Conversion Rate

Advertisers and agencies gain full visibility into how CTV viewers are converting JamLoop, the technology provider making CTV more accessible to advertisers and agencies, announced the launch of Attribution for clients using their…
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Visual trends are quickly gaining prominence in the dynamic world of branding. They play an important part in shaping brand identities, influencing consumer perceptions, and driving engagement. As digital landscapes evolve, these trends…
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Shopify retailers can now benefit from Prefixbox’s advanced AI-powered product search and filtering app available for download in the Shopify App Sore  Prefixbox has launched Prefixbox AI Search & Filter on the Shopify App Store, a…
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Video marketing's popularity is increasing rapidly, making it a key player in the digital outreach segment. It has become the go-to medium for capturing attention and sparking engagement, thanks to its dynamic and immersive nature. As…
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In today's digital age, enhancing online experiences has become paramount for businesses aiming to thrive. The digital landscape is rapidly evolving, compelling marketers to prioritize the refinement of digital interactions. This shift is…
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Overview of the ad and marketing sectors  Amid the prevailing economic conditions, there is heightened scrutiny of marketing budgets, prompting businesses to exercise greater caution in resource allocation. 2023 painted a somewhat mixed…
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A demand generation strategy is as strong as the campaign through which it is created, but if you are not sure about the goals you are planning to achieve then you will struggle to build strategies that can give great results. Demand…
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PPC and SEO are essentials for your marketing strategy. Companies have different demands and expectations from their marketing strategy, and so, most often they tend to lean towards one of these two tactics. For example, if they are looking…
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The two B2B marketing concepts demand generation vs lead generation are often misconstrued as a contradiction but in reality these two concepts are essential components of a successful sales funnel. Both concepts must work in harmony to…
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Session Will Discuss Consumer Trends and Next-Gen Solutions to Help Retailers Appeal to the Modern Shopper and Ensure Success in a Volatile eCommerce Market GroupBy, a SaaS-based eCommerce product discovery and search leader, announces…
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Businesses are always on the lookout for new ways to interact with their clients and build long-lasting relationships. It has led to the evolution of customer service and over the past decade, the focus has shifted to offering more…
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The pressure is on eCommerce retailers to meet ever-changing consumer expectations. In today’s rapidly evolving digital landscape, delivering a seamless and personalised customer journey across every touchpoint has become a critical…
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In a fast paced corporate structure, deciphering marketing success and allocating resources efficiently for future efforts is the main challenge that marketers and business owners face today. The budgets are allocated for future initiatives…
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Artefact helps clients maximize value of first-party data with Treasure Data Customer Data Cloud Treasure Data, a leading enterprise customer data platform (CDP) provider, announced a new formal partnership with global data consulting…
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For all the product managers out there, KPIs are a powerful way to measure future success Key Performance Indicators stand for KPIs, and they are essential in tracking any product’s success. These KPIs are more useful when interpreted…
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The exclusive retail partnership gives advertisers insight into over 5 billion transactions captured by Attain Attain, a leading permissioned commerce data platform that drives measurable advertising outcomes, announced its new platform…
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Are you planning to launch your display ad campaign? Well, there are a few things you should be aware of before you do! We all live in a world where everything is primarily done online. People do a variety of things online, including…
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Can any business survive in the digital industry without utilizing social media today? Well, you know the answer yourself! Social media has become an increasingly popular channel for numerous digital marketing efforts. From a simple…
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The topic of marketing automation has always been hot, and for a good reason. Ever since businesses understood how important marketing is to promote their products and services they have used the potential of marketing and technology which…
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It is no surprise that businesses of all sizes are getting more careful about where they spend their advertising dollars. The pandemic has taken its fair share of casualties but also opened untapped opportunities for businesses who are wise…
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