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Creative Marketing

VidMob Appoints Executives From CAA And Amazon To Join Global Sales And Partnerships

Former SVP of CAA Brand Consulting Jeff Filiberto Hired as Head of Marketing Transformation Practice and Beauty Industry Executive Susan Naci Named Beauty & Luxury Lead VidMob, the leading platform for intelligent creative, announced that Jeff Filiberto will join the company in a newly created role—Head of Marketing Transformation Practice. In this position, Filiberto will develop and helm the company's strategic consulting practice to help enterprise brands improve their creative operations and marketing results by…

Triller Launches Crosshype, A First Of Its Kind Brand Growth Program Combining A CPM Model

Triller, the only app to ever hit number 1 in 50 countries simultaneously and one of the fastest-growing apps in the world, has developed an innovative marketing media product which it believes will forever change the way brands buy marketing, only available on Triller. Dubbed Crosshype, the product allows influencer marketing to be bought with guaranteed views and a calculable CPM. Never before has an app been able to guarantee views on their platform while also allowing influencers to post across multiple other platforms,…

Phonexa Wins Multiple AVA Digital Awards for YouTube Ads

Phonexa, the all-in-one platform for tracking web and call campaigns, has won multiple AVA Digital Awards for the YouTube ad campaign "The Unofficial History of Innovation," continuing a streak of awards and positive press for the commercial videos that poke fun at seminal moments of technological advancement. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer Phonexa took home Platinum AVA Digital Awards in the Writing and YouTube categories for the…

MarTech Interview with Stephanie Bohn, CMO at Vidmob

"Diversity holds tremendous value, so own and share your truth." Tell us about your career journey. The first 15 years of my career were spent on the client side at American Express, Warner Bros. and Netflix. I loved my experiences at each of those companies, but always had an interest in starting a company or joining a start-up. I’ve kept a running list of inventions and company ideas in my nightstand drawer since 1998. In 2014, the founders of VidMob, who I’ve known and admired for years, told me about their amazing new…