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CPG brands

IRI and PlaceIQ Enter Next Phase of Alliance to Deliver Unparalleled Insight Into Consumer Path to Purchase

Solution Now Provides PlaceIQ’s Enhanced Location Intelligence into IRI’s Liquid Data Platform IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and PlaceIQ, the company building a new model of consumer behavior with location data, announced the release of PlaceIQ’s anonymous foot traffic data within IRI’s unparalleled loyalty card and point-of-sale data assets. Integrating these two best-in-class data sets on the industry-leading IRI Liquid Data platform allows brands…

Skupos Becomes Largest C-Store Data Network in the United States

Skupos announced that its digital platform grew beyond 9,200 stores and is now the largest connected network of convenience stores in the United States. This announcement means that Skupos has more coverage than 7-Eleven, long the largest c-store group in America. Jake Bolling, CEO of Skupos, said “we’re proud to be trusted by thousands of owners and managers to connect their stores to distributors and CPG brands through our digital platform. It’s exciting to become the largest network of our kind in the country, but we…