Browsing Tag

Cross-Device Marketing

AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV

Tapad's integration with AcuityAds’ current offering will complement cross-channel marketing capabilities for brands and agencies in the U.S. and Canada Tapad, a global leader in digital identity resolution, has partnered with AcuityAds, a technology leader that provides targeted digital media solutions for advertisers to connect intelligently with audiences. The partnership will enhance AcuityAds’ existing cross-device solution, especially with respect to its cross-channel marketing capabilities in the Connected TV (CTV)…

New Updates to Tune Links Delivers A Refined Path to Cross-Channel Attribution

Enhanced Linking Technology, Together with Powerful Attribution Analytics, Enables Marketers to Measure and Manage Omnichannel Marketing Performance TUNE has announced at Postback new updates to TUNE Links. TUNE Links is a powerful solution that connects, routes, and measures marketing activities across audience touchpoints with a single measurement link. At the time of this announcement, Dan Koch, Chief Technical Officer at TUNE, said, "Links are the ultimate gateway for marketers, advertisers, networks, and publishers…