CTV Advertising

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from All Things Comedy, Magnite, Sinclair, BidMind, to Nielsen. All Things Comedy Selects Triton Digital for Podcast Creation, Management, Distribution and Audience Measurement Triton Digital, the global technology and services leader to the digital audio and podcast industry, and All Things Comedy (ATC), a digital media co-operative and content creation studio, announced that ATC has…

CTV advertising is gaining momentum globally. Everybody watching TV via the internet is technically considered a connected TV user or OTT (Over-the-top) video consumer. Reports point out the fact that over 80% of U.S. households have at least one CTV device in regular use. Moreover, more than half of American homes have three or more CTV devices meaning each family member can potentially consume the content separately. Smart TVs, gaming consoles, streaming adapters are common things in every living room but advertising on…

Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for Premion Media Sales Cadent, the advanced TV platform company, announced an expansion of its long-standing agreement with Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Under the terms of the new agreement, Cadent Viewer Graph, Cadent's proprietary and cookieless matching…

Acquisition Creates Cross-Screen Platform for Measuring Brand Impact and Business Outcomes for TV Advertising in Real Time iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and brand impact of TV and video advertising. The combined capabilities of iSpot and Ace Metrix provide brands a unified, granular understanding of audience reach, consumer attention, brand impact and return on TV…

Verve Group Is Solidifying Its Position as a Leading Global Advertising Technology Platform Verve Group, a global brand performance ad platform, announced the acquisition of Nexstar Inc.’s digital video advertising technology platform, formerly known as LKQD. The digital video platform reaches over 200 million unique monthly users in the US across desktop, mobile, in-app, and connected TV devices and provides Verve Group with sophisticated video advertising capabilities as it continues to scale its business following other…

Growth in Addressable TV, Programmatic, Supply Path Optimization, and Data-Layered Campaigns Among Predictions by Industry Leaders SpotX, the leading global video advertising platform, announced the release of its "2021 Global Video Advertising Trends" report. The findings aim to help ad tech leaders, marketers, and agencies prioritize their 2021 plans by sharing predictions and trends for the upcoming year. "With the incredible growth of digital TV and streaming in the past year, it's evident that we are in the midst of…

New “Targeting Verification” technology shows advertisers whether their ads reach the intended audience; expanded scale enables measurement of CTV campaigns of all sizes Survata, the leading intelligence platform for brand campaigns, announced the launch of an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network. These additions complement Survata’s industry-leading Brand Outcome cross-channel…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Fiksu, Viamedia, AudioMob, Adwerx, and Baidu. Fiksu DSP Launches BidMind, a CTV Advertising Platform Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry’s largest proprietary datasets with powerful optimization and segmentation tools helping…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from GroundTruth, SpotX, Tinuiti, Centro, and AdInMo. GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. , the Search Experience Cloud company, to create customized location-based mobile advertising campaigns…

SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV) and is the most robust in-market for video. By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and…

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain of salt. At Fiksu we believe that CTV has enormous potential but at the same time it has technology vulnerabilities that open the door to fraudsters. In this article, we’re going to examine the strengths and weaknesses of SSAI, the most popular technology for serving ads on CTV. SSAI…