Browsing Tag

creative production

Neurocreativity Gives Brands an Emotional, Competitive Edge

Sensational imagery has the power to move people and inspire brand devotion – especially when it has an emotional hook. Emotions travel five times faster than rational thought, according to a recent BBC interview with the marketing agency Lida. Ultimately, we feel first and then we think, which can have a huge impact on purchase decisions and overall campaign success. By engaging audiences on a deeply emotional level, Saddington Baynes has helped create hugely impactful campaigns for Honda, Jo Malone London, Asics, and other…

YellowHammer GM Sam Appelbaum Named to AdMonsters Power List

Honor Highlights Sam Appelbaum’s Innovative, Client-Oriented Leadership YellowHammer Media Group recently announced that the company’s General Manager Sam Appelbaum has been named to the AdMonsters Power List. Appelbaum will be celebrated on stage with the other honorees on June 5th at the Metropolitan Pavilion in NYC during the Closing Panel and Power List Reception. AdMonsters describes the members of the Power List as, “Nominated by your peers and selected by AdMonsters, the Power List showcases innovative leaders,…