CTA

Playable ads deliver conversion rates three times higher than traditional video ads and are over 20 times more likely to result in an install, as reported by Liftoff. These numbers are sure to grab the attention of any mobile advertiser. In…
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Overview of Video Advertising: Video advertising is witnessing a notable surge in Martech for several compelling reasons. Firstly, consumer demand is driving this growth. Martech Zone and Insivia studies indicate that video ads can enhance…
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A potent instrument in B2B marketing is content marketing. Content fuels many marketing and sales initiatives, including blogs, eBooks, whitepapers, and more. There are several things one may do to succeed in range. However, several errors…
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We are living our lives digitally, more than ever! Talking about the past five years, everything from working to shopping to connecting with our loved ones has become virtual. And this shift in the lives of the common man is very well…
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I'd like to shed light on the transformative power of creator marketing in the technology and telecommunications sectors—a landscape that has evolved exponentially over the last two decades. Today, mobile devices are not just gadgets;…
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To drive a solid online marketing strategy, social media has to figure in the plan of action, in some way or other. The depth of the social media plan (and priority channels) usually depends on what industry a marketer’s product/brand…
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The service has created over 500,000 videos since its soft launch in March. After creating more than 500,000 videos for users around the globe, Lucas, the world’s first end-to-end AI video creator, has now launched commercially at…
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In the world of digital marketing, landing pages play a crucial role in converting website visitors into valuable leads or customers. A well-designed and optimized landing page can significantly impact the success of your marketing…
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Giving Customers a Real Voice in Brand Evolution “Digital experience” is one of those oft-cited phrases whose meaning has become more vague over time. How do you differentiate a “good” digital experience from a “bad” one? Data shows that…
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First in a Series of AI-enabled Capabilities to the Company's Content Creation Platform Stensul, the collaborative email and landing page creation platform, announced an initial set of integrated features that leverage the power of…
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Are you planning to launch your display ad campaign? Well, there are a few things you should be aware of before you do! We all live in a world where everything is primarily done online. People do a variety of things online, including…
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Liviu Tanase, CEO at ZeroBounce dives into some of the prevalent email marketing and email validation myths that still plague B2B marketing and sales processes: __________ Welcome to this MarTech Series chat, Liviu – tell us about…
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Objective ad testing and brand lift measurement reveal brands that scored big with consumers Customer experience (CX) platform DISQO today released its third annual Big Game Brand Lift report and revealed which ads delivered the most…
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Most B2B marketing leaders swear by data-driven practices to prove ROI for their brand. While a majority of marketing concepts and decisions today should be driven by current consumer sentiments and data (because, we all know, the data…
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Smart TV’s (aka, Connected TVs) are everywhere and what viewers are doing with them is even smarter: shaping their television viewing around their preferences in ways they never could with linear-only sets. So advertising also needs to be…
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Unique combination of content and AI platform capabilities drives user engagement and healthy behaviors for health plan members mPulse Mobile, a leader in conversational AI and digital engagement solutions for the healthcare industry,…
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Texting people about your products and services is a great approach to interact with potential customers. But what if your customers are ignoring your messages because they find it monotonous. Well, in such a scenario, you need to approach…
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Not only is email one of the most cost-effective channels (with an ROI as high as 3,600%), but it also offers a great way to engage with customers, build relationships and increase loyalty over time. It's for this reason that email still…
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2.5 quintillion bytes of data are created every day by users all over the world. Data can show how many people are viewing your site, demographic information on users, and even which aspects of your site visitors are spending time on. This…
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It’s happened before and it might happen again; your marketing ops team scheduled an email for the wrong time or date or with the wrong CTA/link and now you’re wondering what to do to fix the issue. With all the advancement in marketing…
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