CTV Advertising

Global study shows top holiday ads forgo Covid-19 references, invoke nostalgia and gathering Unruly, a leading global video and Connected TV (CTV) advertising platform, revealed the most emotionally engaging holiday ads of 2021 using its…
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Empowers WPSD Local 6 to maximize CTV ad experiences and monetization strategy WPSD Local 6, part of Paxton Media Group, announced a partnership with Publica, a leading connected TV (CTV) ad platform. With this partnership, Publica will…
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Global leader in Connected TV ad delivery and measurement begins trading today as Innovid, under the new ticker symbol “CTV” The transaction generated approximately $251 million of proceeds including financing anchored by…
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Leon Siotis appointed as SpringServe’s Head of International SpringServe records 140% growth in publisher revenue in international markets in first three quarters of 2021 SpringServe, the leading independent ad serving platform, announced…
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Advertisers now able to buy Peacock ad space via The Trade Desk Global advertising technology leader, The Trade Desk, announced that it is expanding its partnership with NBCUniversal. As part of this announcement, The Trade Desk…
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Cadent, the TV advertising technology company, today announced an expanded partnership with Octillion, the platform as a service company for local and mid-market advertisers, to measure the direct sales impact of clients' advertising based…
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Webcast to Take Place on Wednesday, November 17th at 3:20PM EST Tremor International Ltd. , a global leader in Video and Connected TV advertising, offering an end-to-end technology platform that enables advertisers to reach relevant…
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Joint venture to create leading revenue-first video ad serving platform VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class…
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Buyers of Mid-Sized CTV/OTT Inventory Twice As Likely to Beat Key Campaign Goals PubMatic , a sell-side platform that delivers superior outcomes for digital advertising, released the findings from a custom commissioned Forrester Consulting…
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Leading Data Connectivity and CTV providers launch first of its kind integration to raise the bar on industry standards Innovid, an independent CTV advertising and measurement platform for the world’s largest brands, and LiveRamp (NYSE:…
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Innovid, a leading independent connected TV (CTV) advertising delivery and measurement platform, and ION Acquisition Corp. 2 Ltd. , a special purpose acquisition company, announced an additional $50 million private placement of common…
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Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared Among Suppliers of Case Study Data The Video Advertising Bureau (VAB), the voice of the video advertising industry, released Stream On: 23 Real-World Case…
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As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users in the U.S. estimated to reach 213 million by 2023, per Statista — mobile marketing analytics platform Adjust is expanding its CTV and Over The…
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Leading CTV advertising platform expands Household Graph to 95MM, introduces interoperable infrastructure for identity resolution Innovid, a leading independent CTV advertising and analytics platform, today announced the launch of Innovid…
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Top talent from Operative Media and Future plc join the company to pursue new enterprise partnerships and expand programmatic services Origin, a pioneering media, and technology company reshaping how brands engage and…
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The pandemic has served as an accelerator for the consumption of streamed television content. This follows recent industry trends as traditional TV continues to see a decrease in viewers while cord cutting continues to become more popular…
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The future is now for advanced TV advertising as video viewership shifts to digital first. While connected TV (CTV) emerges from an advertising standpoint, already there is the opportunity to target more than 200 million people every…
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New CTV scheme siphons $6M per month from unprotected advertisers and publishers DoubleVerify , a leading software platform for digital media measurement, data and analytics, has identified a new Connected TV (CTV) advertising fraud…
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Omnicom Media Group Indonesia (OMG Indonesia) today announced its partnership with Affle’s mediasmart platform to bring its unique programmatic and Connected TV (CTV) advertising offering to its clients in Indonesia. This partnership will…
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Simpli.fi, a leader in programmatic advertising and agency management software, announced that Sandra Murillo Sareyko, Vice President of Sales, of the e-Commerce, D2C, and International group, was honored with the 2021 Cynopsis Top Women in…
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