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cookie-tracking

A New Cookie-Less ID?

To no one’s surprise, cookies dominated conversations. Google announced it would phase out third-party cookies in Chrome over the next two years. And, this week, Google’s SameSite update will go into effect, though on a small scale to start. Google’s changes follow similar privacy shifts from other top browser companies like Apple and Mozilla. Obviously, these moves are great for consumers and ultimately good for the industry. Third-party cookies have never been completely accurate and it’s time for a better tracking…