Browsing Tag

CTV Measurement

Upwave Launches Pioneering Optimization Metrics for Brand Marketers, Shifting Paradigm for CTV Measurement

Outperformance Indicator leverages proprietary machine-learning algorithms for marketers to re-allocate media in-flight, much faster than traditional analytics Upwave, the leading analytics platform for brand marketers, today announced the addition of the new Outperformance Indicator metric to its industry-leading dashboard for marketers. Marketers will now have the ability to make accurate media allocation and optimization decisions in-flight before the data reaches “statistical significance” like traditional lift analysis…

Comscore Brings Cookie-Free Connected TV (CTV) Audience Targeting to Europe with Predictive Audiences

Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry's first European CTV viewership audiences Comscore is excited to announce the expansion of Predictive Audiences – the industry's first cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behavior through privacy-friendly contextual signals – starting with the UK and Germany markets. Comscore has created cookie-free CTV viewership segments for…