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cryptography

AdLedger Announces First-Ever OTT Video Ad Deployment Leveraging Blockchain

The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud, Transparency, Privacy AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced results from its first-in-market CryptoRTB pilot. The protocol was leveraged by over-the-top (OTT) ad solutions companies MadHive and Beachfront to address three widespread problems in the digital advertising industry: fraud,…

AdLedger Announces CryptoRTB Protocol For Digital Advertising

MadHive Donates Open Source Cryptographic Toolset For OpenRTB To Consortium AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced its CryptoRTB protocol to address widespread industry problems. The open-source technology injects cryptographic tools such as digital signatures into OpenRTB protocol to identify illegitimate ad supply, create a verifiable chain of custody, and create mechanisms for data access and validation for the digital…

MadHive & MAD Network Hire Senior Advertising Executives Ryan Reed and Joey Hyche

Blockchain And Cryptography Solutions Company Brings On Former Comcast And MediaMath Executives To Bolster Team On The Heels Of Omnicom Proof-Of-Concept MadHive and MAD Network, the cross-platform blockchain and cryptography solutions networks for the advertising industry, announced that it is bringing on Ryan Reed as VP of Product Management and Joey Hyche as SVP of Client Services. This announcement comes on the heels of MAD Network launching a proof-of-concept project with Omnicom and a major EMEA client. “We’re not…