Tag: CTV Measurement
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How Not to Measure CTV Advertising

Content Maor Sadra - April 17, 2025

Method Media Intelligence (MMI) Releases MAP-ACT, Reducing CTV Ad Waste by 50%

Analytics PRNewswire - January 25, 2023

Adstra adds CTV and Identity Veteran James Hsu as Vice President and Head of Identity Product

Customer Experience Management Globe Newswire - September 21, 2022

Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV Measurement

Customer Experience Management PRNewswire - June 13, 2022

Groundbreaking CTV Measurement Study Taps Into New Innovid Insights Dashboard To Quantify CTV Impact

Advertising Trends Globe Newswire - July 20, 2021

Upwave Launches Pioneering Optimization Metrics for Brand Marketers, Shifting Paradigm for CTV Measurement

Analytics MTS Staff Writer - March 19, 2021

Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting to Europe with Predictive Audiences

Analytics PRNewswire - February 4, 2021

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