CTV Advertising

TVision, the TV measurement company, introduced its new CTV Planning tool which allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV’s walled gardens. TVision’s single-source panel enables a tagless…
Read More...

Rise, a SaaS-based video technology and monetization solution for desktop and mobile, and HUMAN Security, Inc. , the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership that…
Read More...

Perion Network Ltd., a global advertising technology company that delivers holistic solutions across the three main pillars of digital advertising – ad search, social media and display / video / CTV advertising – announced today that…
Read More...

Magnite, the world’s largest independent sell-side advertising platform, and tvScientific, a CTV buying and attribution company, announced a first-of-its-kind program to connect CTV publishers with a new class of TV buyers, digital-first…
Read More...

GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions. Powered by geo-contextual and audience targeting, GroundTruth's TV platform provides…
Read More...

 Magnite , the world’s largest independent omnichannel sell-side advertising platform, released a study that surveyed over 900 American travel decision-makers about their vacation plans. The report, titled “The Great Escape,” shows not just…
Read More...

Centro , a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, which represented 19% of their programmatic budgets. This was a 280%…
Read More...

Report reveals 78% of U.S. households are now reachable via programmatic CTV advertising, but ad fraud rates remain high, at 24% in Q420 Pixalate, a global ad fraud intelligence and marketing compliance platform, released its Connected TV…
Read More...

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from All Things Comedy, Magnite, Sinclair, BidMind, to Nielsen. All Things Comedy Selects Triton…
Read More...

CTV advertising is gaining momentum globally. Everybody watching TV via the internet is technically considered a connected TV user or OTT (Over-the-top) video consumer. Reports point out the fact that over 80% of U.S. households have at…
Read More...

Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for Premion Media Sales Cadent, the advanced TV…
Read More...

Acquisition Creates Cross-Screen Platform for Measuring Brand Impact and Business Outcomes for TV Advertising in Real Time iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers…
Read More...

Verve Group Is Solidifying Its Position as a Leading Global Advertising Technology Platform Verve Group, a global brand performance ad platform, announced the acquisition of Nexstar Inc.’s digital video advertising technology platform,…
Read More...

Growth in Addressable TV, Programmatic, Supply Path Optimization, and Data-Layered Campaigns Among Predictions by Industry Leaders SpotX, the leading global video advertising platform, announced the release of its "2021 Global Video…
Read More...

New “Targeting Verification” technology shows advertisers whether their ads reach the intended audience; expanded scale enables measurement of CTV campaigns of all sizes Survata, the leading intelligence platform for brand campaigns,…
Read More...

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Fiksu, Viamedia, AudioMob, Adwerx, and Baidu. Fiksu DSP Launches BidMind, a CTV Advertising…
Read More...

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from GroundTruth, SpotX, Tinuiti, Centro, and AdInMo. GroundTruth and Yext Integration Offers…
Read More...

SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the expansion of its comprehensive Measurement and Attribution…
Read More...

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain…
Read More...