Browsing Tag

cross-channel campaigns

605 Launches “605 IMP4CT” Attribution Solution to Measure Efficacy of Television Advertising Campaigns

Built on Multi-Source Viewership Dataset of 21 Million U.S. Households, Offers Audience Insights Across the Entire Marketing Funnel Designed to Drive Television Industry Towards Deterministic Outcome-Based Planning of Linear and Cross-Channel Campaigns 605, a leading television measurement and analytics company, today announced the launch of 605 IMP4CT, a self-service, web-based application providing full-funnel audience attribution solutions to quantify the impact of TV advertising on consumer behavior. 605 IMP4CT…

Acoustic Recognized as a Multichannel Marketing Hubs Leader by Gartner

Acoustic – the world’s largest independent marketing cloud - was recognized as a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for May 2020. This is the second recognition by Gartner for Acoustic, which was also positioned in Gartner’s Magic Quadrant as a Leader in September 2019 Magic Quadrant for CRM Lead Management. Marketing Technology News: Passageways Introduces Native Zoom Integration With OnBoard Acoustic was recognized among 19 vendors and named in the Leaders quadrant of the Multichannel…