Browsing Tag

Conversational Search

Zoovu Teams Up With BigCommerce To Deliver No-code Product Finders To Businesses Of All Sizes

Zoovu, the global leader in Conversational Search, today announced their partnership with BigCommerce, the leading SaaS ecommerce platform for fast-growing and established brands, to help their customers find what they're looking for, with no-code product finders. The partnership represents a new era in the ecommerce industry, allowing brands and retailers of all sizes to create digital experiences that educate, inform, engage and convert customers in a no-code environment. Marketing Technology News: InsightSquared…

The World of Online Retail: Navigating Increasingly Choppy Waters

There is no shying away from the fact that the high street has seen better days. UK shops are continuing to close – more than 1,200 last year, meaning more retailers are turning their focus to online. In the UK, e-commerce now accounts for more than a fifth of total retail sales, according to data from eMarketer, however nailing the experience is a major issue, with conversion rates 7x lower than brick and mortar counterparts. Getting digital rights requires focus and smart investments to be successful. A recent report on…

Interview with Eva Tsai, Chief Marketing Officer, Algolia

"Search will no longer be limited to a list of outcomes that are a result of entering a few key words. Search will become natural and human."Tell us about your role and journey into technology. What made you join Algolia?         After studying at MIT and spending the earlier part of my career in engineering, consulting and IT, I decided to take my work in a different direction and venture into the field of marketing. I have always been one to enjoy the journey, and you can often find me on the unbeaten path. While some…