Deal to Bring Personalized, Conversational Experiences to Pacers Fans Ahead of the NBA Draft The Indiana Pacers and GameOn Technology, the industry-leading conversational applications platform, announced that the official team chat application is now available on Facebook Messenger, ahead of the upcoming NBA draft. The service allows Pacers fans to chat real-time with their brand, getting news and insights directly from the team they love. Marketing Technology News: Validity Adds Senior Vice President of Customer Success…

Zendesk and WhatsApp Partner to Enable Powerful Conversational Experiences

Zendesk, Inc. announced expanded capabilities to its service-first CRM solutions that help companies provide real-time support across messaging channels on web, social, and mobile. A key enabler of these capabilities is a strategic partnership -- among the first of its kind -- that expands the current integration with Messenger and empowers companies to immediately engage with customers, share information, and respond to questions across all Facebook messaging services including WhatsApp, Messenger, and Instagram. As…

The Flow Bot Builder: An Uncompromising Approach To Bot Building

With the ubiquity of mobile devices consumers want to be able to reach business anytime, anywhere. Also, they don't want to have to tinker with browsers and apps; they just want to be able to have a quick chat with someone right now that can answer their specific queries. Shoppers want the right answers to their questions and find what they need quickly. Buyers will want to make a purchase instantly. And customers will want their problems resolved quickly by customer support teams. This requires businesses to have the…

There Can Be No Denying: Bots are Now Marketers

With the rise of ‘conversational experiences’, just about every business function — from marketing to commerce to support — must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with those paying customers. Each one of us will soon be experiencing this as a target, if we aren't already. But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as ‘outbound marketing’ and…